SlideShare uma empresa Scribd logo
1 de 59
Baixar para ler offline
Leonito Vietnam ,[object Object]
Timeline ,[object Object],[object Object],[object Object],[object Object],[object Object]
Vision ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],To be Vietnam’s creative communications agency of choice
Mission For organizations that are ready to leverage creative communications tactics that result in positive change, we develop and implement memorable brand experiences strategically crafted for Vietnam’s unique ethnic, rural, and urban populations. Our clients quickly become the top-of-mind brand leaders in their markets.
Values Teamwork Creativity Strategic Performance
Definitions branding advertising activation PR being unique telling about yourself bringing it to life getting talked about
Services Branding Who you are Advertising Introduce yourself Activation Shake hands Public Relations Let me introduce… IDENTIFICATION AWARENESS ENGAGEMENT DISCUSSION Research & Analysis Strategy & Programming Communication Direction Creative Development Project Management & Implementation Brand Identity (Logo, Name) Brand Essence & Guidelines Design & Copywriting Stationery Systems & Templates Environmental, 2D, 3D, Architectural Television Commercial Radio Spot Indoor Outdoor Ambient Interactive / Web Promotions Sampling Events Exhibitions Fairs Edu-tainment Road Shows Activations Media Relations Advertorials KOL Engagement & Endorsement Government Relations Workshop Public & Private Partners Program/Approach Celebrities Immersion Corporate PR Situation-Crisis Management
Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Branding Corporate Identity Name & Logo for Social Marketing Campaign
Advertising Full-page in Vietnam News national newspaper Ambient advertising for Arla/Milex Event Develop concept for TVC for Arla/Milex Foods Ambient for Handwashing with Soap for WB & MOH
Activation – Events ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Edu-tainment event for rural audience - handwashing with Soap (WB, MOH, WU) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Launch event with KOL, Government official and media
Activation – Road shows ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Roadshow for  MSI’s tinh chi em in Danang & Khanh Hoa Roadshow for’s HWWS campaign nationwide (WB, MOH, WU)
Publicity  - PR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Strong media results for Arla Foods launching Milex Celebrities immersion for Topleaf
REMBER THIS? Anybody can hire a band and a ballroom and call it an event. In the end, people are entertained, but tomorrow the ‘song and dance’ is as far from their memory as your message…and your money is down the drain.  What makes an event a brand experience? Superior events are remembered; they mark a point in history. We are experts in creating experiences to surround & immerse audiences to communicate key brand benefits in a lasting way.
For many companies, Executive Visibility often is an ad-hoc tactic – with the CEO's calendar, not whether the company has real news, the determining factor. If CEOs or other senior executives don't position themselves and their companies in the press, their competitors will do it for them. Being pro-active here is extremely important because in the wake of numerous corporate financial scandals, the media, customers and investors are very skeptical.  Star power Did you ever meet a true leader that hides? Not ever. Leaders are 'out there' - in the light, with strong voices and clear messages. This is powerful.  Your PR agency should be your leadership power-tool. The agency is a networking expert and is the connector that will get you out into the light. We analyze perceptions and create strategic executive eminence tactics that keep you and hence your organization in the leadership position in stakeholders’ minds.
Time and again, market research proves that facts, figures, and statistics are most interesting to organizations and their accountants. A better approach for consumers and external stakeholders is to create moving, emotional branding and messaging approaches. We all know the power of film to convey the most emotional, tender moments. Video news releases (VNR) are an advertorial PR tactic that transform the printed word into the language of moving pictures for use on television or for display in public areas.  Moving multimedia
Reaching them right where they are What is an advertorial anyway? The term ‘advertorial’ is a portmanteau of ‘advertisement’ and ‘editorial.’ We strategically design advertorials to be fitting with publication’s voice and design style. The difference between regular editorials and advertorials, is that clients have content approval of advertorials, a luxury not often provided with regular editorials. Advertorials are an effective way to deliver a controlled editorial message via strategic fusion of advertising and public relations practices.  It ensures depth of message delivery and also precise-placement editorial coverage.
We came, we saw Rush through a site in a group, listen to a speech, take a gift bag, and get back on the bus! This is your average PR company's idea of a media tour. More than just a tour, our Media Engagements create lasting impressions that your media guests will love to write up. Our media tours start long before the tour with strategy and programming: what are your specific goals for the media tour? What strengths and what weaknesses will you let the media observe? How will  they get hands-on experience during their visit? How about letting them try an activity to experience your organization?
Push-button PR PR campaigns can help control editorial content by issuing well-written press releases and including press-kit materials, making reporters and editors jobs easier, so they have every reason to publish. But for us, that is simply cost-of-entry, we believe in adding more value. Crafting the best editorial starts with analyzing target media readership. A direct, emotional appeal is the foundation of fresh pitch-angles that compel readers to absorb the content to the end. Its why we often get nearly 100% placement in our target media.
Projects
B2B in VN Every day, multinational’s must work through cultural under-standing issues. Being clear and simple is a key selling feature of companies doing business in Vietnam.   A Danish maker of ready-made garments for global brands needed to show that it can deliver on promise. We modified their name, and created an identity system to convey peace of mind. Brand Identity Branding / Brand development for multinational companies in Vietnam who are marketing to Europe Project: Services / Solution:
To improve the quality and access of women's repro-ductive health, MSI introduced a branded franchise health clinic. They needed to take a UK-developed clinic brand and make it relevant to Vietnamese urban women. Freshness invites a visit. Along with a complete branded environment concept, print system, and publicity campaign, Leonito also produced all materials and installed a complete  franchise package in 36 clinics across Vietnam in 4 weeks. Fresh and inviting BlueStar Franchise Expansion in Vietnam for GREY Localization, Environmental, Design, Print, BTL, Events, PR / Marketing to urban women in Vietnam Project: Services / Solution:
Our client approached us with a market gap, and through collaboration and partnership, we created a new F&B entertainment concept and strong brand based on target consumer insights. The resulting wine bar name and brand introduced approachable wine consumption to an eager market. After only two months of operation, Daluva entered among the top bars according to New Hanoian, and exceeded revenue targets in the first weeks of operation. ‘Chuc su khoe’, to your health! Blanc slate Daluva Corporate Identity and Brand Extension Corporate Identity, Retail Environment / Creating a new brand by partnering with our client who recognized a market gap but didn’t know where to start Project: Services / Solution:
Bad boys going good Save the Children had a project promoting adolescent sexual health. In an indirect approach to improve the health of youth, we helped develop a campaign to teach young men important life skills with embedded messages about HIV prevention and respect of young women’s choices. The result: "Project NAM - I am a Man"  We implied the client’s  public health messages within a logo: two characters sharing in their reach for the stars, a "I am who I am, so share it with me" context that boys will readily accept. Project: Services / Solution: Save the Children USA Social Marketing Project Brand Designing a brand that targets marginalized youth
