Presentation I delivered at the BMA Carolinas luncheon on November 20th. Purpose was to highlight a range of LinkedIn products and solutions (mostly free) that B2B marketers should be using to engage their audience and drive success on LinkedIn.
3. The LinkedIn Network
Global Footprint
UK
259M+
Registered members as
of October 29,2013
38%
4M+ DACH
4M+
France
6M+
Spain
YOY
Member Growth
68%
Of LinkedIn members are
outside of the USA
30M+
NL
13M+
+
Students & Recent College
Graduates on LinkedIn
Italy
5M+
5M+
Canada
8M+
Europe
57M+
USA
84M+
EMEA
74M+
Brazil
15M+
S. Africa
2M+
APAC
46M+
UAE
1M+
India
21M+
SE Asia
8M+
Singapore
1M+
Australia
5M+
(Fastest growing demographic)
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5. What’s in it for you?
% of social media traffic
to corporate sites
Comparison of social
platforms for lead gen
LinkedIn
Facebook
Twitter
Other
Source: Investis Audience Insight Report, Q3’13
@leelasrin
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25. As with other social platforms, incorporate visuals to
drive engagement
98% higher comment rate
YouTube video links drive a 75% higher share rate
Images result in a
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25
26. Be the world’s most interesting company on LinkedIn
•
•
•
•
Be concise and snappy
Include a clear CTA
Consider thoughtful questions
Develop an ed cal; mix it up
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27. THE IDEAL
TEXT
PULSE (LINKEDIN TODAY)
GOOGLE ALERTS
PRODUCT LAUNCHES
INDUSTRY
PUBLICATIONS
INDIVIDUAL BLOG
THOUGHT LEADERS
PHOTO
POP CULTURE
INTERNAL COMMUNICATIONS
YOUTUBE
HIRING TEAM
HUMOR
@leelasrin
28. We all need a little humor. Even in a professional context.
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29. RESULTS
Sponsor the good/ important stuff
144 clicks 5,012 clicks
10x impressions
700 webinar attendees
Strong ROI
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30. now also part of the LinkedIn family
Rich | Viral | SEO
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31. A few “classic” paid solutions I’m not covering today
Premium
Display Ads
Sponsored
InMail
Self-Service
Ads
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