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How Internet Fundraising Differs from Traditional Fundraising  Justin Hart, Vice President Communications, Lighted Candle Society   founder, MyManMitt.com
About Justin ,[object Object],[object Object],[object Object],[object Object]
About The Lighted Candle Society ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ed Meese John Harmer
About MyManMitt.com ,[object Object],[object Object],[object Object],[object Object]
Understanding the principles of fundraising ,[object Object],[object Object],[object Object],[object Object]
Understanding trends in fundraising ,[object Object],[object Object],[object Object],[object Object],[object Object]
Most Important Trend ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Key Factor for Success ,[object Object],[object Object],[object Object],[object Object],[object Object]
Understand Why People Give ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trends in ePhilanthropy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Understand what the Internet does well Accelerates Information Enhances Communication Fosters Collaboration Instant Notification Streamlines Transactions Drives Automation Improves Presentation Enhances Efficiency “ Always On” Personalization Anonymity Localization
Accelerate Information Accelerates Information disinformation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Trigger Happy Viral Potential Degrades trust Low cost/high risk
Enhances Communication Enhances Communication Information overload ,[object Object],[object Object],[object Object],[object Object],White noise Spammer No second chances The medium rules
Fosters Collaboration Fosters Collaboration Cheapens collaboration ,[object Object],[object Object],[object Object],Its basically free.  Can spiral downward If you build it… Precedent setting
Instant Notification Instant Notification Accelerates expectations ,[object Object],[object Object],[object Object],“ did you miss this?”  “ can’t you help me? Don’t fail Quality vs. quantify
Streamlines Transaction Streamline Transactions Liability/Failure Risks ,[object Object],[object Object],[object Object],Are you secure?  Offline backup? Easy in, easy out Expectations
Drives Automation Drives Automation No Human Touch ,[object Object],[object Object],[object Object],Donors are smart  Donors want attention Ear to the ground  gone Generation factor
Improves Presentation Improves Presentation New skillsets ,[object Object],[object Object],[object Object],[object Object],Shed old formats Doing right: $$$ Not easy, regardless Fail quickly, learn
Increase Efficiency Increase Efficiency Overconfidence ,[object Object],[object Object],[object Object],[object Object],Entropy is natural Robot perception Patience is critical Need to waste time
“ Always On” “ Always On” “ Always On” ,[object Object],[object Object],[object Object],Support for issues Expectations Consistency 24/7 eyeballs
Personalization Personalization Intrusion ,[object Object],[object Object],[object Object],It’s Fake Security Too much data? Lose trust
Anonymity Anonymity Degraded Responsibility ,[object Object],[object Object],[object Object],When no one is around Risk Lose the chance for trust Lose the peer plug
Localization Localization Degraded Local Prowess ,[object Object],[object Object],[object Object],The HQ campaign fails Contrived, artificial Don’t get it wrong! Can’t build rapport
Offline / Online Fundraising - The Upside ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Offline / Online Fundraising - The Downside ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: Mitt Romney Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: Mitt Romney Campaign part II ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: Legacy Law Foundation  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: 1600 Penn Ave. Email (DEMS) ,[object Object],[object Object],[object Object]
INTERNET FUNDRAISING TOOLS AND DEMOS
Elements of Fundraising Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Internet Genration Source: Peter Dietz
The Funnel Source: Landing Page Optimization – Tim Ash
The User Pyramid “ The Base”  – This group demands the most attention and respect. “ Ground Troops”  – the people we call on to sacrifice and work. “ The Field”  – focus here on conversion to higher levels. “ Virtual Targets”  – Mass audience.  Focus: conversation rate.  “ The Numbers Game”  – Get them from wherever we can.
Some new approaches ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Software/ ASP ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Widgets

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Online vs. Offline Fundraising

  • 1. How Internet Fundraising Differs from Traditional Fundraising Justin Hart, Vice President Communications, Lighted Candle Society founder, MyManMitt.com
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. Understand what the Internet does well Accelerates Information Enhances Communication Fosters Collaboration Instant Notification Streamlines Transactions Drives Automation Improves Presentation Enhances Efficiency “ Always On” Personalization Anonymity Localization
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 31.
  • 32. The Internet Genration Source: Peter Dietz
  • 33. The Funnel Source: Landing Page Optimization – Tim Ash
  • 34. The User Pyramid “ The Base” – This group demands the most attention and respect. “ Ground Troops” – the people we call on to sacrifice and work. “ The Field” – focus here on conversion to higher levels. “ Virtual Targets” – Mass audience. Focus: conversation rate. “ The Numbers Game” – Get them from wherever we can.
  • 35.
  • 36.