Markma 10 questions

10 Questions for learning (Analyzing Business Markets: Chapter 7) Leeyhan Frank B. Dizon September 3, 2010

1. ______ decision-making process by which formal organizations establish the need to purchase products and services ,[object Object],[object Object],[object Object],[object Object],[object Object]

2. All are characteristics of Business Markets except ,[object Object],[object Object],[object Object],[object Object],[object Object]

Concept: Characterisitcs of Business Markets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

3. The three types of buying situations are: straight rebuy, modified rebuy and ________ ,[object Object],[object Object],[object Object],[object Object],[object Object]

Concept: ,[object Object],Straight Rebuy Modified Rebuy New Task

4. Which of the following is true? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Concept: ,[object Object],[object Object],[object Object]

5. __________________consist of schools, hospitals, nursing homes, prisons and other institutions that provide goods and services to people in their care. ,[object Object],[object Object],[object Object],[object Object],[object Object]

6. When Whirlpool acquired the services of IBM to facilitate faster and more efficient inventory management, it is an example of: ,[object Object],[object Object],[object Object],[object Object],[object Object]

Concept: ,[object Object],Turn-Key Solution Desired: Bids Solicited Prime Contractors Second-tier contractors System Subcomponent Assembled

7. The first stage in the buying process is usually called: ,[object Object],[object Object],[object Object],[object Object],[object Object]

Concept: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

8. Systems buying is defined as: ,[object Object],[object Object],[object Object],[object Object],[object Object]

9. If I buy dollars from BPI and have it transferred through Western Union to my family in the US, it is an example of: ,[object Object],[object Object],[object Object],[object Object],[object Object]

Concept: Forms of Electronic Marketplaces ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

10. Participants in the business buying process include: (1) initiators (2) users (3) influencers (4) deciders (5) approvers (6) buyers and (7)________ ? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Concept: The Buying Center Initiators Users Influencers Deciders Approvers Buyers Gatekeepers

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Markma 10 questions

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