Publishing video to digital audiences is a pain. There are so many technical and other considerations that the "video publishing workflow" can soon overwhelm any but the most savvy of organizations. But the cloud offers the promise of outsourcing the video publishing workflow as a business process enabling organizations to focus more on what's important: getting better video content faster to their digital audiences. A slide by slide walkthru coming soon!

1. Optimizing Your Video Workflow
Hint: It’s Not Just More Software

2. First Things First

3. Video Requires A Workflow

4. But It Can Be Overwhelming

5. Technology Challenges = Business Problems
 Device proliferation
 Mobile, gaming, specialty
 Different formats, codecs, etc.
 Different players
 Storage
 Delivery
 Global audiences
 Bandwidth/traffic spikes
 Origin protection
 Operations
 Software
 Hardware
 Domain expertise required
 Slower time to get content to
market
 Which potentially reduces
monetization
 And lowers user satisfaction
The Challenges The Business Impact

6. In Fact…
Demand
Complexity
Time to Market

7. What We All Want It To Be

8. Only It’s Not Going To Happen This Way

9. And Then You Have An Idea…

10. Focusing On Individual Components
The cloud Existing
Gain efficiencies or just create new complexities?

11. Think About All the Parts
Create
Manage
Deliver
Engage
Monetize
Optimize
into

12. Cloud-Based Video Workflow
 Creation
 Video is transcoded to the right format upon upload
 Management
 Videos are in an easy-to-use system for publishing
 Videos are all tagged with metadata and other information
 Videos are all stored on redundant hardware
 Publishing/Delivery
 One-click publishing to website, third-party providers, etc.
 Integrated with delivery network for optimized performance
 Monetization
 Integration with third-party networks for ad placement
 Optimization
 Comprehensive analytics (who, what, when, where, and most
important, why)

13. What Does That Look Like?
Limelight. Brightcove. Ooyala. Kaltura.

14. Benefits Of Moving Workflow To The Cloud
 Scale when you need it
 For sudden spikes in upload (i.e., need to process a big library or
a lot of new videos) and delivery
 Accessibility regardless of location
 Staff can interact with workflow from anywhere (even mobile)
 Efficiency of Publishing
 Get content to market faster
 Focus more on what’s important—making great content—less on
technical hurdles
 Reduce barriers to publishing video
 AND…

15. Stop Having To Go To THAT Guy

16. Ah, Nirvana.
Demand
Complexity
Time to Market

17. Thanks!
Jason Thibeault
Sr. Director, Marketing Strategy
Limelight Networks
jt@llnw.com
602-850-4871
@_jasonthibeault