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The Chairman’s Report
    A Message from Lawrence F. Flick, IV, Chairman and Chief Executive Officer
                  Prudential Fox & Roach, REALTORS® and The Trident Group
FALL/WINTER 2011                          REGIONAL EDITION: NORTHERN DELAWARE




             Has There Ever Been a Better Time?
 There is a time for everything, including buying a         Will prices continue to fall? It’s hard to tell. Two
 home. But how do you know if the time is right for         industry sources, Moody’s Analytics and Local Market
 you? Your answers to the following questions can help      Monitor, have conflicting forecasts:
 determine if the timing is good for you:                         Forecast Change in House Prices
                                                                            Northern DE
 • Would a different home better meet your needs
   under your present personal circumstances?                      Year             Moody’s          Local Market
                                                                                    Analytics          Monitor
 • Do you feel secure in your job?
 • Would you like the security of a long term                     2012                 0                  -6%
   investment?                                                    2013                +6%                 -4%
                                                                  2014                +9%                 -1%
 • Do you like to save money?
 • Would you like more control over your future?
                                                            Based on this information, it’s hard to judge which way
 If you answered mostly “yes,” then the time to buy a       prices will go. Personally, I believe it will be somewhere
 home is now. In fact, there has never been a better time   between these two forecasts. We might wonder, if prices
 to buy than now. Low house prices and the lowest           do go down wouldn’t it be better to wait before buying
 mortgage rates since the 1950’s have converged to create   a new home?
 an unprecedented opportunity.                              Well, yes, and no. Home prices are bumping along the
                                                            bottom. Yes, they may go down a bit more, so if we




                                                                                                                         1
could be certain that mortgage interest rates would stay     So, the question is: Do we wait and take a chance on
    at the extreme lows we see now, then yes, theoretically it   perhaps getting a lower price on a house next year, or
    might make sense to wait. But, and this is an important      do we buy now and lock in at today’s interest rates and
    consideration, we have not seen mortgage rates this low      pay lower monthly payments for the long haul?
    since the 1950’s! As our economy improves — and it
    will — rates will go up as well. If they rise by 1% from     No one can really know that a market has hit bottom.
    what they are now, they would still be considered low,       Perhaps the best thing about making a move now
    but not the historic lows they are now. Understanding        rather than waiting for another year is that you can
    the risk of waiting is essential to a thoughtful decision,   begin living in a home that genuinely meets your
    because today’s record low interest rates mean               current needs and desires sooner than later.
    appreciably lower monthly payments. Not just for             A Time for Selling?
    now, but with each mortgage payment made month
    after month, year after year.                                Just as there is a time for buying, there is a time for
                                                                 selling. If you would like to sell your home, does it
                                                                 make sense to wait out the market and hope for an
                                                                 upward trend in prices? Not necessarily. Even if prices
                                                                 do begin to nudge upwards, they will not rise
                                                                 dramatically over the next several years. If you’ve been
                                                                 holding off waiting for things to change, it’s not likely
                                                                 to happen soon. Now may be the best time to sell.

                                                                 If you want to sell your home, pricing is of the utmost
                                                                 importance. Homeownership remains a great long-term
                                                                 investment, but it’s important to recognize that prices
                                                                 have come down since the peak of the market.



       …today’s record low interest rates mean appreciably lower monthly payments.
                    Not just for now, but with each mortgage payment
                         made month after month, year after year.
2
Even if prices do begin to nudge upwards,
                                                     they will not rise dramatically
                                                        over the next several years.

                                                                                         Middletown
Change in Home Prices
                                                                                            Backcreek . . . . . . . . . . . . . . . . . . . . . . . . . . .-25%
Wilmington Area
                                                                                         Newark
Since 2000: up 57% Since Peak: down 20.7%                                                   Middle Run Crossing . . . . . . . . . . . . . . . . . .-18%
                                                                                         North Wilmington
                                                                                            Edenridge . . . . . . . . . . . . . . . . . . . . . . . . . . .- 9%
                                                                                            Chalfonte . . . . . . . . . . . . . . . . . . . . . . . . . . .-13%
                                                                                            Graylyn Crest N & S . . . . . . . . . . . . . . . . . .-10%
                                                                                            Surrey Park . . . . . . . . . . . . . . . . . . . . . . . . .-20%

                                                                                         A property’s condition also matters. A sales associate
                                                                                         told me recently that she compares houses on the
                                                                                         market to contestants in a beauty pageant. The property
                                                                                         in the best condition at the right price will win the
                                                                                         crown, or shall I say attract the buyer.

                                                                                         Is this the right time for you?
Case-Shiller® Home Price Index: Single-Family Aggregate Index, (Index, 2000Q1=100), SA
Source:Fiserv, FHFA, Moody's Analytics 10/7/11
Wilmington, DE-MD-NJ Metro Area Counties: New Castle DE, Cecil MD, Salem NJ              Only you can decide. Your Prudential Fox & Roach
Knowing exactly how much prices have changed for                                         sales associate can help you make the most thoughtful
each property is difficult – every community is different.                               and well researched decision. And if you are buying a
Here are a few examples of average price declines since                                  home, your Trident mortgage consultant will address
the market’s peak:                                                                       your specific needs and circumstances.