PASS THE CHILI SAUCE Aesthetic sensibility is subjective already. When we audited VSO's print and stationery collaterals, we believed their design needed spicing up to appeal to the Vietnamese. We advised VSO to add a distinguishing graphic element to an otherwise rather blasé brand. Our insights indicate Vietnamese are attracted to colourful design solutions. Without significantly changing the identity, we developed the "VSO Vietnam colour block" graphic system. VSO Letterhead & IEC materials Branding, Design / Branding consultation for localization Project: Services / Solution:
Project: Services / Solution: Know One Teach One – K.O.T.O. graduation event design Design for a Social Marketing client servicing youth Whenever you have an event, how you project your brand image leaves the lasting impression. Long after the food, beverage, and entertainment are forgotten people should remember your differentiated message. For K.O.T.O.s 2008 gala charity and graduation event , in association with GREY, we developed a strategy for the creation of a show logo which was complimentary to the K.O.T.O brand values.   What I remember is what matters
Streetwise NGO Brochure and IEC materials Design / Design and copy that lifts NGO communications to a new level of quality Project: Services / Solution: In Southeast Asia, HIV prevention information often escapes migrant populations, such as truck drivers and sex workers. CSEARHAP, a Canadian NGO, asked us to develop a brochure for them. We took a look at so many blasé brochures, and created something that will truly travel. The attention getting brochure and narrative-style copy delivers a clear statement to program partners, governments, and other policy advocates at a global HIV/AIDS conference in Ho Chi Minh City.
COFFEE TRAVEL This is multinational business at its best. An Italian coffee brand launches the classic Segafredo Zanetti café lifestyle retail outlets in Vietnam. The sell a unique blend of coffee originating from  plantations in Brazil. Never mind one of Vietnam's largest exports is Arabica and Robusta coffee. So many espressos to sell, so little time; we helped get this new franchise off the ground faster in Vietnam by rapidly localizing their Italian brand, creating designs for menus, cups and other collaterals.  Segafredo Zanetti Localization, Design / Localized print and copy for an International restaurant franchise brand Project: Services / Solution:
GLOCAL GIRL Among the well-known, home-grown labels in Vietnam is Ipa-Nima, handbags with enough bling to carry them into more than a few overseas stores. But how to get even more orders from Barneys, Harrods, and Niman-Marcus? Write a story, then invite the jet set. Lawyer-turned-designer Christina Yu is the essence of Ipa-Nima, so we extended her personality and voice into the web. The resulting website now has the quality and celebrity designer feel that will carry Ipa-Nima global. For their annual party, we helped bring in the jet set. Ipa-Nima Vietnam Ltd. Interactive, Publicity Copy, Publicity / Database of segmented influencer Vietnamese – fashion and lifestyle ‘cosmocrats’ Project: Services / Solution:
Europeans travel to Southeast Asia by the planeload. The European Commission would like them all to know that EC tax revenues are spent in the region on humanitarian aid initiatives such as those for disaster preparedness. Leonito devised an advertorial campaign, on behalf of Care, for the EC. Our strategic approach is an eye-catching photo with a headline that incites reading quick, to-the-point copy. VALUE  FOR MONEY ECHO Advertorial PR, Design / Developing a strong design for major international in-flight magazines Project: Services / Solution:
InterContinental has the perfect venue on Hanoi's tranquil West Lake, but entering the market 100 years later than the closest competitor required some help to get them onto luxury traveler's itineraries. Our campaign positioned InterContinental as both traditional and modern; as near as you need it to be, yet also as far away as you want it to be. We also challenged the comfortability of staying inside the competitor’s 'historic site'.  Project: Services / Solution: InterContinental Hanoi Westlake launch Advertising / Localized, targeted advertising strategy for an international hotel chain launching in Vietnam
RICE-COOKER 16+ million motorbikes on the road, but almost no helmets worn. ‘It's a rice-cooker’ and ‘it messes up my hairdo’ are among popular beliefs. AIPF had a big problem yet a small budget; so they asked Leonito + GREY for an idea to maximize impact. How to create an impact with a little money? We created a campaign appealing to the #1 priority among Vietnamese: ‘I love my family, I wear a Helmet’. To bring this to life with limited budget, we sold the idea on behalf of our client to partner-sponsors. From a free motorbike to the largest mall in Hanoi providing their main atrium on the busiest shopping day of the year, Leonito delivered more than we bargained for. Global Road Safety Week Activations PR, Events, Activations / Making a big impact with a small budget by using sponsorship negotiation Project: Services / Solution:
Getting close to your customer is trendy, and trendy customers are the secret ingredient. Annam knew it had the recipe for an emerging middle class with their Annam Gourmet Shops. But how to convince a population that doesn't know a box of water crackers from a tin of bonbons? GREY Vietnam devised a launch event and Leonito brought the celebrities. Our strategic idea, "influencer immersion event" brought influencers and celebrities together, creating a powerful media draw. FRESH  PRESS Project: Services / Solution: Launching of Flagship Store PR / Leveraging our celebrity database to endorse premium brands and drive publicity
IMPERIAL CHOICE How to communicate above the clutter in one of the most crowded categories in Vietnam? Especially when every milk product claims it has the best nutritional ingredients. We looked  back  in time for the answer. We launched Arla using a unique category-escaping tactic: ‘If its good for the famous child-king, then it must be good for my baby’. This link has positioned Milex better than competitors, by leveraging pre-existing consumer understandings of what is premiumness. Launching of Milex brand powdered milk with GREY PR, Events / Connecting Vietnamese concept of premiumness to elevate quality perception of consumer products Project: Services / Solution:
When we cannot mention a product by name, its hard to market it. Our client BAT asked us to get  some serious buzz going on the launch of Dunhill Top-Leaf. Our strategy was to create a consumer engagement experiences worthy of discussion for months after it happened. These people are experiencing a brand through the senses. Not a single logo is in sight, but other brand characteristics are present, like taste, sound, colour, and shape; all brand values and brand personality. Experiential events Launching of Top Leaf product with GREY PR, Events / Leveraging our database of segmented influencer Vietnamese – “Cosmocrats” Project: Services / Solution:
Reaching consumers in Vietnam is about understanding an environment influenced by China, India, France, Buddhism, Confucianism, and the United States. Diageo needed a tactic to move Irish Cream Liquor amongst consumers unfamiliar with the brand. Vietnamese 25-year-olds enjoy a strategic marketing tactic: a Baileys Home Party. Taking influencer-consumer marketing through the front door, where Vietnamese share their favorite occasions, paid off to the tune of a 50% increase in sales. Hitting home Baileys Occasions Campaign with GREY Design, BTL, Events / Reaching influencer consumers via intimate, home activation events Project: Services / Solution:
MUSIC TO MY EARS 76% of Vietnam's nearly 90 Million people are rural poor. TNS research has dubbed this group ‘the future mass engine of growth’. Public health workers care about keeping this large, vulnerable population healthy. How do you reach a deeply traditional audience with behavior change messages? We tapped into a traditional Vietnamese song that all mothers sing to their children, the song adapted to our driving idea: ‘five clean fingers for a healthy child’. Now, when moms and kids sing the song, they are reminded to wash their hands with soap. National Handwashing with Soap Campaign with GREY Brand, Design, BTL, Events / Using folklore to deliver key messages deep into hamlets Project: Services / Solution:
Vietnamese love football, but they are in the habit of watching at home or a local beer garden. ESPN StarSports asked us to invite 500 people and make them feel 'it's like being there', while the invitees engaged with the sponsor, ESPN StarSports and co-sponsors Tiger Beer and Nokia. This is the sight of raving fans. We transformed an exhibition hall into a total brand experience. 4,000 fans showed up – the largest turn-out of any in the region to date. MEGA EVENT ESPN StarSports GrandStand Event with G2 Mega-event / Immersive, mega-event production for global television sports network and international partner brands Project: Services / Solution:
