Negativity online, the bane of any small business’ online presence, is a terrifying prospect to overcome. However, once disaster strikes all is not lost. Luckily there are a number of tricks to remember when dealing with negativity. Keep calm and tune into this free webinar with Dave Kerpen, CEO of Likeable Local, and Patrick Ambron, CEO of BrandYourself, as they take you through integral survival tips to staying positive.

1. 5 H A C K S T O T U R N
N E G AT I V I T Y O N L I N E I N T O
R AV E R E V I E W S
Dave Kerpen
CEO of Likeable Local
@DaveKerpen
@LikeableLocal
#LikeableWebinar
Patrick Ambron
CEO of Brand Yourself
@Patrick Ambron
@BrandYourself
For Your Small Business

2. 5 HACKS TO TURN
NEGATIVITY ONLINE INTO
RAVE REVIEWS
• Create a Positive Online Presence
• Optimize Online and on Social
• Create and Share Great Content
• Respond to Negativity
• Surprise and Delight
@DaveKerpen | @PatrickAmbron | #LikeableWebinar

3. 1. Create a Positive Online
Presence
“Presence is more than just being there”
- Malcolm Forbes

4. Why Social Media?
1.44
billion
monthly active Facebook users
77%
of consumers trust
recommendations from both
their families and friends
71% of people
trust products and services they find on
Facebook
The average user logs onto social
networks 1.72 hours per day; that’s
28% of all online activity!
$8.5 billion was spent on social this year and it
reach nearly
$14 billion in 201823% of Facebook Users check their
accounts at least 5 times a day
@DaveKerpen | @PatrickAmbron | #LikeableWebinar

5. SOCIAL MEDIA =
THE NEW WORD OF MOUTH
-90% of people trust
business
recommendations from
someone they know.
-People are 4x more
likely to buy when
referred by a friend
@DaveKerpen | @PatrickAmbron | #LikeableWebinar

6. SOCIAL ADS HAVE
BUILT IN
ENDORSEMENTS
FROM FRIENDS.
@DaveKerpen | @PatrickAmbron | #LikeableWebinar

7. THE REALITIES OF SOCIAL MEDIA
• $8.5 billion was spent on social in 2015.
• $14 billion will be spent in 2018.
BUT
• Social media will NOT bring you immediate
results.
• Social media cannot make up for a bad
product or service.
@DaveKerpen | @PatrickAmbron | #LikeableWebinar

8. SOCIAL MEDIA IS YOUR
MARKETING WEAPON
• There are 1.44 billion Facebook
users.
• 71% of people trust services they
find on social media.
• The average user logs into social
networks 1.72 hours per day.
• That’s 28% of all online activity!
@DaveKerpen | @PatrickAmbron | #LikeableWebinar

9. 2. Optimize Online and On
Social
““Insanity: doing the same thing over and over
again and expecting different results.”
- Albert Einstein

10. Facebook Reachageddon
“Facebook
Reachageddon”
means businesses
now have to pay to
play to get their
content seen”
= The End of Organic Reach.
If you aren’t paying to boost your
posts, only 1-2% of your fans will
see your posts organically

11. A FEW YEARS AGO IT HAPPENED
TO BIG BRANDS
.03% of
their
following
@DaveKerpen | @PatrickAmbron | #LikeableWebinar

12. NOW IT’S HAPPENING TO SMALL
BUSINESSES
…LIKE YOU
.06% of
their
following
@DaveKerpen | @PatrickAmbron | #LikeableWebinar

13. SOLUTION:
Advertise Smarter
✓Set Goals
✓Reach The Right
People
✓Scale Smarter
3 Pillars of Ad Success

14. SET S.M.A.R.T GOALS FOR
YOUR SOCIAL ADS
Specific
Measureable
Attainable
Relevant
Time Bound
@DaveKerpen | @PatrickAmbron | #LikeableWebinar

