Award-winning direct mail for National MS Society. Beat long-standing control by 20%.

1. NMSS 605 E - September Acquisition
Ms Package
Page 1
PrePro – 06.22.05
MS
MS
MS
MS
MS
MS
K
MS
MS
Ms. Jane D. Sample
Epsilon
601 Edgewater Drive
Wakefield, MA 01880
12345678
MS
MS
MS
MS
MS
MS
WOE: 4" x 6" Window: W 4" H 1.375" Placement: Lft 1" Btm 1.125"
Print: PMS 200 @100%
Stock: 24# White Wove Special: Poly Window

2. NMSS 605 E - September Acquisition
Ms Package
Page 2
PrePro – 06.22.05
IRONIC, ISN’T IT?
A DISEASE THAT STRIKES
TWICE AS MANY WOMEN
AS MEN WOULD SHARE
THESE SAME
TWO LETTERS.

3. NMSS 605 E - September Acquisition
Ms Package
Page 3
PrePro – 06.22.05
Stock: 67# Vellum Bristol Special: Duplex, Card Drives Package, Barrel Fold
Print: Black @100, 70, 60 & 40%, PMS 200 @100% & 20% Perfs: Blind (not printing)
Form: 11" x 14" Folds To: 3.5625" x 5"
MS.
These are two letters that spell extra trouble for women.
MS (multiple sclerosis) is an oftentimes disabling
disease that strikes without warning — usually women.
And usually in the prime of life.
This is why we need you to read this note.
Every hour of every day,
someone is diagnosed
with MS...This is why
your gift matters.
Want to make a
difference right away?
Visit us at
www.mswomen.org
IRONIC, ISN’T IT?
A DISEASE THAT STRIKES
TWICE AS MANY WOMEN
AS MEN WOULD SHARE
THESE SAME

4. NMSS 605 E - September Acquisition
Ms Package
Page 4
PrePro – 06.22.05
MS.
Dear xxMrs. Samplexx,
While MS strikes both sexes, it affects twice as many women
as men. Twice as many wives as husbands. Twice as many
mothers as fathers. Twice as many daughters as sons. Typically
Times
12 pt/13
striking during the prime of life. When families are young.
When careers are building. When the last thing on a woman’s
mind is the possibility of a crippling disease.
Progress is being made. But to find a cure takes money.
That’s why we’re asking for your support. Our Annual Fund
drive only happens once a year. So please, give now, give
generously. Your kindness can make a difference for every
Ms., Mrs., Miss and Mr. in xxxx Wakefield xxxx stricken with MS.
Thank you,
Blanche Script
xxSignaturexx 18 pt/20
Stock: 67# Vellum Bristol Special: Duplex, Card Drives Package, Barrel Fold
P.S. Want to learn more? Visit us at www.mswomen.org.
Print: Black @100, 70, 60 & 40%, PMS 200 @100% & 20% Perfs: Blind (not printing) Times
Form: 11" x 14" Folds To: 3.5625" x 5"
12 pt/13
XXXX Wakefield XXXX BTimes Bold
BI Times BoldItalic
Every hour of every day, 2005 ANNUAL FUND DRIVE
16 pt/18
8 pt/9
Times
someone is diagnosed
xxWestern New York/N.W. Penn Chapterxx
xxMrs. Samplexx,
12 pt/15
with MS...This is why
Help your neighbors with multiple sclerosis now with a
generous gift. Send what you can today. Thank you.
( ) $20 ( ) $35your gift matters.
( ) $100 ( ) $250 ( ) Other $_______
Person with MS Relative Friend Other __________________. Please make your check payable to I Helvetica Oblique
NMSS and return this slip with your tax-deductible gift in the envelope provided. Thank you.
Univ NewswCommPi
Mrs. John D. Sample 6 pt/auto
Times Want to make a
10 pt/12 Epsilon
601 Edgewater Drivedifference right away?
Wakefield, MA 01880-6235 Visit us at
www.mswomen.org 42 XXXXXXXXX DHODQ0507XXXXX N
OCRA
10 pt/12
For a copy of our Annual Report, please visit our Web site at
www.nationalmssociety.org or contact our national office at
733 Third Avenue, New York, NY 10017-3288.
If you are two letters that spell extra trouble for women.
Thesehave questions about the Society’s direct mail program, mailing lists
or your giving history, please call toll free 1-866-MS LISTS.
MS (multiple sclerosis) is an oftentimes disabling
Thanks to significant advances in research, the FDA has approved several treatments
that may alter that strikes without warningsclerosis, and early treatment
disease the underlying disease course of multiple — usually women.
is critically important. People with MS should consult their doctors about using one
And usually in the prime of life.
of these FDA-approved medications and other effective treatments for the symptoms
of MS. If you or someone you know has MS, contact your local chapter at
This is why we need you to read this note.
1-800-FIGHT MS or www.nationalmssociety.org for more information.
Please Send Your
Donation To:
Form: 11" x 14" Folds To: 3.5625" x 5"
Print: Black @100, 70, 60, 40%, PMS 200 @100% & 20% Perfs: Blind (not printing)

