Avusa Media LIVE is the digital division within Avusa Media that represents the digital brands and publishing concerns of the Media business, including Times LIVE, SportLIVE, Sowetan LIVE and Sunday World.

1. Media Decks
March 2012

2. Avusa Group

3. Avusa Media LIVE – Who We Are
Avusa Media LIVE is the digital division within Avusa Media that represents the digital brands
and publishing concerns of the Media business, including Times LIVE, Sowetan LIVE, Sunday
World, Sport LIVE as well as the Junction properties CareerJunction, AutoJunction and
PropertyJunction.

4. Avusa Media LIVE – Who We Are
Avusa Media LIVE forms part of the Avusa Limited.
Avusa Limited is a leading South Africa media and entertainment company, boasting
prominent brands, innovative content, delivered across a variety of channels.
Avusa Media LIVE network reaches:
Unique Browsers 1 704 854 domestic 2 359 969 worldwide
Page Views 31 256 119 domestic 36 677 073 worldwide
The Avusa Media LIVE network has a unique audience profile compared with the SA
norm
•Strong black market share
•Core audience is between 25-44 yrs
•Majority have tertiary education
•Many are in mid to high income brackets
*Effective Measure Domestic – November 2011

5. Avusa Media LIVE – News Sites
Times LIVE ranked SA’s 4th biggest news site
Sowetan LIVE ranked SA’s 5rd biggest news site
Nr Website Unique Browsers Unique Visitors Page Views
1 news24.com 2 069 325 2 250 968 37 395 136
2 news.howzit.msn.com 1 533 075 1 608 699 22 581 538
3 iol.co.za 1 050 992 1 189 904 16 630 995
4 timeslive.co.za - The Times 510 732 584 295 5 534 853
5 sowetanlive.co.za 477 787 540 324 15 288 111
6 mg.co.za 378 709 429 181 3 245 826
7 fin24.com 356 486 378 563 2 307 323
8 channel24.co.za - News 212 000 216 175 573 432
9 businessday.co.za 154 356 178 302 1 260 644
10 sundayworld.co.za 132 245 139 568 1 819 971
11 ewn.co.za 118 870 136 504 1 216 114
12 citypress.co.za 108 586 114 331 924 643
13 news.iafrica.com 93 422 98 166 654 486
14 thenewage.co.za 88 926 97 272 467 700
15 iol.co.za - Daily News 81 974 86 294 298 886
*Effective Measure Domestic – November 2011

6. Times LIVE
Times LIVE is a top online
destination for South Africans
hungry for breaking news, opinion
and debate.
Times LIVE is also the home of
compelling and unique content from
the Sunday Times and The Times.
Did you know?
Reuben Goldberg is the Times LIVE
News Editor? Reuben has
accumulated over 10 years
experience in various news
leadership positions, and now heads
up Times LIVE

7. Times LIVE Demographics
Web Traffic Spoken Language at Home Use the Internet for
Unique Browsers 510 732 English 67.03% Blogging 15.58%
Unique Visitors 584 295 Afrikaans 27.24% Job Search 37.23%
Page Impressions 5 534 853 IsiZulu 13.50% Directory Services 28.58%
IsiXhosa 10.17% Gambling 2.38%
Mobile Traffic Dating 3.95%
Unique Browsers 37 224 Education Social Networking 53.83%
Unique Visitors 49 671 No Schooling 0.34% E-Mail 89.79%
Page Impressions 345 273 Some Primary School 0.04% Instant Messaging 24.49%
Primary School Completed 0.17% Chat 29.55%
Gender Some High School 1.94% Music downloads 25.43%
Male 64.65% Matric (Grade 12) 17.24% Podcast / Video downloads 15.99%
Female 35.35% Artisan's certificate obtained 1.76% Shopping 38.12%
Technikon diploma / degree completed 21.52% Banking 74.01%
Age University Degree 41.77% Share Trading 9.45%
15-17 0.06% Post Matric - Professional 10.26% Research / Obtaining information 70.29%
18-20 0.93% Post Matric - Technical 2.70% Listen to the radio online 17.93%
21-24 3.24% Post Matric - Secretarial 2.26% Watch TV and Videos online 17.17%
25-30 17.25% Reading news / magazine articles on-line 77.77%
31-34 11.84% Internet Access Location None of the above 0.57%
35-40 17.03% Home 60.27%
41-44 9.17% Work 67.03%
45-50 12.04% School / University 2.43%
51-54 7.13% Internet cafe 3.02%
55-60 8.68% Anywhere on my mobile phone 22.11%
>60 12.63% Friends or family place 1.81%
Other place 1.97%
*Effective Measure Domestic – November 2011

