6. Text message marketing starts with building a database into which your customers can opt to join.
7. For this, you will need to explore traditional forms of advertising, such as TV commercials, newspapers ads, or flyers and posters put up near your business location,
13. their mobile numbers are saved into a digital database of all the phone numbers of customers who have sent their permission to receive text alerts of sales, contests, discounts, and other marketing stunts you are holding for your business.
14. Your business has just gained touch point access with your target market.
15. Of course, the technology also allows for customers to opt out of the text message alerts by texting STOP and sending it to your short code.
17. The biggest advantage of mobile marketing is that it provides you personal and up-close access to customers who are willing to learn more about your product or service.
18. Texting is not always applicable for all, but it works well for all retail-based businesses, entertainment clubs, schools, clinics, mortgage banks, and even for real estate agencies.
19. Here are some of the ways text message marketing is used:
20. Grow sales. Texting has been seen to result in a 15% redemption rate, as compared to the 3% redemption rate of traditional advertising.
21. Your customers can opt in and choose to receive text messages regarding exclusive offers and promotions.
22. Mobile coupons are also quickly becoming preferred over paper coupons because it is more convenient for customers to receive a text coupon instead of going out to the store.
23. Provide updates. Time-sensitive information, such as when a car is now clean and ready for pick-up at the carwash company, can be automatically sent through texting.
24. Dentists and physicians can also send text messages to their patients to remind them of their appointments.
25. In school, the administration can also send reminders to parents and students of PTA meetings, end-of-the-year exams, and school opening and closing schedules.
26. Even banks can update their clients of changes in interest rates and policies through mobile marketing.
28. Texting a hungry worker thirty minutes right before lunch break is far more effective than making an advertisement that will appear on primetime television when the worker just had dinner and is now ready to go to bed.
29. It allows you to control when you want to get your message across to your customers, wherever your customers may be.