This document discusses how social media can be used effectively for B2B marketing. It notes that B2B companies tend to use LinkedIn, Twitter, blogs and Google+ more than B2C companies. Different tools and methods are used for B2B versus B2C as they have different objectives. Content marketing and expertise marketing are recommended approaches for B2B through tools like webinars, blogs, e-books and online groups. The document stresses the importance of experimenting with different social media strategies for B2B.