8. Sowetan LIVE
Sowetan brings 'The Soul Truth' to
readers who are 'In the Know, On the
Move'.
Monday to Friday, this strong brand
will bring you the best
news complemented by need-to-
know information from the world of
politics, comprehensive local soccer
coverage plus helpful
consumer, relationships and lifestyle
advice.

9. Sowetan LIVE Demographics
Web Traffic Spoken Language at Home Use the Internet for
Unique Browsers 477 787 English 45.66% Blogging 12.12%
Unique Visitors 540 324 IsiZulu 25.94% Job Search 53.42%
Page Impressions 15 288 111 Setswana 20.28% Directory Services 23.67%
Sepedi 17.63% Gambling 1.90%
Mobile Traffic Dating 3.94%
Unique Browsers 32 958 Education Social Networking 46.93%
Unique Visitors 38 461 No Schooling 0.41% E-Mail 83.24%
Page Impressions 446 961 Some Primary School 0.09% Instant Messaging 21.53%
Primary School Completed 0.23% Chat 28.08%
Gender Some High School 2.14% Music downloads 18.30%
Male 60.98% Matric (Grade 12) 18.49% Podcast / Video downloads 8.99%
Female 39.02% Artisan's certificate obtained 1.66% Shopping 27.45%
Technikon diploma / degree completed 27.69% Banking 61.91%
Age University Degree 33.38% Share Trading 5.89%
15-17 0.05% Post Matric - Professional 9.46% Research / Obtaining information 57.79%
18-20 0.80% Post Matric - Technical 3.14% Listen to the radio online 15.60%
21-24 4.06% Post Matric - Secretarial 3.30% Watch TV and Videos online 11.64%
25-30 24.76% Reading news / magazine articles on-line 70.55%
31-34 17.57% Internet Access Location None of the above 1.04%
35-40 21.12% Home 37.29%
41-44 9.89% Work 79.94%
45-50 9.51% School / University 2.20%
51-54 4.09% Internet cafe 4.80%
55-60 3.81% Anywhere on my mobile phone 19.73%
>60 4.34% Friends or family place 1.19%
Other place 2.12%
*Effective Measure Domestic – November 2011

10. Sowetan LIVE – Did you know?
Sowetan LIVE users spend and average of 11:21 minutes on site, making it one of
the most engaging news sites in South Africa.
With 19,876 followers on Twitter, 11,181 fans on Facebook Sowetan LIVE is Social.
Sowetan LIVE audience is a perfect match to South Africa’s fast growing, influential
and affluent black community.
Youth Tube is a channel dedicated to the youth of South Africa – Sowetan LIVE is
giving the youth a voice to speak their thoughts, feelings and experiences.

11. Sunday World
South Africa’s original tabloid, Sunday
World is a young, exciting and unrelenting
weekly newspaper.
A feisty, high-quality “infotainment”
product reflecting the world and
aspirations of its young black readers.
Think breaking celebrity news, socially
relevant topical issues, lively news
reportage, superb sports coverage and
fun-flavoured stories that connect readers
in to what’s happening around the corner,
around the country and the world.

