SEO Basics Part 4: SEO Link Building What are backlinks and why your website needs them to perform better in Google and other search engines? How do you build high-quality backlinks to your site and stay clear of Google Penguin? Read about this and other secrets of link building in SEO Basics Part 4! From the practical guide, you will learn: - What backlink quality factors SEOs normally consider in a link building campaign; - What is a smart way to use keywords in anchor texts? - What is Google PageRank and why one should try to get links from sites with higher PR; - How the number of outgoing links on a page affects PageRank passed from that page; - Why the domain age of linking sites is important; - How to avoid getting slammed by Google’s Penguin update; - Ways of attracting backlinks to your site; - How to use guest blogging for SEO; - How you can get power bloggers to write about you; - How to build links by commenting at blogs and forums; - What link bait hooks you can use to entice back-linking; - How to use social media for link building; - How to get traffic with paid links; - And, what SEO software you can use for backlink research, competition analysis and link management!

1. SEO Basics Part 4: SEO Link Building
Distilled tips from
“SEO in Practice”,
a practical guide to SEO
Read complete SEO Guide at SEOinPractice.Com

2. Part 4: SEO Link Building SEOinPractice.com
Would you like your site to be found
by lots and lots of people?
Then you need backlinks to back it up!

3. Part 4: SEO Link Building SEOinPractice.com
What are backlinks?
Backlinks are links pointing to your
site from other websites

4. Part 4: SEO Link Building SEOinPractice.com
Search engines like Google view them as
votes other sites cast for your site

5. Part 4: SEO Link Building SEOinPractice.com
Dying to know what kind of backlinks make the
best “votes”?
Ok, here you go…

6. Part 4: SEO Link Building SEOinPractice.com
Rule 1: Your backlinks should come from relevant
sites!
If your website is
about dog shelters,
linking to a site about
dog food would be
natural

7. Part 4: SEO Link Building SEOinPractice.com
Rule 2 – Your backlinks should have smart
anchor texts
The anchor text is that clickable part of the link:
Do use your keywords in them, but in a smart way….

8. Part 4: SEO Link Building SEOinPractice.com
Now, what’s the difference?
Stupid anchor text Smart anchor text
If you can tell, Google can tell, too.
Vary your anchors for better results.
buy me now
buy me now
buy me now
Best chocolate
Godiva
Click here
Taste Europe’s
finest chocolate
Godiva.com

9. Part 4: SEO Link Building SEOinPractice.com
Rule 3 – Aim for higher PageRank
What’s Google PageRank?
It’s a metric Google uses
to determine a site’s link
popularity.
The higher the PageRank of the backlink site –
the higher your site’s PageRank becomes

10. Part 4: SEO Link Building SEOinPractice.com
Rule 4 – The number of outgoing links on the
referring page matters!
The more outgoing link
a webpage has, the less
of its PageRank is being
passed to each link
destination page
The pie effect:

11. Part 4: SEO Link Building SEOinPractice.com
Rule 5 – Referring website age matters, too
The older and more reputable the site linking to you is,
the more “trust” you have in Google’s eyes
Yup, this guy
can act

12. Part 4: SEO Link Building SEOinPractice.com
Rule 6 – Heyyyy, take it easy
Don’t build 200,000
backlinks overnight -
… get them gradually
Or else you risk being hit by
Google Penguin o_O

13. Part 4: SEO Link Building SEOinPractice.com
Who is Google Penguin and why are SEOs
afraid of it?
“Penguin” is a code name
for a Google algorithm
update that mostly tackles
link spam.
Want to stay safe? Grab the “SEO after Penguin” checklist
@ www.seoinpractice.com/seo-after-penguin.html

14. Part 4: SEO Link Building SEOinPractice.com
Now, how do you make other sites link to you?
Well, you buy each webmaster
a box of chocolates and a
trip to the Galapagos for two! OK, kidding…

15. Part 4: SEO Link Building SEOinPractice.com
Secret 1: Offer high value on your pages!
Great value often lies in
simple, yet priceless things:
1) Your page should answer
the visitor’s question
2) And, it should answer it in
the shortest, the most
elegant and the most
appealing way.

16. Part 4: SEO Link Building SEOinPractice.com
Secret 2: Build links through guest posts
Look for sites that feature articles
by other authors in your niche to:
• Establish yourself as a thought
leader
• Get great links to your site
• Get direct Web traffic from
your posts
Could I be your
guest writer?

17. Part 4: SEO Link Building SEOinPractice.com
Secret 3: Get power people to write about you
Implement smart outreach tactics to
become friends with power bloggers in your
niche and inspire them to write about you!
Just don’t do outreach like this guy

18. Part 4: SEO Link Building SEOinPractice.com
Secret 4: Comment on forums and blogs
It’s really all about the way you
comment:
• Leave kick-ass, helpful comments
• Use your signature space to the
utmost!

19. Greed
(freebies)
Intellect
Info
hunger
(news)
Ego
Empathy
(feed the
poor)
Sense of
humor
Visual
sense
Part 4: SEO Link Building SEOinPractice.com
Secret 5: Bring link bait into play
Use things on your site that appeal to human:

20. Part 4: SEO Link Building SEOinPractice.com
Secret 6: Make use of social media
Link to your site from:
• Social networks: (Facebook,
Twitter, etc.)
• Social bookmarking sites:
(Delicious, Diigo, etc.)
• Blog search engines:
(Technorati and others)

21. Part 4: SEO Link Building SEOinPractice.com
Tip 7: Get traffic-effective paid links
According to Google’s Webmaster Guidelines, paid links should
have a rel=“nofollow” attribute (pass no SEO value)
However, this doesn’t mean you
can’t still get traffic via them!
See if you can do:
• Paid reviews
• Sponsored events
• Paid ads and banners

22. Part 4: SEO Link Building SEOinPractice.com
Want help with your link building ?
Start by getting yourself an SEO SpyGlass!

23. Part 4: SEO Link Building SEOinPractice.com
SEO SpyGlass will:
(A) Scan your competition
(B) Show you their
backlinks
(C) Help you pick the best
link sources for your
SEO campaign!
Hey, where did you
get that from?

24. Part 4: SEO Link Building SEOinPractice.com
The software analyzes potential backlink sites for over 50
vital SEO factors: PageRank, domain age, IP address, etc.
Free trial is available at www.link-assistant.com/seo-spyglass/

25. *Grab the best SEO tools and more guides at
Link-Assistant.Com
Read complete SEO Guide
at SEOinPractice.Com
What’s next? SEOinPractice.com

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