HAVE SHOES Bucking the adage 'the cobblers children have no shoes‘, when Leonito became a partner to GREY, we decided the launching of GREY in Vietnam should prove to the world the stuff two partners can can do, even at our own party. Leonito's first project for GREY was to launch GREY itself in Vietnam. We created a gala event at the Reunification Palace in Ho Chi Minh city and ran a synchronized PR campaign announcing Grey has arrived in Vietnam. Grey CEO James Heekin left feeling confident that GREY would grow fast in Vietnam. He was right. GREY Vietnam launch & conference PR, Event / Major corporate event concept, production, and publicity Project: Services / Solution:
[object Object],[object Object],[object Object],[object Object],GREY Vietnam 2008 PR PR / Major corporate PR Project: Services / Solution:
BRIGHTER FUTURE Rural Vietnamese women did not feel their neighborhood health stations were ‘close to home’; because regional hospitals felt more hospitable. Leonito helped develop the strategy with GREY that resulted in 'tinh chi em', which means 'sisterhood', a branded social franchise for women's reproductive health. Integrating with the new, inviting branded experience in the clinics; we brought the brand to the target audience via a road show. The message: The neighborhood clinic has changed: now its about intimacy, holding hands; its about 'tinh chi em'. Raising Quality and Use of Commune Health Stations Branding, Design, BTL, Events / Grass-roots marketing in rural areas, introducing a brand to the people Project: Services / Solution:
Word of mouth in action Emerging middle class youth in Vietnam can't get enough of the cinema. Megastar cinemas bet on the trend and has opened luxury cinemas across Vietnam. The venture is paying off. Megastar asked GREY to devise an activation to boost viewership of movies after opening nights. Leonito executed the strategy, bringing in  talent, film crews, and glitz, to pull people aside as they exit a film and ask them their impressions—all on live television. Project: Services / Solution: Megastar Theatres Activation BTL, Activation, Direct Marketing / activation marketing within a major cinema chain
People used to say ‘there is no real estate market in Vietnam’. The field was not level, nobody knew what's being sold, where, and for how much. Korean-American entre-preneur Paul Song set out to change that with a real estate portal promising to create a real estate information centre and marketplace in Vietnam. US Ambassador Mike Michalak speaks at MetVuong.com media briefing, organized by Leonito. Key messages and a compelling media kit led to immediate media results. NO MARKET MARKETING Publicity for Interactive Service PR, Media Briefing, Press Bureau / Media briefings for global business persons and political figures Project: Services / Solution:
I DID IT,  SO CAN YOU US$6 Billion annually pours in from families abroad to their families in Vietnam.  The tradition is to put it under the mattress. Overseas Vietnamese, or "Viet Kieu" (VK) formed a club to encourage people to invest their money in business instead—for Vietnam’s long-term economic benefit. Our campaign for the Overseas Vietnamese Business Club was based on the power of influencer audiences to spur the curious to action. Successful VK businessmen reached out to would-be VK investors to change people’s habits and to promote commerce. OV Club Investor PR Strategic Consulting / Leveraging Key Opinion Leaders for business club to draw investor interest and trust Project: Services / Solution:
Sowing seeds The World Bank's National Hand-washing with Soap campaign seeks to deliver public health behavior change communications deep into rural areas. But, how to reach a population that is not easily accessible, yet represents the largest, most vulnerable group in this time of rapid development? Leonito devised a below-the-line road show campaign that delivered GREY ATL mater-ials directly to the rural areas, like this rice farmer who is being invited to a music  and theatre show. Our traveling shows draw thousands who learn the personal benefits of handwashing with soap. National Handwashing with Soap Campaign Brand, Design, BTL, Events / Bringing Above the Line materials into the rice paddy Project: Services / Solution:
LUSCIOUS  LIMELIGHT We know how to package a pitch to maximize publicity presence. A new restaurant in a new venue needed a fresh way to launch itself and drive traffic. We proposed strategically crafted pitch angles to get attention in Hanoi's rapidly-expanding premium leisure entertainment category. We presented nineteen11 as a new standard in entertainment,  taking the venue beyond the typical food and drink focus. Nothing short of 'wow', describes the media results for the launch; we clipped many dramatic multi-page spreads for our client, VTI. nineteen11 Restaurant at Hanoi Opera House Publicity / Developing pitch angles that attract attention and position brands Project: Services / Solution:
Project: Services / Solution: P&D Gender Equality – Domestic Violence Campaign Public / Private Partnership & Capacity Building Social Marketing campaigns can have fifteen or more stakeholders, including client, partners, donors, national and local government, as well as consultants. How to focus on the target audience with so many agendas to manage? Peace & Development (Paz y Desarrollo) had many partners with disparate objectives on a sensitive issue: Domestic Violence. They needed Leonito’s help to get the all partners to support their campaign. We facilitated the workshop resulting in Communications Objectives having the insights, full support and agreement of every stakeholder. Meeting of minds
Propagandists The Ministry of Culture and Information is a Vietnam government agency through which all public communications must be approved. They called upon experts at Leonito to help build internal professional capacity. As a result of our training, we can say we have changed the landscape of public information in Vietnam. We utilized our relationship with the Vietnamese Press Bureau to organize a training workshop for the media. We prepared content & materials and invited international media experts.  Ministry of Culture & Information Capacity Building Events / Training the Government's PR team Project: Services / Solution:
The spin doctor’s doctor Governing all the press in Vietnam, is the Vietnamese Press Bureau. This agency is the governing body of all publications and all reporters, and give all the topics of what to write and what not to write, each month they have a national media agenda which reporters must follow.  Before our training, reporters wrote reactively. Training the Media on writing positively and inserting in key messages rather than just reporting on negative things when there is a pandemic or a crisis. Our workshops helped them to organize their own on-going media training programs.  Project: Services / Solution: Government Press Bureau training Strategic Consulting / Capacity building within the government to raise the quality of PR in Vietnam
REALITY ESTATE Real estate is white-hot in Vietnam. Speculators are driving up prices and construction is booming. This generates a lot of news; so how did Metvuong.com Magazine overcome noise in market place when it was time to launch? The press conference is yesterday’s tactic. Our approach is different. We personally invite reporters to intimate events at premium venues and there we deliver key messages in a conversational, engaging manner. The results speak for themselves. Met Vuong Magazine Launch Publicity Publicity for Magazine / PR, Media Briefing, Press Bureau / Media relations in the real estate sector Project: Services / Solution:
Team Structure
Organization Chart Account Management Public Affairs/Community Affairs Media Relations & Information Services Executive Office & Administration Grey group Vietnam - Public Relations Team Creative-Editorial & Production Services
Organization Chart  Director Media Relations Public and  Community Affairs Editorial Intelligence  and Research Account Management Government Relations Social Marketing
Team: Aaron Everhart   Account Director ,[object Object],[object Object],[object Object],[object Object],[object Object]
Team – Aaron Everhart (continued) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Team: Le Phan Vu   PR Director
Team – Le Phan Vu (continued) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Thank you Aaron Everhart [email_address] +84 907 144 561