12. Sunday World Demographics
Web Traffic Spoken Language at Home Use the Internet for
Unique Browsers 137 245 English 40.96% Blogging 12.66%
Unique Visitors 139 568 IsiZulu 30.33% Job Search 58.06%
Page Impressions 1 819 971 Setswana 24.74% Directory Services 22.86%
Sepedi 20.38% Gambling 1.48%
Mobile Traffic Dating 4.56%
Unique Browsers 20 210 Education Social Networking 47.10%
Unique Visitors 35 599 No Schooling 0.25% E-Mail 82.48%
Page Impressions 194 816 Some Primary School 0.12% Instant Messaging 21.13%
Primary School Completed 0.37% Chat 29.18%
Gender Some High School 1.87% Music downloads 16.85%
Male 57.60% Matric (Grade 12) 18.93% Podcast / Video downloads 8.12%
Female 42.40% Artisan's certificate obtained 1.58% Shopping 26.02%
Technikon diploma / degree completed 29.59% Banking 60.12%
Age University Degree 30.60% Share Trading 5.21%
15-17 0.05% Post Matric - Professional 9.57% Research / Obtaining information 54.25%
18-20 1.03% Listen to the radio online 16.04%
21-24 3.61% Internet Access Location Watch TV and Videos online 11.53%
25-30 29.27% Home 31.24% Reading news / magazine articles on-line 71.50%
31-34 20.58% Work 83.03% None of the above 1.23%
35-40 22.06% School / University 1.88%
41-44 8.54% Internet cafe 4.46%
45-50 8.23% Anywhere on my mobile phone 18.63%
51-54 2.42% Friends or family place 0.90%
55-60 2.05% Other place 2.21%
*Effective Measure Domestic – November 2011

13. Business LIVE
Business LIVE is South Africa’s newest
and most innovative business news
website, built on a 20-year track record
of providing credible, real-time
business news, and a high-level
understanding of the markets and the
dynamics of the local and global
economy.
Our News Room team includes 18
senior editorial staff
Our News Room provides live news and
market coverage to over most analysts,
stock brokers, fund managers and
treasuries in South Africa

14. Business LIVE Demographics
Web Traffic Spoken Language at Home Use the Internet for
Unique Browsers 56 281 English 75.00% Blogging 12.50%
Unique Visitors 62 425 Afrikaans 23.21% Job Search 26.79%
Page Impressions 261 090 IsiZulu 7.14% Directory Services 25.00%
Sesotho 7.14% Gambling 1.79%
Gender Dating 1.79%
Male 65.45% Education Social Networking 50.00%
Female 34.55% No Schooling 1.82% E-Mail 85.71%
Some High School 1.82% Instant Messaging 17.86%
Age Matric (Grade 12) 10.91% Chat 26.79%
15-17 1.49% Technikon diploma / degree completed 10.91% Music downloads 23.21%
18-20 1.49% University Degree 56.36% Podcast / Video downloads 17.86%
21-24 4.48% Post Matric - Professional 16.36% Shopping 41.07%
25-30 16.42% Banking 76.79%
31-34 10.45% Internet Access Location Share Trading 23.21%
35-40 10.45% Home 60.00% Research / Obtaining information 76.79%
41-44 11.94% Work 78.18% Listen to the radio online 8.93%
45-50 5.97% School / University 1.82% Watch TV and Videos online 19.64%
51-54 2.99% Internet cafe 3.64% Reading news / magazine articles on-line 67.86%
55-60 11.94% Anywhere on my mobile phone 36.36% Blogging 12.50%
>60 22.39%
*Effective Measure Domestic – November 2011

15. Sport LIVE
Sport LIVE - a Sport dedicated site with
attitude.
Sport LIVE is a comprehensive sport site, with a
mixture of serious breaking sport news and fun
sport news.