City of Wilmington                                                                       I wish you all the best!
    Trolley Square and Highlands . . . . . . . . . . .-22%
Greenville
    Stonewold . . . . . . . . . . . . . . . . . . . . . . . . . . .-9%
Hockessin
    Charter Oaks . . . . . . . . . . . . . . . . . . . . . . . .-17%                     Lawrence F. Flick, IV
    Hockessin Chase . . . . . . . . . . . . . . . . . . . . .-21%                        Chairman and Chief Executive Officer
    Pierson’s Ridge . . . . . . . . . . . . . . . . . . . . . . . .-4%                   Prudential Fox & Roach, Realtors® and The Trident Group




             Perhaps the best thing about making a move now rather than waiting
              another year is that you can begin living in a home that truly meets
                        your current needs and desires sooner than later.

                                                                                                                                                                  3
AN INDEPENDENT VIEW
                               Kevin C. Gillen, Ph.D. is a    the average home has fallen in value by only
                               Research Fellow with           nine percent, according to the Federal Housing
                               University of Pennsylvania’s   Finance Agency (FHFA); less than a third of the
                               Institute for Urban Research   national decline.
                               and a Vice-President with
                               Philadelphia-based Econsult    Of course, price deflation puts homeowners
                               Corporation. His quarterly     underwater: owing more money on their mortgages
                               report on the Philadelphia     than what their houses are currently worth. Currently,
                               housing market regularly       about a quarter of all U.S. homeowners are in such a
                               receives widespread media      situation, according to research by Zillow. In our
                               coverage, and he has been      area, only about eight percent of homeowners are in
    quoted in the Wall Street Journal, the NY Times, the      such a situation. Not only is this significantly less
    Philadelphia Inquirer and Philadelphia Magazine.          than the national average, but only three states
                                                              (NY, OK and ND) can claim a lower percentage of
    As an economist who writes and speaks frequently          negative equity than us.
    about our region’s housing market, I’m asked if I
    could deliver some good news for a change. I often        Where there is negative equity, there are foreclosures.
    respond with, “Sure: the good news is that the bad        According to RealtyTrac, one in every 570 American
    news is a lot worse everywhere else!”                     households received a foreclosure notice last month.
                                                              In the hard-hit Sunbelt states of California, Nevada,
    Outside of our area, the typical U.S. home has            Arizona and Florida, the number is one in every 242
    depreciated in value by more than 30 percent since        households. In our area? Only one in every 1,166
    the bursting of the housing bubble, according to          households received a foreclosure notice last month.
    Case-Shiller’s 20-City composite house price index.       Even in the hardest-hit county of Philadelphia, the
    That is a larger decline than what was even seen          number is one in every 800 housing units; still well
    during the Great Depression. But here in our area,        above the national average.




                                                                     An Independently Owned and Operated Member of the Prudential Real Estate Affiliates, Inc.
4

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Northern DE - Fall/Winter 2011 PFR Chairman’s Report

