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DIP Tech protects valuable IP, better
                                                                                         utilizes company resources and
                                                                                         improves overall customer experience
                                                                                         with Sentinel HASP.
                                                                                         CASE STUDY




                             DIP Tech, a leading supplier of inkjet digital printing systems for the glass industry, develops, manufactures
                             and markets inkjet digital printers and ceramic inks for a wide variety of glass applications. The company’s
                             patented GlassJet™ is the only digital printer in the world featuring ceramic ink technology based on an-
                             organic pigments that are tempered into glass and can withstand both interior and exterior applications.
                             DIP Tech needed the ability to protect this one-of-a-kind processing and printer operating system software
                             to ensure they maintained their competitive advantage.



Background
Before the DIP Tech GlassJet, glass printing was accomplished using                      Challenge
silk screens, an expensive, labor-intensive process that involved set                    Protecting high-valued printer and imaging software from piracy and
up, clean up, storage and reclamation. Each panel of glass required                      reverse engineering. Ability to provide a trial application, software
a separate screen for each color, so it was not very cost-effective                      downloads, and feature-based licensing to customers.
for projects requiring smaller quantities or an extensive variety of
designs and glass shapes.
                                                                                         Solution
DIP Tech’s GlassJet printers digitally reproduce intricate designs                       HASP HL & SL combination provide a very protected, flexible and
across multiple, large panes of glass for windows or exterior building                   automated solution.
facades. All colors are printed together at one time and printing
irregular glass shapes is much easier. The unique ink is stable under
                                                                                         Results
high temperatures and is tempered with the glass, ensuring that
                                                                                            • Robust protection
the design is scratch and weather resistant. This saves time and
money when compared to traditional glass printing methods and also                          • Savings in money, time, and resources
provides a better quality product.
                                                                                            • Improved internal processes

                                                                                            • Enhanced customer experience




DIP Tech protects valuable IP, resources and improves customer experience with Sentinel HASP.                                                               1
Business Challenge                                                                              “We received the best professional and personal
Since DIP Tech is the only company in the industry that has                                     support from SafeNet. Implementation was very
implemented digital printing using ceramic ink on an ink jet printer;
they have a substantial competitive advantage. The software is
                                                                                                quick and efficient and it all works perfectly,”
critical because it integrates all of the other components within the                           — Dorit Regev, Head of Software Research & Development, DIP Tech.
printer to drive its operation; yet it’s the easiest part to copy. “These
are high-valued printers, at up to $550,000 per printer. We wanted                              The Results
to protect our investment against piracy and guard our competitive                              The HASP Business Studio decreases the amount of time and
advantage against reverse-engineering. We also needed to gain more                              internal resources that DIP Tech has to devote to handling
control over version upgrades,” said Dorit Regev, head of software                              operational functions: creating software licenses, generating
research and development at DIP Tech.                                                           activation codes, and emailing customers throughout the entire
                                                                                                process. Everything is automated, reducing the amount of mistakes
The GlassJet software needed to be secure, but so did the imaging                               due to human error, while improving the overall customer experience.
tools that prepared ‘design color formulas’ for the printer. DIP Tech
wanted control over the list of users, as well as an option that                                Providing software evaluations and licensing per feature has also
allowed prospects to trial their software prior to purchasing it.                               increased prospect-to-customer conversions. Customers appreciate
                                                                                                the ‘try-before-you-buy’ option and attractive pricing enabled by
They were looking for a solution that offered the strongest security                            feature-based licensing.
and software licensing options that were both flexible and easy
to integrate with their back-end systems. Dorit had first-hand                                   Overall, delivering the software electronically saves time and
experience with the successes of Sentinel HASP, through other                                   money in shipment costs, while offering a more convenient and
programs with previous employers.                                                               instantaneous way for customers to receive their products.