16. Sport LIVE Demographics
Web Traffic Spoken Language at Home Use the Internet for
Unique Browsers 50 127 English 57.31% Blogging 15.52%
Unique Visitors 53 899 IsiZulu 19.38% Job Search 41.05%
Page Impressions 321 325 Afrikaans 16.85% Directory Services 24.35%
Setswana 15.37% Gambling 2.90%
Gender Dating 4.01%
Male 60.98% Education Social Networking 49.29%
Female 39.02% No Schooling 0.58% E-Mail 87.08%
Some Primary School 0.07% Instant Messaging 23.09%
Age Primary School Completed 0.07% Chat 27.77%
18-20 0.83% Some High School 1.24% Music downloads 24.50%
21-24 2.08% Matric (Grade 12) 14.38% Podcast / Video downloads 14.33%
25-30 18.09% Artisan's certificate obtained 1.39% Shopping 31.25%
31-34 14.83% Technikon diploma / degree completed 24.23% Banking 71.42%
35-40 19.40% University Degree 42.04% Share Trading 10.02%
41-44 11.50% Post Matric - Professional 11.75% Research / Obtaining information 64.07%
45-50 9.98% Post Matric - Technical 3.36% Listen to the radio online 16.56%
51-54 5.13% Post Matric - Secretarial 0.88% Watch TV and Videos online 15.07%
55-60 6.86% Reading news / magazine articles on-line 78.62%
>60 11.30% Internet Access Location None of the above 0.74%
Home 53.01%
Work 71.12%
School / University 1.78%
Internet cafe 3.41%
Anywhere on my mobile phone 18.78%
Friends or family place 1.56%
Other place 1.63%
*Effective Measure Domestic – November 2011

17. CareerJunction
CareerJunction, an Avusa Media
Company, is SA’s most popular job site
and #1 provider of quality candidates
to recruitment companies and their
corporate clients.
Our online recruitment solutions help
Recruiters and CareerSeekers interact
with each other in a secure and trusted
environment, ensuring better
candidates, more often.

18. CareerJunction Newsletters

19. CareerJunction Demographics
Web Traffic Spoken Language at Home Use the Internet for
Unique Browsers 400 472 English 63.13% Blogging 9.97%
Unique Visitors 414 296 Afrikaans 29.62% Job Search 70.73%
Page Impressions 7 093 142 IsiZulu 19.37% Directory Services 25.72%
Setswana 11.80% Gambling 2.15%
Mobile Traffic Dating 4.47%
Unique Browsers 247 Education Social Networking 53.06%
Unique Visitors 258 No Schooling 0.20% E-Mail 87.29%
Page Impressions 10 698 Some Primary School 0.02% Instant Messaging 22.70%
Primary School Completed 0.17% Chat 29.57%
Gender Some High School 2.33% Music downloads 22.70%
Male 50.71% Matric (Grade 12) 21.09% Podcast / Video downloads 10.04%
Female 49.29% Artisan's certificate obtained 2.28% Shopping 29.62%
Technikon diploma / degree
completed 24.57% Banking 66.49%
Age University Degree 34.87% Share Trading 6.64%
15-17 0.05% Post Matric - Professional 9.10% Research / Obtaining information 57.65%
18-20 1.08% Post Matric - Technical 2.26% Listen to the radio online 13.43%
21-24 6.66% Post Matric - Secretarial 3.11% Watch TV and Videos online 12.86%
25-30 25.81% Reading news / magazine articles on-line 58.84%
31-34 15.98% Internet Access Location None of the above 0.94%
35-40 19.15% Home 53.87%
41-44 9.08% Work 69.69%
45-50 9.85% School / University 2.89%
51-54 5.29% Internet cafe 6.42%
55-60 4.01% Anywhere on my mobile phone 23.15%
>60 3.03% Friends or family place 1.85%
Other place 1.68%
*Effective Measure Domestic – November 2011

20. PropertyJunction
PropertyJunction, an Avusa Media
Company, is the new kid on the block
when looking for a property or selling
one – effortlessly.
PropertyJunction gives seekers more
choice when searching for properties
plus an amazing pool of potential buyers
to advertise to if you’re an Estate Agent.
It’s your key to a great property
selling/buying experience.

