Nouns are the basic building blocks of sentences. A noun names a person, place, thing, quality or idea and usually takes the role of subject or object in a sentence. Nouns come in singular or plural forms and there are different types of nouns including proper, concrete, countable and collective nouns. Words can be like mosaics, with individual pieces coming together to form a larger picture or illustration.

1. word
morphology

2. nation
nation al
inter nation al

3. market
market er
market ing

4. employ
employ er
employ ee
employ ment

5. invest
invest or
invest ing
invest ment

6. power
power ful
power less
em power

7. see
fore see
fore see able
un fore see able

8. network
nationwide
sometimes
warehouse

9. Survey-takers
Department store
Feedback loops
Social network postings

10. Words are
like mosaics

15. NOUNS

16. • A noun is any word that names a
NOUNS
person, place, thing, quality or
idea.
• There are many different kinds of
nouns: proper, concrete,
countable, collective.
• Usually takes one of two roles in a
sentence, either that of the
subject or an object of the
sentence.
• They tend to come in only two
forms, singular and plural.
• Nouns make up the basic building
blocks of sentences

17. Small pieces
Coulored glass
Decorative art
Interior decoration
Mosaic illustrations

18. better customer experiences
a widespread scale
an ever-larger number of customers
both internal and external efforts

19. A matter of training
Its corporate culture
on the production line
Social media advertising

20. Word of mouth marketing
One-off customer experience
Poor-performing outlets
Suggestions for improvement

21. in the warehouse
in the shipping department
My definition of internal
branding
part of the company's DNA

22. Inspirational
Mosaic
Illustrations

31. • HBJ Language 7
EXERCISES
• Windows to Culture I
• Grammar for Reading
Comprehension