                                                                                                In the future, DIP Tech plans to add more features to the hardware
The Implementation                                                                              key and use it for varying levels of users and authorizations. Their
Connecting the HASP Business Studio API to the organization’s                                   accounting department also intends on using HASP’s timer option to
ERP system was a relatively straight-forward process. By enlisting                              ensure and enforce that customers with outstanding invoices will be
the help of SafeNet’s Technical Support Team, DIP Tech was able                                 limited or restricted until further payment is received. “I am confident
to integrate the technology into their software infrastructure and                              that with the reliable and flexible HASP infrastructure already in place,
application in about a month. “We received the best professional and                            adding these things in the future will be easy,” said Dorit.
personal support from SafeNet. Implementation was very quick and
efficient and it all works perfectly,” said Dorit.                                               About SafeNet
With Business Studio, DIP Tech’s customer service team can now                                  Founded in 1983, SafeNet is a global leader in information security.
issue feature-based licensing via the internet, making it easier to                             SafeNet protects its customers’ most valuable assets, including
control version upgrades and track all transactions. In fact, Dorit                             identities, transactions, communications, data and software
says, “Our customer service team embraced this updated process                                  licensing, throughout the data lifecycle. More than 25,000 customers
and was using the new system within a month!”                                                   across both commercial enterprises and government agencies and in
                                                                                                over 100 countries trust their information security needs to SafeNet.

The Solution                                                                                    About DIP Tech
Familiarity with Sentinel HASP coupled with its flexible licensing and
                                                                                                DIP Tech is the leading supplier of inkjet digital printing systems for
protection key options made SafeNet the clear choice. Utilizing both
                                                                                                the glass industry. DIP Tech develops, manufactures and markets
hardware and software-based protection accomplished all of the
                                                                                                inkjet digital printers and ceramic inks for a wide variety of glass
organization’s objectives. Sentinel HASP HL keys were chosen for their
                                                                                                applications. The products are based on DIP Tech’s patented common
superior protection and portability. Every printer is shipped with a HASP
                                                                                                platform. For more information visit, www.dip-tech.com.
HL hardware key and will not perform, unless the key is present.

HASP SL allows DIP Tech to trial their image processing software for a
limited period of time. Potential customers can easily download and
install the Photoshop plug-in and create their designs. The plug-in
will separate the file into DIP Tech’s specialized color palette so it’s
compatible for the GlassJet printer. Upon purchasing, the 30-day trial
extends into a fully-functioning perpetual license.

The HASP Business Studio automates, manages and tracks both HASP
HL and SL licenses.


                                               Contact Us: For all office locations and contact information, please visit www.safenet-inc.com
                                               Follow Us: www.safenet-inc.com/connected
                                               ©2011 SafeNet, Inc. All rights reserved. SafeNet and SafeNet logo are registered trademarks of SafeNet.
                                               All other product names are trademarks of their respective owners. CS (EN)-01.21.11

DIP Tech protects valuable IP, resources and improves customer experience with Sentinel HASP.                                                                         2