21. PropertyJunction Demographics
Web Traffic Spoken Language at Home Use the Internet for
Unique Browsers 15 639 English 60.56% Blogging 13.89%
Unique Visitors 16 072 Afrikaans 18.89% Job Search 51.11%
Page Impressions 85 338 IsiZulu 18.33% Directory Services 26.11%
Setswana 13.33% Gambling 0.56%
Gender Dating 3.89%
Male 54.40% Education Social Networking 53.33%
Female 45.60% No Schooling 0.54% E-Mail 86.11%
Some High School 1.63% Instant Messaging 23.33%
Age Matric (Grade 12) 16.30% Chat 27.78%
18-20 1.54% Artisan's certificate obtained 1.63% Music downloads 22.78%
21-24 7.18% Technikon diploma / degree completed 22.28% Podcast / Video downloads 13.33%
25-30 17.44% University Degree 36.96% Shopping 35.56%
31-34 15.38% Post Matric - Professional 14.67% Banking 70.56%
35-40 22.56% Post Matric - Technical 3.26% Share Trading 6.67%
41-44 6.67% Post Matric - Secretarial 2.72% Research / Obtaining information 64.44%
45-50 8.72% No Schooling 0.54% Listen to the radio online 15.56%
51-54 3.59% Some High School 1.63% Watch TV and Videos online 16.67%
55-60 5.13% Reading news / magazine articles on-line 69.44%
>60 11.79% Internet Access Location None of the above 0.56%
Home 54.44%
Work 73.33%
School / University 5.00%
Internet cafe 3.89%
Anywhere on my mobile phone 22.22%
Other place 2.78%
*Effective Measure Domestic – November 2011

22. AutoJunction
AutoJunction, an Avusa Media Company,
is geared towards helping users buy or
sell new, used or demo cars –
effortlessly.
AutoJunction provides a great car-
search/selling experience, provides
quality car stock and gives car sellers a
great pool of potential buyers to
advertise to. Get your engines started
for a great car selling/buying experience.

23. AutoJunction Demographics
Web Traffic Spoken Language at Home Use the Internet for
Unique Browsers 15 489 English 48.48% Blogging 10.61%
Unique Visitors 15 860 IsiZulu 22.22% Job Search 47.47%
Page Impressions 76 013 Afrikaans 20.20% Directory Services 23.23%
Setswana 17.68% Gambling 1.52%
Gender Dating 1.52%
Male 67.49% Education Social Networking 46.46%
Female 32.51% No Schooling 0.50% E-Mail 83.33%
Primary School Completed 0.50% Instant Messaging 19.70%
Age Some High School 3.48% Chat 25.76%
18-20 1.86% Matric (Grade 12) 23.38% Music downloads 20.71%
21-24 3.72% Artisan's certificate obtained 1.00% Podcast / Video downloads 9.60%
25-30 22.33% Technikon diploma / degree completed 24.38% Shopping 29.29%
31-34 12.56% University Degree 31.84% Banking 56.57%
35-40 20.00% Post Matric - Professional 7.96% Share Trading 8.08%
41-44 9.77% Post Matric - Technical 3.48% Research / Obtaining information 55.05%
45-50 11.16% Post Matric - Secretarial 3.48% Listen to the radio online 11.62%
51-54 5.12% No Schooling 0.50% Watch TV and Videos online 12.12%
55-60 5.12% Reading news / magazine articles on-line 66.67%
>60 8.37% Internet Access Location None of the above 2.02%
Home 45.45%
Work 75.76%
School / University 3.03%
Internet cafe 5.05%
Anywhere on my mobile phone 19.70%
Friends or family place 2.53%
Other place 1.01%
*Effective Measure Domestic – November 2011