Mais conteúdo relacionado

Mais procurados

Cadbury campaign pitch presentation
Cadbury campaign pitch presentationCadbury campaign pitch presentation
Cadbury campaign pitch presentationBrent Liu
 
Owl city sg catalog final
Owl city sg catalog finalOwl city sg catalog final
Owl city sg catalog finalMiri Yeo
 
Digital Marketing & Employment Branding Services | Social Capital Agency
Digital Marketing & Employment Branding Services | Social Capital AgencyDigital Marketing & Employment Branding Services | Social Capital Agency
Digital Marketing & Employment Branding Services | Social Capital AgencyEric Sutfin
 
Global Media Alliance Company Profile 2018
Global Media Alliance Company Profile 2018Global Media Alliance Company Profile 2018
Global Media Alliance Company Profile 2018Global Media Alliance
 
campaign pitch presentation - Hudson Coffee
campaign pitch presentation - Hudson Coffeecampaign pitch presentation - Hudson Coffee
campaign pitch presentation - Hudson CoffeeBETINALIU
 
Junior Senior Ppt Good To Know General2009
Junior Senior Ppt Good To Know General2009Junior Senior Ppt Good To Know General2009
Junior Senior Ppt Good To Know General2009guest27165
 
Jasmine sandler media and agent cy small business services deck - 2019
Jasmine sandler media and agent cy small business services deck - 2019Jasmine sandler media and agent cy small business services deck - 2019
Jasmine sandler media and agent cy small business services deck - 2019Jasmine Sandler
 
Arte booklet v1_ff_1702
Arte booklet v1_ff_1702Arte booklet v1_ff_1702
Arte booklet v1_ff_1702Wayne Heywood
 
Mpc brand activation
Mpc brand activationMpc brand activation
Mpc brand activationAndrei Barbu
 
Colling Media - Advanced Advertising Solutions
Colling Media - Advanced Advertising SolutionsColling Media - Advanced Advertising Solutions
Colling Media - Advanced Advertising Solutionscollingmedia
 
HiveMind Studios Overview Presentation
HiveMind Studios Overview PresentationHiveMind Studios Overview Presentation
HiveMind Studios Overview PresentationTom Lauck
 

Mais procurados (19)

Cadbury campaign pitch presentation
Cadbury campaign pitch presentationCadbury campaign pitch presentation
Cadbury campaign pitch presentation
 
Owl city sg catalog final
Owl city sg catalog finalOwl city sg catalog final
Owl city sg catalog final
 
Digital Marketing & Employment Branding Services | Social Capital Agency
Digital Marketing & Employment Branding Services | Social Capital AgencyDigital Marketing & Employment Branding Services | Social Capital Agency
Digital Marketing & Employment Branding Services | Social Capital Agency
 
Global Media Alliance Company Profile 2018
Global Media Alliance Company Profile 2018Global Media Alliance Company Profile 2018
Global Media Alliance Company Profile 2018
 
8077-ADS-Brochure2015
8077-ADS-Brochure20158077-ADS-Brochure2015
8077-ADS-Brochure2015
 
campaign pitch presentation - Hudson Coffee
campaign pitch presentation - Hudson Coffeecampaign pitch presentation - Hudson Coffee
campaign pitch presentation - Hudson Coffee
 
Junior Senior Ppt Good To Know General2009
Junior Senior Ppt Good To Know General2009Junior Senior Ppt Good To Know General2009
Junior Senior Ppt Good To Know General2009
 
Prolifik Vision Deck
Prolifik Vision DeckProlifik Vision Deck
Prolifik Vision Deck
 
The Juice Agency
The Juice AgencyThe Juice Agency
The Juice Agency
 
Jasmine sandler media and agent cy small business services deck - 2019
Jasmine sandler media and agent cy small business services deck - 2019Jasmine sandler media and agent cy small business services deck - 2019
Jasmine sandler media and agent cy small business services deck - 2019
 
Arte booklet v1_ff_1702
Arte booklet v1_ff_1702Arte booklet v1_ff_1702
Arte booklet v1_ff_1702
 
Mpc brand activation
Mpc brand activationMpc brand activation
Mpc brand activation
 
Colling Media - Advanced Advertising Solutions
Colling Media - Advanced Advertising SolutionsColling Media - Advanced Advertising Solutions
Colling Media - Advanced Advertising Solutions
 
Future-Proofing your Brand
Future-Proofing your BrandFuture-Proofing your Brand
Future-Proofing your Brand
 
Working in PR & Corporate Communications
Working in PR & Corporate CommunicationsWorking in PR & Corporate Communications
Working in PR & Corporate Communications
 
HiveMind Studios Overview Presentation
HiveMind Studios Overview PresentationHiveMind Studios Overview Presentation
HiveMind Studios Overview Presentation
 
Advertising agency profile
Advertising agency profileAdvertising agency profile
Advertising agency profile
 
IVML Credentials
IVML CredentialsIVML Credentials
IVML Credentials
 
Sheer media company profile
Sheer media company profileSheer media company profile
Sheer media company profile
 

Destaque

twentythree - agency credentials
twentythree - agency credentialstwentythree - agency credentials
twentythree - agency credentialstwentythree
 
Bj aims media .credentials outdoor new
Bj aims media .credentials outdoor newBj aims media .credentials outdoor new
Bj aims media .credentials outdoor newBJAIMSMEDIA
 
BBDO archives
BBDO archivesBBDO archives
BBDO archivescynmey
 
Right Direction Portfolio 2016
Right Direction Portfolio 2016 Right Direction Portfolio 2016
Right Direction Portfolio 2016 My Soul Online
 
Maxus credentials
Maxus credentialsMaxus credentials
Maxus credentialsemora72
 
Maxus Global Credential - A relationship Media Agency
Maxus Global Credential - A relationship Media AgencyMaxus Global Credential - A relationship Media Agency
Maxus Global Credential - A relationship Media Agencythrillerking
 
Agency credentials 110810
Agency credentials 110810Agency credentials 110810
Agency credentials 110810syldia
 
Credentials Presentation
Credentials PresentationCredentials Presentation
Credentials PresentationFern Grant
 
Company Credentials
Company CredentialsCompany Credentials
Company Credentialsmudraksh
 
TEN Creative Design Agency Creds
TEN Creative Design Agency CredsTEN Creative Design Agency Creds
TEN Creative Design Agency CredsTEN Creative
 
The Art of Talking Happy
The Art of Talking Happy The Art of Talking Happy
The Art of Talking Happy Kayako
 
12 things Disney and Pixar teach us about customer support.
12 things Disney and Pixar teach us about customer support.12 things Disney and Pixar teach us about customer support.
12 things Disney and Pixar teach us about customer support.Freshdesk Inc.
 