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DipTech

  • 1. DIP Tech protects valuable IP, better utilizes company resources and improves overall customer experience with Sentinel HASP. CASE STUDY DIP Tech, a leading supplier of inkjet digital printing systems for the glass industry, develops, manufactures and markets inkjet digital printers and ceramic inks for a wide variety of glass applications. The company’s patented GlassJet™ is the only digital printer in the world featuring ceramic ink technology based on an- organic pigments that are tempered into glass and can withstand both interior and exterior applications. DIP Tech needed the ability to protect this one-of-a-kind processing and printer operating system software to ensure they maintained their competitive advantage. Background Before the DIP Tech GlassJet, glass printing was accomplished using Challenge silk screens, an expensive, labor-intensive process that involved set Protecting high-valued printer and imaging software from piracy and up, clean up, storage and reclamation. Each panel of glass required reverse engineering. Ability to provide a trial application, software a separate screen for each color, so it was not very cost-effective downloads, and feature-based licensing to customers. for projects requiring smaller quantities or an extensive variety of designs and glass shapes. Solution DIP Tech’s GlassJet printers digitally reproduce intricate designs HASP HL & SL combination provide a very protected, flexible and across multiple, large panes of glass for windows or exterior building automated solution. facades. All colors are printed together at one time and printing irregular glass shapes is much easier. The unique ink is stable under Results high temperatures and is tempered with the glass, ensuring that • Robust protection the design is scratch and weather resistant. This saves time and money when compared to traditional glass printing methods and also • Savings in money, time, and resources provides a better quality product. • Improved internal processes • Enhanced customer experience DIP Tech protects valuable IP, resources and improves customer experience with Sentinel HASP. 1
  • 2. Business Challenge “We received the best professional and personal Since DIP Tech is the only company in the industry that has support from SafeNet. Implementation was very implemented digital printing using ceramic ink on an ink jet printer; they have a substantial competitive advantage. The software is quick and efficient and it all works perfectly,” critical because it integrates all of the other components within the — Dorit Regev, Head of Software Research & Development, DIP Tech. printer to drive its operation; yet it’s the easiest part to copy. “These are high-valued printers, at up to $550,000 per printer. We wanted The Results to protect our investment against piracy and guard our competitive The HASP Business Studio decreases the amount of time and advantage against reverse-engineering. We also needed to gain more internal resources that DIP Tech has to devote to handling control over version upgrades,” said Dorit Regev, head of software operational functions: creating software licenses, generating research and development at DIP Tech. activation codes, and emailing customers throughout the entire process. Everything is automated, reducing the amount of mistakes The GlassJet software needed to be secure, but so did the imaging due to human error, while improving the overall customer experience. tools that prepared ‘design color formulas’ for the printer. DIP Tech wanted control over the list of users, as well as an option that Providing software evaluations and licensing per feature has also allowed prospects to trial their software prior to purchasing it. increased prospect-to-customer conversions. Customers appreciate the ‘try-before-you-buy’ option and attractive pricing enabled by They were looking for a solution that offered the strongest security feature-based licensing. and software licensing options that were both flexible and easy to integrate with their back-end systems. Dorit had first-hand Overall, delivering the software electronically saves time and experience with the successes of Sentinel HASP, through other money in shipment costs, while offering a more convenient and programs with previous employers. instantaneous way for customers to receive their products. In the future, DIP Tech plans to add more features to the hardware The Implementation key and use it for varying levels of users and authorizations. Their Connecting the HASP Business Studio API to the organization’s accounting department also intends on using HASP’s timer option to ERP system was a relatively straight-forward process. By enlisting ensure and enforce that customers with outstanding invoices will be the help of SafeNet’s Technical Support Team, DIP Tech was able limited or restricted until further payment is received. “I am confident to integrate the technology into their software infrastructure and that with the reliable and flexible HASP infrastructure already in place, application in about a month. “We received the best professional and adding these things in the future will be easy,” said Dorit. personal support from SafeNet. Implementation was very quick and efficient and it all works perfectly,” said Dorit. About SafeNet With Business Studio, DIP Tech’s customer service team can now Founded in 1983, SafeNet is a global leader in information security. issue feature-based licensing via the internet, making it easier to SafeNet protects its customers’ most valuable assets, including control version upgrades and track all transactions. In fact, Dorit identities, transactions, communications, data and software says, “Our customer service team embraced this updated process licensing, throughout the data lifecycle. More than 25,000 customers and was using the new system within a month!” across both commercial enterprises and government agencies and in over 100 countries trust their information security needs to SafeNet. The Solution About DIP Tech Familiarity with Sentinel HASP coupled with its flexible licensing and DIP Tech is the leading supplier of inkjet digital printing systems for protection key options made SafeNet the clear choice. Utilizing both the glass industry. DIP Tech develops, manufactures and markets hardware and software-based protection accomplished all of the inkjet digital printers and ceramic inks for a wide variety of glass organization’s objectives. Sentinel HASP HL keys were chosen for their applications. The products are based on DIP Tech’s patented common superior protection and portability. Every printer is shipped with a HASP platform. For more information visit, www.dip-tech.com. HL hardware key and will not perform, unless the key is present. HASP SL allows DIP Tech to trial their image processing software for a limited period of time. Potential customers can easily download and install the Photoshop plug-in and create their designs. The plug-in will separate the file into DIP Tech’s specialized color palette so it’s compatible for the GlassJet printer. Upon purchasing, the 30-day trial extends into a fully-functioning perpetual license. The HASP Business Studio automates, manages and tracks both HASP HL and SL licenses. Contact Us: For all office locations and contact information, please visit www.safenet-inc.com Follow Us: www.safenet-inc.com/connected ©2011 SafeNet, Inc. All rights reserved. SafeNet and SafeNet logo are registered trademarks of SafeNet. All other product names are trademarks of their respective owners. CS (EN)-01.21.11 DIP Tech protects valuable IP, resources and improves customer experience with Sentinel HASP. 2