5. NMSS 605 E - September Acquisition
Ms Package
Page 5
PrePro – 06.22.05
MS.
Dear xxMrs. Samplexx,
While MS strikes both sexes, it affects twice as many women
as men. Twice as many wives as husbands. Twice as many
Times
12 pt/13
mothers as fathers. Twice as many daughters as sons. Typically
striking during the prime of life. When families are young.
When careers are building. When the last thing on a woman’s
mind is the possibility of a crippling disease.
Progress is being made. But to find a cure takes money.
That’s why we’re asking for your support. Our Annual Fund
drive only happens once a year. So please, give now, give
generously. Your kindness can make a difference for every
Ms., Mrs., Miss and Mr. in xxxx Wakefield xxxx stricken with MS.
Thank you,
xxSignaturexx Blanche Script
18 pt/20
P.S. Want to learn more? Visit us at www.mswomen.org. Times
12 pt/13
Every hour of every day,
someone is diagnosed
with MS...This is why
your gift matters.
Want to make a
difference right away?
Visit us at
www.mswomen.org
Blind Perf
For a copy of our Annual Report, please visit our Web site at
www.nationalmssociety.org or contact our national office at
733 Third Avenue, New York, NY 10017-3288.
If you have questions about the Society’s direct mail program, mailing lists
or your giving history, please call toll free 1-866-MS LISTS.
Thanks to significant advances in research, the FDA has approved several treatments
that may alter the underlying disease course of multiple sclerosis, and early treatment
is critically important. People with MS should consult their doctors about using one
of these FDA-approved medications and other effective treatments for the symptoms
of MS. If you or someone you know has MS, contact your local chapter at
1-800-FIGHT MS or www.nationalmssociety.org for more information.
!142401189893! PostNetCode
xxWestern New York/N.W. Penn 11 pt/15
Chapterxx
Please Send Your P.O. Box 0000 Courier
Donation To: 10 pt/11
City, State 00000-0000
Form: 11" x 14" Folds To: 3.5625" x 5"
Print: Black @100, 70, 60, 40%, PMS 200 @100% & 20% Perfs: Blind (not printing)
Stock: 67# Vellum Bristol Special: Duplex, Card Drives Package, Barrel Fold

6. NMSS 605 E - September Acquisition
Ms Package
Page 6
PrePro – 06.22.05
Stock: 67# Vellum Bristol Special: Duplex, Card Drives Package, Barrel Fold
Print: Black @100, 70, 60 & 40%, PMS 200 @100% & 20% Perfs: Blind (not printing)
Form: 11" x 14" Folds To: 3.5625" x 5"
XXXX Wakefield XXXX BTimes Bold
16 pt/18
2005 ANNUAL FUND DRIVE
BI Times BoldItalic
TWO LETTERS.
xxWestern New York/N.W. Penn Chapterxx
8 pt/9
xxMrs. Samplexx,
THESE SAME
Times Help your neighbors with multiple sclerosis now with a
12 pt/15 generous gift. Send what you can today. Thank you.
AS MEN WOULD SHARE
( ) $20 ( ) $35 ( ) $100 ( ) $250 ( ) Other $_______ I Helvetica Oblique
Univ NewswCommPi
Person with MS Relative
TWICE AS MANY WOMEN Friend Other __________________. Please make your check payable to 6 pt/auto
NMSS and return this slip with your tax-deductible gift in the envelope provided. Thank you.
Mrs. John D. Sample
Times Epsilon
A DISEASE THAT STRIKES
10 pt/12
601 Edgewater Drive
Wakefield, MA 01880-6235
IRONIC, ISN’T IT?
OCRA
42 XXXXXXXXX DHODQ0507XXXXX N 10 pt/12
Blind Perf
These are two letters that spell extra trouble for women.
MS (multiple sclerosis) is an oftentimes disabling
disease that strikes without warning — usually women.
And usually in the prime of life.
This is why we need you to read this note.
PostNetCode
Ms. Jane D. Sample 13 pt/14
Epsilon
Times
601 Edgewater Drive
This is why we need you to read this note. 13 pt/14
Wakefield, MA 01880
And usually in the prime of life.
12345678
disease that strikes without warning — usually women.
MS (multiple sclerosis) is an oftentimes disabling
These are two letters that spell extra trouble for women.
IRONIC, ISN’T IT?
A DISEASE THAT STRIKES
TWICE AS MANY WOMEN
AS MEN WOULD SHARE
THESE SAME
TWO LETTERS.
Form: 11" x 14" Folds To: 3.5625" x 5"
Print: Black @100, 70, 60 & 40%, PMS 200 @100% & 20% Perfs: Blind (not printing)
Stock: 67# Vellum Bristol Special: Duplex, Card Drives Package, Barrel Fold

7. NMSS 605 E - September Acquisition
Ms Package
Page 7
PrePro – 06.22.05
MS advocacy efforts than any other MS organization in the world.
for people with MS, provides more professional education programs and furthers more
The National Multiple Sclerosis Society supports more MS research, offers more services
Please make sure our address on your reply slip shows through the envelope window. Thank you!
KEYLINES FPO
Your Stamp
Helps Your
Neighbors
With MS!
To: National Multiple Sclerosis Society
!142401189893!
xxWestern New York/N.W. Penn
Chapterxx
P.O. Box 0000
City, State 00000-0000
WRE: 3.625" x 5.125" Window: 3.125" x 1" (C)WRE 3.625x5.125plainblk
Print: black Placement: Lft 1.625" Btm .5"
Stock: 24# White Wove Special: WINDOW CAN STAY 1/2 FROM BOTTOM,
MAKE SURE OUTGOING BARCODE IS ON TOP; disclaimer updated!!!