Adidas brand case study
Adidas   brand case studyAdidas   brand case study
Adidas brand case studytomjohnson15
 
Privacy is an Illusion and you’re all losers! - Cryptocow - Infosecurity 2013
Privacy is an Illusion and you’re all losers! - Cryptocow - Infosecurity 2013Privacy is an Illusion and you’re all losers! - Cryptocow - Infosecurity 2013
Privacy is an Illusion and you’re all losers! - Cryptocow - Infosecurity 2013Cain Ransbottyn
 
Microsoft to Acquire LinkedIn: Overview for Investors
Microsoft to Acquire LinkedIn: Overview for InvestorsMicrosoft to Acquire LinkedIn: Overview for Investors
Microsoft to Acquire LinkedIn: Overview for InvestorsMicrosoft
 
10 Ways Your Boss Kills Employee Motivation
10 Ways Your Boss Kills Employee Motivation10 Ways Your Boss Kills Employee Motivation
10 Ways Your Boss Kills Employee MotivationOfficevibe
 

Destaque (18)

twentythree - agency credentials
twentythree - agency credentialstwentythree - agency credentials
twentythree - agency credentials
 
Look Agency credentials
Look Agency credentialsLook Agency credentials
Look Agency credentials
 
Bj aims media .credentials outdoor new
Bj aims media .credentials outdoor newBj aims media .credentials outdoor new
Bj aims media .credentials outdoor new
 
BBDO archives
BBDO archivesBBDO archives
BBDO archives
 
Right Direction Portfolio 2016
Right Direction Portfolio 2016 Right Direction Portfolio 2016
Right Direction Portfolio 2016
 
Maxus credentials
Maxus credentialsMaxus credentials
Maxus credentials
 
Maxus Global Credential - A relationship Media Agency
Maxus Global Credential - A relationship Media AgencyMaxus Global Credential - A relationship Media Agency
Maxus Global Credential - A relationship Media Agency
 
Agency credentials 110810
Agency credentials 110810Agency credentials 110810
Agency credentials 110810
 
Credentials Presentation
Credentials PresentationCredentials Presentation
Credentials Presentation
 
Company Credentials
Company CredentialsCompany Credentials
Company Credentials
 
Grape Agency Credentials
Grape Agency CredentialsGrape Agency Credentials
Grape Agency Credentials
 
TEN Creative Design Agency Creds
TEN Creative Design Agency CredsTEN Creative Design Agency Creds
TEN Creative Design Agency Creds
 
The Art of Talking Happy
The Art of Talking Happy The Art of Talking Happy
The Art of Talking Happy
 
12 things Disney and Pixar teach us about customer support.
12 things Disney and Pixar teach us about customer support.12 things Disney and Pixar teach us about customer support.
12 things Disney and Pixar teach us about customer support.
 
Adidas brand case study
Adidas   brand case studyAdidas   brand case study
Adidas brand case study
 
Privacy is an Illusion and you’re all losers! - Cryptocow - Infosecurity 2013
Privacy is an Illusion and you’re all losers! - Cryptocow - Infosecurity 2013Privacy is an Illusion and you’re all losers! - Cryptocow - Infosecurity 2013
Privacy is an Illusion and you’re all losers! - Cryptocow - Infosecurity 2013
 
Microsoft to Acquire LinkedIn: Overview for Investors
Microsoft to Acquire LinkedIn: Overview for InvestorsMicrosoft to Acquire LinkedIn: Overview for Investors
Microsoft to Acquire LinkedIn: Overview for Investors
 
10 Ways Your Boss Kills Employee Motivation
10 Ways Your Boss Kills Employee Motivation10 Ways Your Boss Kills Employee Motivation
10 Ways Your Boss Kills Employee Motivation
 

Semelhante a Leonito Credential Final

New Politics Communication Agency
New Politics Communication AgencyNew Politics Communication Agency
New Politics Communication AgencyGimi Fjolla
 
KONCEPT COMPANY PROFILE
KONCEPT COMPANY PROFILEKONCEPT COMPANY PROFILE
KONCEPT COMPANY PROFILEEdmund Kiyanga
 
e-commerce PR website
e-commerce PR websitee-commerce PR website
e-commerce PR websiteAbeera Naeem
 
PR Media and Government Affairs liasioning Proposal
PR Media and Government Affairs liasioning ProposalPR Media and Government Affairs liasioning Proposal
PR Media and Government Affairs liasioning ProposalPRSInternational1
 
Activate company profile 2016
Activate company profile 2016Activate company profile 2016
Activate company profile 2016Anton Bakerjian
 
IB Credentials and Capabilities
IB Credentials and CapabilitiesIB Credentials and Capabilities
IB Credentials and CapabilitiesJack Glasure
 
Simple and clear presentation about Digital Boutique agency and our services
Simple and clear presentation about Digital Boutique agency and our servicesSimple and clear presentation about Digital Boutique agency and our services
Simple and clear presentation about Digital Boutique agency and our servicesEkaterina Gould
 
Cole Collective, Ghana, Company Profile
Cole Collective, Ghana, Company ProfileCole Collective, Ghana, Company Profile
Cole Collective, Ghana, Company ProfileDavid Coleman
 
MSL Hong Kong Credentials
MSL Hong Kong CredentialsMSL Hong Kong Credentials
MSL Hong Kong CredentialsMSL
 
SMC Introduction Presentation
SMC Introduction PresentationSMC Introduction Presentation
SMC Introduction PresentationAndyMeier
 
SMC Introduction Presentation
SMC Introduction PresentationSMC Introduction Presentation
SMC Introduction PresentationJeanette Harris
 
Strike Media Profile
Strike Media Profile Strike Media Profile
Strike Media Profile Strike Media
 
ADVERTISING management
ADVERTISING management ADVERTISING management
ADVERTISING management Vansh157601
 
Lugano consult limited
Lugano consult limited   Lugano consult limited
Lugano consult limited Imani Lwinga
 

Semelhante a Leonito Credential Final (20)

redline profile new
redline profile newredline profile new
redline profile new
 
New Politics Communication Agency
New Politics Communication AgencyNew Politics Communication Agency
New Politics Communication Agency
 
KONCEPT COMPANY PROFILE
KONCEPT COMPANY PROFILEKONCEPT COMPANY PROFILE
KONCEPT COMPANY PROFILE
 
e-commerce PR website
e-commerce PR websitee-commerce PR website
e-commerce PR website
 
PR Media and Government Affairs liasioning Proposal
PR Media and Government Affairs liasioning ProposalPR Media and Government Affairs liasioning Proposal
PR Media and Government Affairs liasioning Proposal
 
Activate company profile 2016
Activate company profile 2016Activate company profile 2016
Activate company profile 2016
 
FPC - Credentials
FPC - CredentialsFPC - Credentials
FPC - Credentials
 
Blue earth media
Blue earth mediaBlue earth media
Blue earth media
 
Corporate Profile - Absolute Communications Group
Corporate Profile - Absolute Communications GroupCorporate Profile - Absolute Communications Group
Corporate Profile - Absolute Communications Group
 
IB Credentials and Capabilities
IB Credentials and CapabilitiesIB Credentials and Capabilities
IB Credentials and Capabilities
 
Simple and clear presentation about Digital Boutique agency and our services
Simple and clear presentation about Digital Boutique agency and our servicesSimple and clear presentation about Digital Boutique agency and our services
Simple and clear presentation about Digital Boutique agency and our services
 
My GROUP profile
My GROUP profile My GROUP profile
My GROUP profile
 
Cole Collective, Ghana, Company Profile
Cole Collective, Ghana, Company ProfileCole Collective, Ghana, Company Profile
Cole Collective, Ghana, Company Profile
 
Verve marketing profile
Verve marketing profileVerve marketing profile
Verve marketing profile
 
MSL Hong Kong Credentials
MSL Hong Kong CredentialsMSL Hong Kong Credentials
MSL Hong Kong Credentials
 
SMC Introduction Presentation
SMC Introduction PresentationSMC Introduction Presentation
SMC Introduction Presentation
 