  • 1. The Chairman’s Report A Message from Lawrence F. Flick, IV, Chairman and Chief Executive Officer Prudential Fox & Roach, REALTORS® and The Trident Group FALL/WINTER 2011 REGIONAL EDITION: NORTHERN DELAWARE Has There Ever Been a Better Time? There is a time for everything, including buying a Will prices continue to fall? It’s hard to tell. Two home. But how do you know if the time is right for industry sources, Moody’s Analytics and Local Market you? Your answers to the following questions can help Monitor, have conflicting forecasts: determine if the timing is good for you: Forecast Change in House Prices Northern DE • Would a different home better meet your needs under your present personal circumstances? Year Moody’s Local Market Analytics Monitor • Do you feel secure in your job? • Would you like the security of a long term 2012 0 -6% investment? 2013 +6% -4% 2014 +9% -1% • Do you like to save money? • Would you like more control over your future? Based on this information, it’s hard to judge which way If you answered mostly “yes,” then the time to buy a prices will go. Personally, I believe it will be somewhere home is now. In fact, there has never been a better time between these two forecasts. We might wonder, if prices to buy than now. Low house prices and the lowest do go down wouldn’t it be better to wait before buying mortgage rates since the 1950’s have converged to create a new home? an unprecedented opportunity. Well, yes, and no. Home prices are bumping along the bottom. Yes, they may go down a bit more, so if we 1
  • 2. could be certain that mortgage interest rates would stay So, the question is: Do we wait and take a chance on at the extreme lows we see now, then yes, theoretically it perhaps getting a lower price on a house next year, or might make sense to wait. But, and this is an important do we buy now and lock in at today’s interest rates and consideration, we have not seen mortgage rates this low pay lower monthly payments for the long haul? since the 1950’s! As our economy improves — and it will — rates will go up as well. If they rise by 1% from No one can really know that a market has hit bottom. what they are now, they would still be considered low, Perhaps the best thing about making a move now but not the historic lows they are now. Understanding rather than waiting for another year is that you can the risk of waiting is essential to a thoughtful decision, begin living in a home that genuinely meets your because today’s record low interest rates mean current needs and desires sooner than later. appreciably lower monthly payments. Not just for A Time for Selling? now, but with each mortgage payment made month after month, year after year. Just as there is a time for buying, there is a time for selling. If you would like to sell your home, does it make sense to wait out the market and hope for an upward trend in prices? Not necessarily. Even if prices do begin to nudge upwards, they will not rise dramatically over the next several years. If you’ve been holding off waiting for things to change, it’s not likely to happen soon. Now may be the best time to sell. If you want to sell your home, pricing is of the utmost importance. Homeownership remains a great long-term investment, but it’s important to recognize that prices have come down since the peak of the market. …today’s record low interest rates mean appreciably lower monthly payments. Not just for now, but with each mortgage payment made month after month, year after year. 2
  • 3. Even if prices do begin to nudge upwards, they will not rise dramatically over the next several years. Middletown Change in Home Prices Backcreek . . . . . . . . . . . . . . . . . . . . . . . . . . .-25% Wilmington Area Newark Since 2000: up 57% Since Peak: down 20.7% Middle Run Crossing . . . . . . . . . . . . . . . . . .-18% North Wilmington Edenridge . . . . . . . . . . . . . . . . . . . . . . . . . . .- 9% Chalfonte . . . . . . . . . . . . . . . . . . . . . . . . . . .-13% Graylyn Crest N & S . . . . . . . . . . . . . . . . . .-10% Surrey Park . . . . . . . . . . . . . . . . . . . . . . . . .-20% A property’s condition also matters. A sales associate told me recently that she compares houses on the market to contestants in a beauty pageant. The property in the best condition at the right price will win the crown, or shall I say attract the buyer. Is this the right time for you? Case-Shiller® Home Price Index: Single-Family Aggregate Index, (Index, 2000Q1=100), SA Source:Fiserv, FHFA, Moody's Analytics 10/7/11 Wilmington, DE-MD-NJ Metro Area Counties: New Castle DE, Cecil MD, Salem NJ Only you can decide. Your Prudential Fox & Roach Knowing exactly how much prices have changed for sales associate can help you make the most thoughtful each property is difficult – every community is different. and well researched decision. And if you are buying a Here are a few examples of average price declines since home, your Trident mortgage consultant will address the market’s peak: your specific needs and circumstances. City of Wilmington I wish you all the best! Trolley Square and Highlands . . . . . . . . . . .-22% Greenville Stonewold . . . . . . . . . . . . . . . . . . . . . . . . . . .-9% Hockessin Charter Oaks . . . . . . . . . . . . . . . . . . . . . . . .-17% Lawrence F. Flick, IV Hockessin Chase . . . . . . . . . . . . . . . . . . . . .-21% Chairman and Chief Executive Officer Pierson’s Ridge . . . . . . . . . . . . . . . . . . . . . . . .-4% Prudential Fox & Roach, Realtors® and The Trident Group Perhaps the best thing about making a move now rather than waiting another year is that you can begin living in a home that truly meets your current needs and desires sooner than later. 3
  • 4. AN INDEPENDENT VIEW Kevin C. Gillen, Ph.D. is a the average home has fallen in value by only Research Fellow with nine percent, according to the Federal Housing University of Pennsylvania’s Finance Agency (FHFA); less than a third of the Institute for Urban Research national decline. and a Vice-President with Philadelphia-based Econsult Of course, price deflation puts homeowners Corporation. His quarterly underwater: owing more money on their mortgages report on the Philadelphia than what their houses are currently worth. Currently, housing market regularly about a quarter of all U.S. homeowners are in such a receives widespread media situation, according to research by Zillow. In our coverage, and he has been area, only about eight percent of homeowners are in quoted in the Wall Street Journal, the NY Times, the such a situation. Not only is this significantly less Philadelphia Inquirer and Philadelphia Magazine. than the national average, but only three states (NY, OK and ND) can claim a lower percentage of As an economist who writes and speaks frequently negative equity than us. about our region’s housing market, I’m asked if I could deliver some good news for a change. I often Where there is negative equity, there are foreclosures. respond with, “Sure: the good news is that the bad According to RealtyTrac, one in every 570 American news is a lot worse everywhere else!” households received a foreclosure notice last month. In the hard-hit Sunbelt states of California, Nevada, Outside of our area, the typical U.S. home has Arizona and Florida, the number is one in every 242 depreciated in value by more than 30 percent since households. In our area? Only one in every 1,166 the bursting of the housing bubble, according to households received a foreclosure notice last month. Case-Shiller’s 20-City composite house price index. Even in the hardest-hit county of Philadelphia, the That is a larger decline than what was even seen number is one in every 800 housing units; still well during the Great Depression. But here in our area, above the national average. An Independently Owned and Operated Member of the Prudential Real Estate Affiliates, Inc. 4