1. mVoIP – coming of age, and
with a vengeance
Open Mobile Summit | London 08.05.11
Giles Corbett @GiCorb | LifeisbetterON @lifeisbetteron
| orange vallée | 1 |

2. Technology – here, old hat, and
only becoming more VoIP friendly
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3. | lifeisbetterON | 3 | 08.05.11 | OMS: mVoIP | public

4. Economics – make sense in a way that
no traditional network-based service
can match
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5. Cheap?
Hour of circuit Cost of data for
switched Voice an hour of VoIP
£1.50 £0.40*
* and £0.00 when
over wifi
wholesale prices for MVNOs for an on-net call
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6. Sk-hype?
Annual product
development
budget $40M*
* Up from $8M
prior to eBay acq.
Source: (rounded) analysis of IPO registration
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7. Sk-hype?
• Annual new users
150 • Cost $0.80 each
• 1/5th convert to regular users
30 • Cost $4 each
• 1/20th convert to paying users
1.5 • Cost $80 each
Source: (rounded) analysis of IPO registration
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8. Viber: Viral, better?
Dec.
August September Oct & Dec Dec. 10th
2nd
• 3m downloads
Twitter and Facebook Video on YouTube Teasing on Twitter
Launch • #1 app on the App
accounts creation http://bit.ly/hc68fe and Facebook
Store
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9. User experience – the argument to
trump all others
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10. Device rather well suited…
earpiece
feedback
Microphone
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11. Integrated into address book
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12. Feedback
Was your
message
delivered?
Has it been read?
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13. Transfer, share
Turn the call into a
video-call
Share a photo, a
scribble, a file
during the call
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14. Group
Chat or call with a
group
as easily as with a
person
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15. Context
See what people
are up to as you
call them.
Are they
available?
Where are they?
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16. Availability
Choose who can
reach you, and
who can’t.
Base it on time,
location,
Or even on
surrounding
noise, brightness
movement….
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17. Which? In an OTT model, the market will find
out
$8-40M, not $200-$1000M
No single plan
Many attempts, some success
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18. thank-you.
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