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Thinking about Design
1. Hogeschool Rotterdam
Communication & Multimedia Design
UXD Minor
Thinking about Design
An introduction to design and what design is really
about
Bas Leurs february 15, 2010
b.l.f.leurs@hro.nl
2. So, you want to
be a designer?
Officia
l
Dress Designers
code
5. KABK - The Hague
Royal Academy of Fine Arts
Graphic & Typographic Design
1992-1996
6. What’s good about art school?
It’s one big laboratory
One quote from one of my teachers
“That you will fail is
inevitable, so when you do
fail... you’d better fail hard!”
laboratory
7. According to most design
educators (at art schools):
design is a mystery, and it
should remain a mystery.
hans kazan
13. Decision making in the face of uncertainty,
with high penalties for error
Asimow, 1962
The imaginative jump from present facts to
future possibilies
Page, 1966
Design is the practical application of
science, art and creativity to create
something useful and attractive
Beltagui, et al (2008)
14. “All one can say with certainty is
that society, or the world, is not the
same as it was before the new
design appeared.”
John Chris Jones
Design Methods
Seeds of human future
1970
15. Products Transportation
Public
But there is alsoBuildings
the ultimate definition...
Services
Opinions
Communication Processes
Institutions
systems
Design is to
Urban
Laws initiate change in areas
man-made things Festivities
Markets
Interfaces
Social Experiences Brands
networks Food
The ultimate definition of design by John C. Jones (1970)
16. Think about the effects of
your decisions
Immediate
Short term
Long term
17. “If we can design our
way into difficulty, we
can design our way
out.”
John Thackara (In the Bubble, 2005)
trafic jam smog
22. Apparently, the
future is what
makes design so
complicated...
But the real problem with design, is the problem itself...
23.
24. Design problems are In design ‘perfect’ solutions do not
multidimensional, highly exist. Simply because we do not
interactive, ill-structered... also know what the perfect solution is.
refered to as ‘wicked’ problems
Lawson
25. The problem- and solution space are interwoven.
Solution conjectures are helpful to explore and
understand the problemspace
A design is never finished!
26. Scientists versus Designers
problem focused solution focused
31. Design solutions can never be perfect and are
often more easily criticised than created.
Bryan Lawson (2006)
32. To summarise the previous 5 slides
Overall problem Overall solution
Sub-problems Sub-solutions
33. Generally speaking, it
seems that the nearer you
get to finishing a design
the more accurately you
are able to estimate how
much work remains to be
done.
Bryan Lawson (2006)
why
h at is s start
So t alway
you days ect
w j
a fe re a pro
befo s to be
d
nee hed!
finis
34. I have a confession to make...
We were mistaken...
37. This is how my design proces looks like... kind of...
38. But bear this in mind...
Iterate often
Be a harsh critic to your work
But also dare to fail
Reject (early) solutions when you
discover them to be fundamentally flawed
Be open to surprises
Love what you’re doing...
49. humans
IN TE RACT I O N
TE
GY
CH
LO
NO
NO
LO
TECH
GY
N human
IO IN
CT TE
E RA RA
CT
I NT IO
N
TECH
NOLOGY
products / artefacts / environments brands / organisations / companies
50. social sciences
social interaction
communication theory social networks
social cohesion co-creation
humans
INT ER ACTIO N
TE
GY
CH
LO
NO
NO
LO
TECH
GY
(visual) interface design N human IN
IO TE service design
CT RA
RA design research CT
interaction design TE IO brand management
IN N
information design NOLOGY
TECH experience design
information architecture brand experience
products / artefacts / environments brands / organisations / companies
brand design
human factors
usability engineering corporate identities
52. As a designer, it’s important to...
Be creative
Be curious
Have empathy (for your users)
Be a harsh critic to yourself and
other designers
Use your imagination (sketching,
scenario’s) at-if
’ sce
na rio’s
‘Wh
Rely on your gut feeling
53. Need to know more? Check these books...
Design Methods Designerly ways of knowing Engineering Design Methods
John C. Jones Nigel Cross Nigel Cross
How Designers Thnk Understanding Design What Designers Know
Bryan Lawson Kees Dorst Bryan Lawson
Find more on my Shelfari: www.shelfari.com/leursism/