Monthly dose of digital creative ideas, inspiration, trends and works picked out by Leo Burnett Praha

1. DIGITAL FUEL #SEPTEMBER 2009

2. NEW WEBSITES

3. Monopoly City Streets http:// www.monopolycitystreets.com Google and Hasbro, the producer of popular desk game Monopoly, launched the biggest Monopoly ever – Monopoly City Streets. Unfortunately our Karolinsk á street is not available.

4. New Red Bull website http://www.redbull.com/ You will not find any product info, on homepage like at many other corporate sites but athletes profile, videos, photos and reports from the events – content that is fun and surfers will come back for it.

7. VIRALS

8. T-Mobile Dance Oprah Winfrey ’s show If you liked Cannes award winning T-Mobile Dance at Liverpool Station, watch this. The biggest flash mob dance ever – 21.000 dancers in Chicago downtown. More than 3.000.000 views online. http://www. viralblog . com / viral - commercials / ophrah - winfrey - flash - mob - dance /

12. MOBILE APP

15. AXE Day/Night MMS G reat way to use SMS & MMS to engage the target audience for the latest print ad for the new Axe Day & Axe Night products. The print ads are censored, with the strapline: “ One is suitable for general audiences. The other one is not. ” Readers are invited to see the censored parts by texting a number after 9pm, when they will then receive an MMS to complete the saucy print ad. http://www. digitalbuzzblog . com / axe - day - night - sms - mms - print -ad/

17. INSPIRATION

21. TRENDS

24. SOCIAL NETWORKS

29. Created by