SMC Introduction Presentation
SMC Introduction PresentationSMC Introduction Presentation
SMC Introduction Presentation
 
Strike Media Profile
Strike Media Profile Strike Media Profile
Strike Media Profile
 
ADVERTISING management
ADVERTISING management ADVERTISING management
ADVERTISING management
 
Lugano consult limited
Lugano consult limited   Lugano consult limited
Lugano consult limited
 

Último

MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 

Último (20)

MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 

Leonito Credential Final

  • 1.
  • 2.
  • 3.
  • 4. Mission For organizations that are ready to leverage creative communications tactics that result in positive change, we develop and implement memorable brand experiences strategically crafted for Vietnam’s unique ethnic, rural, and urban populations. Our clients quickly become the top-of-mind brand leaders in their markets.
  • 5. Values Teamwork Creativity Strategic Performance
  • 6. Definitions branding advertising activation PR being unique telling about yourself bringing it to life getting talked about
  • 7. Services Branding Who you are Advertising Introduce yourself Activation Shake hands Public Relations Let me introduce… IDENTIFICATION AWARENESS ENGAGEMENT DISCUSSION Research & Analysis Strategy & Programming Communication Direction Creative Development Project Management & Implementation Brand Identity (Logo, Name) Brand Essence & Guidelines Design & Copywriting Stationery Systems & Templates Environmental, 2D, 3D, Architectural Television Commercial Radio Spot Indoor Outdoor Ambient Interactive / Web Promotions Sampling Events Exhibitions Fairs Edu-tainment Road Shows Activations Media Relations Advertorials KOL Engagement & Endorsement Government Relations Workshop Public & Private Partners Program/Approach Celebrities Immersion Corporate PR Situation-Crisis Management
  • 8.
  • 9. Branding Corporate Identity Name & Logo for Social Marketing Campaign
  • 10. Advertising Full-page in Vietnam News national newspaper Ambient advertising for Arla/Milex Event Develop concept for TVC for Arla/Milex Foods Ambient for Handwashing with Soap for WB & MOH
  • 11.
  • 12.
  • 13.
  • 14. REMBER THIS? Anybody can hire a band and a ballroom and call it an event. In the end, people are entertained, but tomorrow the ‘song and dance’ is as far from their memory as your message…and your money is down the drain. What makes an event a brand experience? Superior events are remembered; they mark a point in history. We are experts in creating experiences to surround & immerse audiences to communicate key brand benefits in a lasting way.
  • 15. For many companies, Executive Visibility often is an ad-hoc tactic – with the CEO's calendar, not whether the company has real news, the determining factor. If CEOs or other senior executives don't position themselves and their companies in the press, their competitors will do it for them. Being pro-active here is extremely important because in the wake of numerous corporate financial scandals, the media, customers and investors are very skeptical. Star power Did you ever meet a true leader that hides? Not ever. Leaders are 'out there' - in the light, with strong voices and clear messages. This is powerful. Your PR agency should be your leadership power-tool. The agency is a networking expert and is the connector that will get you out into the light. We analyze perceptions and create strategic executive eminence tactics that keep you and hence your organization in the leadership position in stakeholders’ minds.
  • 16. Time and again, market research proves that facts, figures, and statistics are most interesting to organizations and their accountants. A better approach for consumers and external stakeholders is to create moving, emotional branding and messaging approaches. We all know the power of film to convey the most emotional, tender moments. Video news releases (VNR) are an advertorial PR tactic that transform the printed word into the language of moving pictures for use on television or for display in public areas. Moving multimedia
  • 17. Reaching them right where they are What is an advertorial anyway? The term ‘advertorial’ is a portmanteau of ‘advertisement’ and ‘editorial.’ We strategically design advertorials to be fitting with publication’s voice and design style. The difference between regular editorials and advertorials, is that clients have content approval of advertorials, a luxury not often provided with regular editorials. Advertorials are an effective way to deliver a controlled editorial message via strategic fusion of advertising and public relations practices. It ensures depth of message delivery and also precise-placement editorial coverage.
  • 18. We came, we saw Rush through a site in a group, listen to a speech, take a gift bag, and get back on the bus! This is your average PR company's idea of a media tour. More than just a tour, our Media Engagements create lasting impressions that your media guests will love to write up. Our media tours start long before the tour with strategy and programming: what are your specific goals for the media tour? What strengths and what weaknesses will you let the media observe? How will they get hands-on experience during their visit? How about letting them try an activity to experience your organization?
  • 19. Push-button PR PR campaigns can help control editorial content by issuing well-written press releases and including press-kit materials, making reporters and editors jobs easier, so they have every reason to publish. But for us, that is simply cost-of-entry, we believe in adding more value. Crafting the best editorial starts with analyzing target media readership. A direct, emotional appeal is the foundation of fresh pitch-angles that compel readers to absorb the content to the end. Its why we often get nearly 100% placement in our target media.
  • 21. B2B in VN Every day, multinational’s must work through cultural under-standing issues. Being clear and simple is a key selling feature of companies doing business in Vietnam. A Danish maker of ready-made garments for global brands needed to show that it can deliver on promise. We modified their name, and created an identity system to convey peace of mind. Brand Identity Branding / Brand development for multinational companies in Vietnam who are marketing to Europe Project: Services / Solution:
  • 22. To improve the quality and access of women's repro-ductive health, MSI introduced a branded franchise health clinic. They needed to take a UK-developed clinic brand and make it relevant to Vietnamese urban women. Freshness invites a visit. Along with a complete branded environment concept, print system, and publicity campaign, Leonito also produced all materials and installed a complete franchise package in 36 clinics across Vietnam in 4 weeks. Fresh and inviting BlueStar Franchise Expansion in Vietnam for GREY Localization, Environmental, Design, Print, BTL, Events, PR / Marketing to urban women in Vietnam Project: Services / Solution:
  • 23. Our client approached us with a market gap, and through collaboration and partnership, we created a new F&B entertainment concept and strong brand based on target consumer insights. The resulting wine bar name and brand introduced approachable wine consumption to an eager market. After only two months of operation, Daluva entered among the top bars according to New Hanoian, and exceeded revenue targets in the first weeks of operation. ‘Chuc su khoe’, to your health! Blanc slate Daluva Corporate Identity and Brand Extension Corporate Identity, Retail Environment / Creating a new brand by partnering with our client who recognized a market gap but didn’t know where to start Project: Services / Solution:
  • 24. Bad boys going good Save the Children had a project promoting adolescent sexual health. In an indirect approach to improve the health of youth, we helped develop a campaign to teach young men important life skills with embedded messages about HIV prevention and respect of young women’s choices. The result: "Project NAM - I am a Man" We implied the client’s public health messages within a logo: two characters sharing in their reach for the stars, a "I am who I am, so share it with me" context that boys will readily accept. Project: Services / Solution: Save the Children USA Social Marketing Project Brand Designing a brand that targets marginalized youth
