Traditional, outbound marketing is broken. People are getting better at avoiding interruptions designed to get them to listen to your unsolicited messages. The alternative is to implement the five-step process of inbound marketing, which will attract visitors to your web site and convert them from visitors to leads.

1. What IsInbound Marketing?

2. Traditional Marketing Marketing has been trapped in The Matrix – an outbound system controlled by a few media owners and based on paying for eyeballs. They create reality.

3. Outbound is broken! Every traditional marketing and advertising channel is being replace or compromised by disruptive technologies. People are getting better and better at avoiding your messages.

4. Draw a crowd Inbound Marketing What if instead of interrupting people, you could pull them to your website instead?

5. Ch-ch-ch-ch-changes The Internet is offering you a red pill – Inbound Marketing. You can unplug yourself from The Matrix.

6. Power Shiftfrom owners to users

7. PowerShift:Moore’s Law accurately predicted that the number of transistors per chip would double every 18 months.The result has been that the cost of storage and bandwidth are approaching zero. This is what makes Web 2.0 sites like YouTube, Twitter and Facebook possible. Democratization

8. PowerShiftEnabled by low cost storage and bandwidth, social media sites make everyone with a computer both a consumer and producer.“It’s as if when you bought a book, they threw in the printing press for free.”- Clay Shirky Web 2.0

9. PowerShiftThe Internet is a near-perfect democracy; every user has one vote and every vote counts once. In pure democracies, trust is the coin of the realm.Where credibility can be bought, trust must be earned. Trust

10. New Rules A new ecosystem brings new rules

11. New RulesBusinesses are used to operating under purely economic norms. Social media is ruled by social norms.Mixing norms results in conflict. Mixed Norms

12. New RulesWhen you’re invited to someone’s home for the first time, what’s customary?The most effective common means for humans to establish trust is though gift giving. Gift Economy

13. Search EvolutionWired magazine’s “The Web is Dead, Long Live the Internet” article discussed how apps and APIs are replacing pure HTTP (web) traffic. The end result is that less and less traffic is visible to search engines. Search Evolution

14. Now what?

15. Solution Create remarkable content

16. Solution Spread ideas via social media

17. Solution Convert visitors to customers & measure everything

18. Inbound Marketing

19. Inbound Marketing Five Steps

20. Inbound MarketingThe playing field has been leveled and marketing success is no longer a slave to advertising budgets. Wits vs. Wallets

21. Inbound MarketingHubspot reports their customers have realized a 60% reduction in average cost per lead. Lower Cost Per Lead

22. Step One:ContentRemarkable means something worthy of being shared. Be generous.Readable means short words in short sentences in short paragraphs with concise and interesting titles.Shareable means including buttons to easily Tweet, Like, Digg, etc… Blogging = perfect content machine

23. Step One:Content Value vs. Volume

24. Step Two:OptimizeOrganic search rankings are approximately 65 percent based on inbound links.Page URLs and titles account for another 24 percent. Search Engine Optimization

25. Step Two:Optimize Popularity vs. Payola

26. Step Three:PromoteThe Internet is not a single, giant blob of homogenous people. It’s a series of interconnected groups.Ideas spread from group to group, not person to person. Focus on them to expand your online influence. Social Media

27. Step Three:Promote Selfless vs. Selfish

28. Step Four:ConvertLanding Pages are the key to converting visitors to leads.They begin with a clear and compelling call to action.The conversion form must be as “frictionless” as possible. Landing Pages 1) Call to action 2) Conversion form

29. Step Four:Convert Clear vs. Confusing

30. Step Five:AnalyzeFocus on measuring desired outcomes on your website and not just ordinary metrics like page views. If it can’t be measured,it can’t be managed.

31. Step Five:Analyze Data vs. Dice

32. More Information Email: jon.dipietro@domesticatingit.com Blog: domesticatingit.com Twitter: @JonDiPietro Free Evaluation: http://www.domesticatingit.com/free-inbound-marketing-evaluation/