Conference: Reusing the Industrial Past, Tampere, Finland.

1. Industrial Memories in Cyberspace Linea Hansen Curatorial Assistant @The Frederiksvaerk Museum of Industry Teaching Assistant in Social Media @ Roskilde University 13. August 2010@ Reusing the Industrial Past: Finlayson, Tampere

2. Two goals: To interact with younger users and visitors To get 10,000 images from the archive online

4. 50% of our active users log on to Facebook in any given day

5. Average user has 130 friends

6. People spend over 700 billion minutes per month on FacebookSource: Facebook Statistics (July 2010)

7. Facebook.com/indmus

8. What Facebook is suitable for: To interact more with the users and visitors Give a sneak peak behind the scenes Smaller news and updates - too small for a news letter, but still worth sharing It can give the museum a less authoritative voice It is a direct contact with the 197 ‘friends’ who like the museum It is fast and anyone (we chose) can edit the page ... And a lot more

9. Don’t just do it! Why should we use Facebook? As a marketing channel? For dialogue? To get more visitors? To tell about events? To give us a younger image? What do you want to gain from the resources (time) spent?

10. Don’t just do it! Who will be updating? Webmaster? Curators? Director? Visitors Services? All staff? What kind of communication do you want?

11. Don’t just do it! AND are we ready to hear what they say? “Treat it as a curatorial space NOT as a marketing channel.”

13. Over 4 billion photos

16. The users are already there

17. ... And they are already discussing industrial photos

18. Images are hosted by us (we keep control)

19. We need to advertise to get users

20. We have to start conversations about the contentCONCLUSION: We wanted our images to be where the users are

21. Where the users are…

22. Where some are interested in industry

23. ... And other niche groups with the right themes:

25. Users from all over the world interested in our content

27. Thanks! Linea Hansen lineaha@gmail.com