  • 25. PASS THE CHILI SAUCE Aesthetic sensibility is subjective already. When we audited VSO's print and stationery collaterals, we believed their design needed spicing up to appeal to the Vietnamese. We advised VSO to add a distinguishing graphic element to an otherwise rather blasé brand. Our insights indicate Vietnamese are attracted to colourful design solutions. Without significantly changing the identity, we developed the "VSO Vietnam colour block" graphic system. VSO Letterhead & IEC materials Branding, Design / Branding consultation for localization Project: Services / Solution:
  • 26. Project: Services / Solution: Know One Teach One – K.O.T.O. graduation event design Design for a Social Marketing client servicing youth Whenever you have an event, how you project your brand image leaves the lasting impression. Long after the food, beverage, and entertainment are forgotten people should remember your differentiated message. For K.O.T.O.s 2008 gala charity and graduation event , in association with GREY, we developed a strategy for the creation of a show logo which was complimentary to the K.O.T.O brand values. What I remember is what matters
  • 27. Streetwise NGO Brochure and IEC materials Design / Design and copy that lifts NGO communications to a new level of quality Project: Services / Solution: In Southeast Asia, HIV prevention information often escapes migrant populations, such as truck drivers and sex workers. CSEARHAP, a Canadian NGO, asked us to develop a brochure for them. We took a look at so many blasé brochures, and created something that will truly travel. The attention getting brochure and narrative-style copy delivers a clear statement to program partners, governments, and other policy advocates at a global HIV/AIDS conference in Ho Chi Minh City.
  • 28. COFFEE TRAVEL This is multinational business at its best. An Italian coffee brand launches the classic Segafredo Zanetti café lifestyle retail outlets in Vietnam. The sell a unique blend of coffee originating from plantations in Brazil. Never mind one of Vietnam's largest exports is Arabica and Robusta coffee. So many espressos to sell, so little time; we helped get this new franchise off the ground faster in Vietnam by rapidly localizing their Italian brand, creating designs for menus, cups and other collaterals. Segafredo Zanetti Localization, Design / Localized print and copy for an International restaurant franchise brand Project: Services / Solution:
  • 29. GLOCAL GIRL Among the well-known, home-grown labels in Vietnam is Ipa-Nima, handbags with enough bling to carry them into more than a few overseas stores. But how to get even more orders from Barneys, Harrods, and Niman-Marcus? Write a story, then invite the jet set. Lawyer-turned-designer Christina Yu is the essence of Ipa-Nima, so we extended her personality and voice into the web. The resulting website now has the quality and celebrity designer feel that will carry Ipa-Nima global. For their annual party, we helped bring in the jet set. Ipa-Nima Vietnam Ltd. Interactive, Publicity Copy, Publicity / Database of segmented influencer Vietnamese – fashion and lifestyle ‘cosmocrats’ Project: Services / Solution:
  • 30. Europeans travel to Southeast Asia by the planeload. The European Commission would like them all to know that EC tax revenues are spent in the region on humanitarian aid initiatives such as those for disaster preparedness. Leonito devised an advertorial campaign, on behalf of Care, for the EC. Our strategic approach is an eye-catching photo with a headline that incites reading quick, to-the-point copy. VALUE FOR MONEY ECHO Advertorial PR, Design / Developing a strong design for major international in-flight magazines Project: Services / Solution:
  • 31. InterContinental has the perfect venue on Hanoi's tranquil West Lake, but entering the market 100 years later than the closest competitor required some help to get them onto luxury traveler's itineraries. Our campaign positioned InterContinental as both traditional and modern; as near as you need it to be, yet also as far away as you want it to be. We also challenged the comfortability of staying inside the competitor’s 'historic site'. Project: Services / Solution: InterContinental Hanoi Westlake launch Advertising / Localized, targeted advertising strategy for an international hotel chain launching in Vietnam
  • 32. RICE-COOKER 16+ million motorbikes on the road, but almost no helmets worn. ‘It's a rice-cooker’ and ‘it messes up my hairdo’ are among popular beliefs. AIPF had a big problem yet a small budget; so they asked Leonito + GREY for an idea to maximize impact. How to create an impact with a little money? We created a campaign appealing to the #1 priority among Vietnamese: ‘I love my family, I wear a Helmet’. To bring this to life with limited budget, we sold the idea on behalf of our client to partner-sponsors. From a free motorbike to the largest mall in Hanoi providing their main atrium on the busiest shopping day of the year, Leonito delivered more than we bargained for. Global Road Safety Week Activations PR, Events, Activations / Making a big impact with a small budget by using sponsorship negotiation Project: Services / Solution:
  • 33. Getting close to your customer is trendy, and trendy customers are the secret ingredient. Annam knew it had the recipe for an emerging middle class with their Annam Gourmet Shops. But how to convince a population that doesn't know a box of water crackers from a tin of bonbons? GREY Vietnam devised a launch event and Leonito brought the celebrities. Our strategic idea, "influencer immersion event" brought influencers and celebrities together, creating a powerful media draw. FRESH PRESS Project: Services / Solution: Launching of Flagship Store PR / Leveraging our celebrity database to endorse premium brands and drive publicity
  • 34. IMPERIAL CHOICE How to communicate above the clutter in one of the most crowded categories in Vietnam? Especially when every milk product claims it has the best nutritional ingredients. We looked back in time for the answer. We launched Arla using a unique category-escaping tactic: ‘If its good for the famous child-king, then it must be good for my baby’. This link has positioned Milex better than competitors, by leveraging pre-existing consumer understandings of what is premiumness. Launching of Milex brand powdered milk with GREY PR, Events / Connecting Vietnamese concept of premiumness to elevate quality perception of consumer products Project: Services / Solution:
  • 35. When we cannot mention a product by name, its hard to market it. Our client BAT asked us to get some serious buzz going on the launch of Dunhill Top-Leaf. Our strategy was to create a consumer engagement experiences worthy of discussion for months after it happened. These people are experiencing a brand through the senses. Not a single logo is in sight, but other brand characteristics are present, like taste, sound, colour, and shape; all brand values and brand personality. Experiential events Launching of Top Leaf product with GREY PR, Events / Leveraging our database of segmented influencer Vietnamese – “Cosmocrats” Project: Services / Solution:
  • 36. Reaching consumers in Vietnam is about understanding an environment influenced by China, India, France, Buddhism, Confucianism, and the United States. Diageo needed a tactic to move Irish Cream Liquor amongst consumers unfamiliar with the brand. Vietnamese 25-year-olds enjoy a strategic marketing tactic: a Baileys Home Party. Taking influencer-consumer marketing through the front door, where Vietnamese share their favorite occasions, paid off to the tune of a 50% increase in sales. Hitting home Baileys Occasions Campaign with GREY Design, BTL, Events / Reaching influencer consumers via intimate, home activation events Project: Services / Solution:
  • 37. MUSIC TO MY EARS 76% of Vietnam's nearly 90 Million people are rural poor. TNS research has dubbed this group ‘the future mass engine of growth’. Public health workers care about keeping this large, vulnerable population healthy. How do you reach a deeply traditional audience with behavior change messages? We tapped into a traditional Vietnamese song that all mothers sing to their children, the song adapted to our driving idea: ‘five clean fingers for a healthy child’. Now, when moms and kids sing the song, they are reminded to wash their hands with soap. National Handwashing with Soap Campaign with GREY Brand, Design, BTL, Events / Using folklore to deliver key messages deep into hamlets Project: Services / Solution:
  • 38. Vietnamese love football, but they are in the habit of watching at home or a local beer garden. ESPN StarSports asked us to invite 500 people and make them feel 'it's like being there', while the invitees engaged with the sponsor, ESPN StarSports and co-sponsors Tiger Beer and Nokia. This is the sight of raving fans. We transformed an exhibition hall into a total brand experience. 4,000 fans showed up – the largest turn-out of any in the region to date. MEGA EVENT ESPN StarSports GrandStand Event with G2 Mega-event / Immersive, mega-event production for global television sports network and international partner brands Project: Services / Solution:
  • 39. HAVE SHOES Bucking the adage 'the cobblers children have no shoes‘, when Leonito became a partner to GREY, we decided the launching of GREY in Vietnam should prove to the world the stuff two partners can can do, even at our own party. Leonito's first project for GREY was to launch GREY itself in Vietnam. We created a gala event at the Reunification Palace in Ho Chi Minh city and ran a synchronized PR campaign announcing Grey has arrived in Vietnam. Grey CEO James Heekin left feeling confident that GREY would grow fast in Vietnam. He was right. GREY Vietnam launch & conference PR, Event / Major corporate event concept, production, and publicity Project: Services / Solution:
  • 40.
  • 41. BRIGHTER FUTURE Rural Vietnamese women did not feel their neighborhood health stations were ‘close to home’; because regional hospitals felt more hospitable. Leonito helped develop the strategy with GREY that resulted in 'tinh chi em', which means 'sisterhood', a branded social franchise for women's reproductive health. Integrating with the new, inviting branded experience in the clinics; we brought the brand to the target audience via a road show. The message: The neighborhood clinic has changed: now its about intimacy, holding hands; its about 'tinh chi em'. Raising Quality and Use of Commune Health Stations Branding, Design, BTL, Events / Grass-roots marketing in rural areas, introducing a brand to the people Project: Services / Solution:
  • 42. Word of mouth in action Emerging middle class youth in Vietnam can't get enough of the cinema. Megastar cinemas bet on the trend and has opened luxury cinemas across Vietnam. The venture is paying off. Megastar asked GREY to devise an activation to boost viewership of movies after opening nights. Leonito executed the strategy, bringing in talent, film crews, and glitz, to pull people aside as they exit a film and ask them their impressions—all on live television. Project: Services / Solution: Megastar Theatres Activation BTL, Activation, Direct Marketing / activation marketing within a major cinema chain
  • 43. People used to say ‘there is no real estate market in Vietnam’. The field was not level, nobody knew what's being sold, where, and for how much. Korean-American entre-preneur Paul Song set out to change that with a real estate portal promising to create a real estate information centre and marketplace in Vietnam. US Ambassador Mike Michalak speaks at MetVuong.com media briefing, organized by Leonito. Key messages and a compelling media kit led to immediate media results. NO MARKET MARKETING Publicity for Interactive Service PR, Media Briefing, Press Bureau / Media briefings for global business persons and political figures Project: Services / Solution:
  • 44. I DID IT, SO CAN YOU US$6 Billion annually pours in from families abroad to their families in Vietnam. The tradition is to put it under the mattress. Overseas Vietnamese, or "Viet Kieu" (VK) formed a club to encourage people to invest their money in business instead—for Vietnam’s long-term economic benefit. Our campaign for the Overseas Vietnamese Business Club was based on the power of influencer audiences to spur the curious to action. Successful VK businessmen reached out to would-be VK investors to change people’s habits and to promote commerce. OV Club Investor PR Strategic Consulting / Leveraging Key Opinion Leaders for business club to draw investor interest and trust Project: Services / Solution:
  • 45. Sowing seeds The World Bank's National Hand-washing with Soap campaign seeks to deliver public health behavior change communications deep into rural areas. But, how to reach a population that is not easily accessible, yet represents the largest, most vulnerable group in this time of rapid development? Leonito devised a below-the-line road show campaign that delivered GREY ATL mater-ials directly to the rural areas, like this rice farmer who is being invited to a music and theatre show. Our traveling shows draw thousands who learn the personal benefits of handwashing with soap. National Handwashing with Soap Campaign Brand, Design, BTL, Events / Bringing Above the Line materials into the rice paddy Project: Services / Solution:
  • 46. LUSCIOUS LIMELIGHT We know how to package a pitch to maximize publicity presence. A new restaurant in a new venue needed a fresh way to launch itself and drive traffic. We proposed strategically crafted pitch angles to get attention in Hanoi's rapidly-expanding premium leisure entertainment category. We presented nineteen11 as a new standard in entertainment, taking the venue beyond the typical food and drink focus. Nothing short of 'wow', describes the media results for the launch; we clipped many dramatic multi-page spreads for our client, VTI. nineteen11 Restaurant at Hanoi Opera House Publicity / Developing pitch angles that attract attention and position brands Project: Services / Solution:
  • 47. Project: Services / Solution: P&D Gender Equality – Domestic Violence Campaign Public / Private Partnership & Capacity Building Social Marketing campaigns can have fifteen or more stakeholders, including client, partners, donors, national and local government, as well as consultants. How to focus on the target audience with so many agendas to manage? Peace & Development (Paz y Desarrollo) had many partners with disparate objectives on a sensitive issue: Domestic Violence. They needed Leonito’s help to get the all partners to support their campaign. We facilitated the workshop resulting in Communications Objectives having the insights, full support and agreement of every stakeholder. Meeting of minds
  • 48. Propagandists The Ministry of Culture and Information is a Vietnam government agency through which all public communications must be approved. They called upon experts at Leonito to help build internal professional capacity. As a result of our training, we can say we have changed the landscape of public information in Vietnam. We utilized our relationship with the Vietnamese Press Bureau to organize a training workshop for the media. We prepared content & materials and invited international media experts. Ministry of Culture & Information Capacity Building Events / Training the Government's PR team Project: Services / Solution:
  • 49. The spin doctor’s doctor Governing all the press in Vietnam, is the Vietnamese Press Bureau. This agency is the governing body of all publications and all reporters, and give all the topics of what to write and what not to write, each month they have a national media agenda which reporters must follow. Before our training, reporters wrote reactively. Training the Media on writing positively and inserting in key messages rather than just reporting on negative things when there is a pandemic or a crisis. Our workshops helped them to organize their own on-going media training programs. Project: Services / Solution: Government Press Bureau training Strategic Consulting / Capacity building within the government to raise the quality of PR in Vietnam
  • 50. REALITY ESTATE Real estate is white-hot in Vietnam. Speculators are driving up prices and construction is booming. This generates a lot of news; so how did Metvuong.com Magazine overcome noise in market place when it was time to launch? The press conference is yesterday’s tactic. Our approach is different. We personally invite reporters to intimate events at premium venues and there we deliver key messages in a conversational, engaging manner. The results speak for themselves. Met Vuong Magazine Launch Publicity Publicity for Magazine / PR, Media Briefing, Press Bureau / Media relations in the real estate sector Project: Services / Solution:
  • 52. Organization Chart Account Management Public Affairs/Community Affairs Media Relations & Information Services Executive Office & Administration Grey group Vietnam - Public Relations Team Creative-Editorial & Production Services
  • 53. Organization Chart Director Media Relations Public and Community Affairs Editorial Intelligence and Research Account Management Government Relations Social Marketing
  • 54.
  • 55.
  • 56.
  • 57.
  • 58.  
  • 59. Thank you Aaron Everhart [email_address] +84 907 144 561