This part introduce the cultural aspect in presentation and how to reduce the cultural conflicts

3. CULTURAL ASPECTS
IN
INTERNATIONAL
PRESENTATION
Group member:
Le Hoang Nhan
Vo Ngoc Thanh Thao
Ha Quang Tan

4. CONTENT
• Importance of cultural aspects in
international presentation
• Basic elements in an international
presentation
• Recommendations for an successful
international presentation

5. THE IMPORTANCES OF
CULTURALASPECT IN
INTERNATIONAL
PRESENTATION

6. LANGUAGE
• The language in barrier role.
• The language in delivery
message.

7. CUSTOM
• Culture influences how people in different
countries prefer to receive information.
• Culture influences how people in different
countries prefer to receive information. How
interactive a presentation is, depends much on
the culture.
• How audiences respond to presentations varies
across cultures.

8. BASIC ELEMENTS IN
AN INTERNATIONAL PRESENTATION
Speaker
Message
AudienceSetting
Feedback

9. SPEAKER
• Verbal and non-verbal
language: slang,
metaphor, jargon,
terminology, body
language….
• Casual style
• Impersonal use

10. MESSAGE
• Different language
• Same word >< different
meaning
• Clarity

11. AUDIENCE
• Act differently:
o Show manner
o One to one basic
• View things differently

12. SETTING
• Seating arrangement:
Linear >< Semi – circular
• Show manner: VIP seat
• Visual aids

13. FEEDBACK
• Response:
o Japan: close eyes = concentration
o German + Austria: knocking on
the table = applause
• Ask question:
o Western: ask question
o Asia: silence

14. RECOMMENDATIONS
FOR AN SUCCESSFUL
INTERNATIONAL PRESENTATION

15. WHAT WORKS HERE DOESN’T
ALWAYS WORK
• Pay attention especially to how people in different
countries prefer to receive information;
• Be careful when selecting visuals. Colors carry different
suggestions and meanings in different cultures;
• Take extra care to fully understand the question.

16. CHOOSE YOUR
LANGUAGE CAREFULLY
• Remember too that many English words have different
meaning
• Protocol is extremely important

17. SLOW DOWN AND DON’T
CRACK WISE
• Adjust the pace of your delivery to reflect what the
audience is accustomed to.

18. WHAT TO EXPECT FROM
YOUR AUDIENCE
• Audiences around the world respond outwardly to
presentations in different ways.
• If you wave goodbye when you've finished your
presentation, you'll get a different response
depending on where you are.

19. BE PREPARED
• As part of your audience analysis, you'll need to
learn about your audience's culture.
• Question the meeting organizers. Question as well
anyone you know who may have addressed
similar audiences.
• Check out reference books, travel guides, and
Web sites that serve foreign travelers.
• Before you present, set aside time to meet with
local colleagues or acquaintances, perhaps over
dinner. Ask questions.