More Related Content Similar to IT Go to market transformation - Playing a new ball game (20) More from Lemon Operations (7) IT Go to market transformation - Playing a new ball game1. Playing a
New Ball Game
IT Go-to-Market Transformation
Date : June 6th, 2012
Laurent.Glaenzer
@Lemon-Operations.com
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2. We recruit your partners
We manage them for you
or
We train you to do it
In 2012, the partners we have recruited
will bring €80M to our Clients
2
3. Start anywhere
Win everywhere
15 Client Executives across EMEA
+extended local resources
3
6. Transformation
approximate
$3 335K COST
to Business
K
K
K
K
K
$3 K
00
M
00
00
00
50
85
Servers
$1
$5
$7
$3
$3
$1
Operational
Staff
$798K Storage
Network
K
K
K
K
2K
K
$4 K
62
45
05
35
35
4
$7
$1
$1
$1
$1
$1
Power/
Traditional Server Cooling
Small Stand-Alone Data Center Space
Cloud Based Server Services
Budget Cloud Data Center
1 000 Servers
1 000 Servers within 100 000 servers Source Wikibon
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7. Transformation
Social
Networks
Email users
2007 2008 2009 2010 2011
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9. Transformation
Tablets
16 Billions Mobile Internet
Devices in 2013
SmartPhones
Laptop
Desktop
2007 2008 2009 2010 2011
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12. Transformation
Yesterday Tomorrow
Telecom Telecom Telecom Telecom
IT Vendors IT Vendors
Operators Vendors Operators Vendors
HW Phones Cabling Internet Devices & Applications
Software Lines Switches
Distributors Distri
Phones
Agencies Distri Distri
Resellers Resellers Phones
Agencies
Resellers Resellers
SI Purchase Telecom
Fonctional Users CXO/MD
DSI D Achats D Telecom
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15. Companies in France
1,6M Companies excl. Individual Cies
1 588 000 96 800
<10 employees 10-99 employees 100-249 employees
250-499 employees >1000 employees
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16. Distribution map
Existing
Channels
Corporate
120 000 Cies
System New
Integrators Large Channels
Software
Consulting
Integrators
Companies
1 800 000 Cies
Telecom
Services IT/Apps
Value
Consultants
Added Vertical Channel
Resellers (Consultants, subcon-
tractors, providers)
Technology Functional
Commercial
Application
Stores
IT Consumer Consumer
Specialist Electronic Goods
Stores Retailers Store
Consumer
Application
Stores
Consumer
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