Getting content from point A to point B is only half the problem. The other half is addressing the complexity of making sure that the right content is delivered to the right audience. Content delivery is evolving by converging the physical delivery with the workflow pieces required to create and manage the content that enables customers to capitalize on a heightened level of efficiency to their business. This presentation explores how content delivery is evolving into an “outsourced business process” that includes content workflows and how businesses can benefit from the value provided by the integration of content and delivery workflows. The slide-by-slide walkthrough is posted on our blog: http://blog.limelight.com/2013/05/the-evolution-of-content-delivery/

1. The Evolution of Content Delivery

2. Content delivery isn’t just about
bits down the wire anymore.

5. Content Effectiveness = getting the
right content to the right audience
at the right time (on the right device).

6. Oh yeah, and lots of this stuff

8. Efficient and effective content
publishing

15. It’s not. And I’m going to show you
why (and more importantly, how).

18. 24/7/365
That’s the digital world.

25. Content Publishing Tools:
1. Web/Video management
2. Ad integration/Monetization
3. Security/Access Restrictions
4. Social Engagement
5. Analytics

27. But there are business benefits:
1. No more software/hardware costs
2. Redundancy of systems
3. Global accessibility
4. Access to cloud resources
5. And…

29. The digital world is simply moving too
fast to worry about the technology
AND the experience.

31. But even the cloud can be limiting.

34. SaaS Services + Global Delivery
Network (aka Infrastructure) = IaaP

35. The Evolution of Content Delivery is
Infrastructure as a Platform

36. IaaP enables organizations to
outsource entire processes,
combining software and
infrastructure, to the cloud. For
content that process is a workflow…

37. Create
Content
Deliver
Content
Measure
Content

38. content
delivery
IaaP

39. Personalized. Relevant. Automated. Available.

41. 1. Create content with SaaS tools
2. Content is stored in Cloud
Storage
3. Cloud Storage is integrated with
delivery network
4. Delivery network has performance
and big data technologies
5. Content success is assessed
through integrated dashboards

42. What makes IaaP the ideal
architecture for the future of content
delivery?

44. Personalization. Relevancy. Context.
Mobile. Monetization.

46. A really smart network.

47. Anticipation. Automation. Analysis.

48. You = 24/7/365

51. Thanks.

52. This presentation brought to
by the letters “Q” & “A”

53. Jason Thibeault
Sr. Director, Marketing
Strategy Limelight
Networks
E: jt@llnw.com
T: @_jasonthibeault
602-850-4871