1. The popularity of Internet bring about the prosperity of the Brazilian e-commerce
The appearance of e-commerce can be traced back to the mid-1990s. People do not
accept from the beginning of the doubt, gradually accepted, and let the e-commerce
has become an integral part of his life, completely changed our consumption and way
of life. Meanwhile, more and more traditional retailers feel the pressure of
e-commerce to bring their payment method own, their own business like e-business
tilt seems to be an inevitable thing. One of the most notable example, the physical
bookstore Dangdang, excellence in a number of electric providers intense competition
going bankrupt, for the sake of self-protection entity bookstore had to self-innovation,
creativity, opening a new business to attract customers.
The prosperity of e-commerce depends on a country, a regional Internet penetration to
a large extent. Popularity of high, with huge potential consumer Internet users,
e-commerce sites to meet the demand came into being, and supporting companies
have been established, which makes the entire e-commerce environment and
resources to further reverse the promotion of e-commerce prosperity. Brazil as Latin
America's strongest country, the popularity of the Internet has done a very good,
provided the conditions for the prosperity of their own their own e-commerce market.
Brazilian e-bit electronic information consulting firm, directly pointed out that the
Brazilian e-commerce transactions are becoming more frequent, has a direct
relationship with the popularity of the Internet.
As an emerging country, one of the BRIC countries, Brazil pay much attention to the
popularity of the Internet. In the recently announced economic stimulus plan to
increase investment in the construction of the national broadband network, "each
student a computer program until 2015, large tax cuts of the communications industry
to become one of the three important points. Its own telecommunications
liberalization can also payment provider help a great deal for the popularity of the
Internet in Brazil. As early as 1998, the Brazilian telecommunications company began
to privatization, with the competition, mergers, more than 95 percent of Brazil's
telecommunications market is occupied by the four major telecommunications
companies have been gradually. Benefit from the free competition of the four
companies, the Brazilian people to enjoy the rates continue to reduce the network
infrastructure continues to improve, and Internet experience increased network
services. Accompanied by the rapid growth of the online population in Brazil. The
IBOPE the data provided from the famous Brazilian consulting firm, as of November
2007, the total number of home Internet users in Brazil 21.5 million. 2011, eMarketer
estimates that Internet users in Brazil and forecast for 7930 million people will reach
8640 million by the end of 2012, the total number of Internet users will reach 103
million in 2016, the forecast period, representing a compound annual growth rate of
5.37%. Brazil's large and growing number of Internet users not only to Brazil in 2011
Internet ad spending rose 70.6% e-commerce in Brazil was a great progress.

2. Data from e-commerce research center in China showed that Brazil, e-commerce
market in 2012 will reach 18 billion Brazilian Real (about $ 9.36 billion). As a
developing country, with the most populous country of 192 million e-commerce will
be accompanied by its own development and growth. Japan's largest online shopping
providers Lotte good to see the potential of electronic commerce in Brazil, has
officially entered Brazil in late April 2012. Its president is not without confidence in
an interview said: "Within the next five to 10 years, Brazil will become one of the
e-commerce big country."
Different from the overheating of the Chinese e-commerce and competition, Brazil
has a better space to development. Through e-commerce into Brazil, not only
conforms to the trend of the times, foreign trade merchants are also cost savings,
streamline processes, reduce risk. In the regulation of the current international
economic downturn, foreign trade business to enter the emerging market of Brazil
will harvest a lot. The Brazilian market is the largest market in Latin America, a
tremendous impact on neighboring countries. Seize the Brazilian market, the success
of foreign trade will also establish its own position in the Latin America market, and
more easily replicated in other Latin American countries. Chinese power to enter the
Brazilian market has been as difficult as before, the third-party payment companies in
China has been very good to solve the difficult problem of the past, Brazil receivables.
First for Brazil's foreign trade receivables channel with the way there, all just look at
China's foreign trade electricity supplier if they use their own products to impress the
heart of the Brazilian consumer Qian Bao Technology Services Limited, Shenzhen
City channel Ministry of head, surnamed Li said.