2. The Rules:
• Some of what I say today is my opinion. You can
probably do it bigger, better, or different.
• It is more about good content than
it is about technology.
• Anything I say today could be
outdated tomorrow.
• Social media is a conversation.
8. “A primary benefit of social media is the ability
to reach out to consumers, even when they
are NOT ready to contact you.”
P.S. Millennials (gen Y) are using social networking
to make big picture decisions.
10. Social Media is simple – but that doesn’t mean it won’t take
some time, creativity and enthusiasm.
“If you want to become an expert (at anything),
you’d better be obsessed.”
-Ted Coine
12. • More likes?
• More friends?
• Make money?
Have fun?
• Highest level of Candy Crush?
My goal is to become a valuable
resource and as a result, build
relationships.
15. $old another hou$e how do we spell
closing? Let me $ee if I po$$ibly can
remember.......Hmmmm OH yeah it'$
coming back to me now. It'$ called:
************** M O N E Y **************
that green $tuff
16. Who is your audience?
• Other real estate agents?
• Potential relocating clients?
• Other users with a shared interest?
My primary audience?
Members of my local community.
31. My facebook tips for a Page:
• Don’t create a page because you think you should.
• Don’t name your page after your company* or yourself.
• Don’t use the word real estate in the name of your page.
• Facebook is more about content than it is about technology.
• Stay focused on a location or topic.
• Comment and like other pages in your area or niche.
• Use photos, photos, photos!
32.
33. One of my goals as a real estate agent is to
become a valuable resource.
37. Difference Between a Facebook Page and a Group
Pages
Communication: Page admins can share posts under the Page’s name. Page posts appear in
the feeds of people who like the Page and their friends.
Groups
Communication: In groups, members receive notifications by default when any member posts
in the group. Group members can participate in chats, upload photos to shared
albums, collaborate on group docs and invite members who are friends to group events.
https://www.facebook.com
38.
39. My facebook tips for creating a Group:
• Facebook is more about content than it is about technology.
• Stay focused on a location or topic.
• Post regularly, changing up your type of content.
• Become a resource.
• Encourage Community Involvement.
• Have fun.
• Have rules.
• Invite Movers and Shakers to Participate
41. Twitter - You answer the question “what are you
doing?” and you are sharing that status with the group
of people who have chosen to follow you. At the same
time, you are following the status updates of the people
you’ve chosen to follow.
59. If you can use email or “word”
you can blog. Really.
Tumblr.com
60. Rebel Mouse is your Social Media Front Page
Which Includes Your Updates on:
Facebook
Twitter
Instagram
YouTube
Google+
Pinterest
Slide Share
Plus anything you want to link to or post directly
Rebel Mouse can become your blogging platform
http://www.rebelmouse.com/lindadavis
61.
62.
63.
64.
65. Creating a Blogging Plan
Blog a minimum of once a week
Plan regular features
Have a “blog ideas” notebook
Add photos & video for interest
Carry a camera everywhere
66.
67. You will need a video camera (your phone?)
And some tools…
68. Videolicious (App) – Customize your videos ($60 a year)
Animoto - Creative videos for free or from $5 a month
Or just your phone or camera………………
69. Frank Llosa – Northern VA
Frankly Realty
P.S. Video is about 50 times more likely to show up on page 1 of search engine results.
Create a You Tube Channel
85. Why Do I Use Pinterest?
To Drive Traffic Back to my HUB
To Become a Resource
For Personal Research and Curating
www.Pinterest.com/LindaDavisinCT
86. • Activate Your Account
• Choose a Username
• Upload Your Profile Picture (or logo)
• Write a short bio – Don’t forget keywords!
• Link your Facebook and Twitter accounts
• Add the App to your Mobile Devices
How To Get Started With Pinterest.
87. How To Get Started With Pinterest.
Plan Ahead – Name Your Boards (Be creative, use keywords)
Although twitter is also a social netowrk it is notably a micro blog.You can post information in 140 character bites. Again, NO selling, just generation influence – let people know who you are, you are not broadcasting you are socially connecting adding value to conversations.