15. REACH THE RIGHT PEOPLE
Use Hypertargeting & Nanotargeting
@DaveKerpen | @PatrickAmbron | #LikeableWebinar

16. REACH THE RIGHT PEOPLE:
Custom & Lookalike Audiences
✓ Get more business and referrals from current customers
✓ Attract people similar to your current customers
✓ Get already-interested prospects closer to buying
✓ Retarget “cold-feet” visitors

17. @DaveKerpen | @PatrickAmbron | #LikeableWebinar

18. 3. Create and Share Great
Content
“Traditional marketing talks at people. Content
marketing talks with them.”
- Doug Kessler

19. Follow the 10 Commandments
of Content Creation
~From our Free eBook SocialContentEBook.com ~
-Give your followers a reason to engage
-Think positive
-Remember to K-I-S-S (Keep It Simple,
Stupid!)
-Have a Conversation
-Ask Yourself: Is it Sharable?
-Know How to Properly Curate
-Be Mindful of the 4-1-1 Rule
-Keep It Timely
-Use Visuals To Enhance Your Message
-Tell a Story

20. Use Your Unique Brand Voice
@DaveKerpen | @PatrickAmbron | #LikeableWebinar

21. @DaveKerpen | @PatrickAmbron | #LikeableWebinar

22. “It’s your responsibility to
share and re-share great
content.”
-Dave Kerpen
@DaveKerpen | @PatrickAmbron | #LikeableWebinar

23. Rework Your Content to Make It Fit Every
Social Network

24. 4. Respond to Negativity
“Life is 10% what happens to you and 90% how you
react to it.” -Charles R. Swindoll

25. Sometimes negativity is
unavoidable…
But there are ways to fix the
situation!
@DaveKerpen | @PatrickAmbron | #LikeableWebinar

26. Option 1: Delete it?
The Do Not
Delete Rule…
@DaveKerpen | @PatrickAmbron | #LikeableWebinar

27. Option 1: Ignore it?
• Ignoring negative comments shows
that your customer’s opinion doesn’t
matter
• What impression do you want to leave
on your potential customers?
No response is a response!
@DaveKerpen | @PatrickAmbron | #LikeableWebinar

28. Complaints are Unavoidable
• Think about turning your customer
care into an asset!
• Avoiding the problem won’t make it go
away.
• Turn an inevitable negative into a
positive!
@DaveKerpen | @PatrickAmbron | #LikeableWebinar

29. So what do you do?
Respond…Quickly!
1. Respond Publically
2. Resolve Privately
@DaveKerpen | @PatrickAmbron | #LikeableWebinar

30. Incentivize for Positive
Feedback on Social!
@DaveKerpen | @PatrickAmbron | #LikeableWebinar

31. 5. Surprise and Delight
“We need to continue to surprise and delight our
customers in a relevant and consistent way
wherever they are.”
- Mark Schaefer

32. Positivity Goes a Long Way
@DaveKerpen | @PatrickAmbron | #LikeableWebinar

33. Turn Complainers Into
Supporters!
@DaveKerpen | @PatrickAmbron | #LikeableWebinar

34. NOW LET’S REGROUP…
• Create a Positive Online Presence
• Optimize It
• Create and Share Great Content
• Respond to Negativity
• Surprise and Delight
@DaveKerpen | @PatrickAmbron | #LikeableWebinar

35. BRANDYOURSELF CAN HELP
DIY Product Concierge Services
Free / $99 per year $399 - $899 per month
Or give us a call:
646.863.8226
Free Personal
Branding Consultation
bit.ly/byconsult

36. THANK YOU / QUESTIONS
Connect with us:
@DaveKerpen
@PatrickAmbron
Grow your business at
LikeableDemo.com
Mention this #LikeableWebinar
to save!
“How dare you settle for less when the world has made it so
easy for you to be remarkable?” - Seth Godin
GRAND PRIZE!
How can Likeable Local help?