This document discusses the social media platform Pinterest. It provides an overview of what Pinterest is, how it has grown enormously since launching in 2010, and how both individuals and businesses use it. The key ways described that Pinterest can be used include content curation, creating helpful boards, contests, group boards, thinking visually, being helpful to users, and sharing videos, images and infographics.

1. Pinteresting Pinterest
Marketing Magic or Total Timesuck?

3. What the heck IS Pinterest?
Pinterest is a Virtual Pinboard.
(via Pinterest)
Pinterest lets you organize and share all the
beautiful things you find on the web. People use
pinboards to plan their weddings, decorate their
homes, and organize their favorite recipes.
Best of all, you can browse pinboards created by
other people. Browsing pinboards is a fun way
to discover new things and get inspiration from
people who share your interests.

5. Viral
Pinterest in the Beginning Pinterest Now
• Launched • Best New
March 2010 Startup of
2011
• 40,000 users • 3.2 million and
growing daily

6. Why do people LOVE Pinterest?

7. How people use Pinterest
• Casually
• Professionally / Marketing
• Artistically
• Retail

8. Why would you use it to market?
Demographic
• Nearly 70 percent of the the users are said to
be women under the age of 45.
• Decision makers in purchasing = power.

9. How can YOU use Pinterest?
• Content curation
• Helpful boards with self hosted content
• Contests
• Group/shared boards with contributors
• Think VISUAL
• Be helpful
• Videos
• Images of coupons
• Infographics
• Your ideas….

12. Some of my ideas

13. Some of YOUR ideas