A

1. BOUND-UP
HKSEC2011

2. BOUND-UP
- closely or inseparably connected or associated with
- deeply devoted to

3. Poor Gini coefficient:
43.4 RICH

4. RICH

5. Poor BOUND-UP

6. ur vision
every child in our community can enjoy the equal opportunity
to develop their interests

7. - Short term
Happier
More confidence
- Long term
Discover dreams
Contribute to society

8. Theory of change
Provide affordable ECA courses to the poor
Getting more students and people involved

9. EQUALITY

10. Social
awareness

11. Impact value chain Input:
1. Employees/Volunteers
2. Capital
3. Networking
Activities:
1. Finding talented students
2. Active promotion
3. Booking venues
4. Cooperate with tertiary educaional institutions
5. Providing low-pricing ECA courses
Output:
(1) More poor children can participate in ECAs
(2) Talented students can achieve both the financial and social purposes
Social Impact:
(1) Equal opportunity for the poor children
(2) Increse social awareness on the poor children
(3) Help the poor children to build up the confidence

12. BUSINESS idea

13. 1 TO 1
1 TO many
HK$200
HK$20 HK$20 HK$20 HK$20 HK$20
HK$20 HK$20 HK$20 HK$20 HK$20

14. INOVATION
impacts on both the demand and the supply side
• Poor children can develop their own interest
• Talented tutors can realize their social values
low start-up cost by booking venues in educational institutions.

15. Target Customers
Our target customers are the children
(aged from 7-16) from low-income
family who want to join ECA but cannot
afford the expensive course

16. Markets
At the first stage of our business, we
will serve several districts with high
poverty rate like Sham Shui Po so as to
maximize our contact with the targeted
customers.

17. COMPETITORS
They are with several restrictions:
• poorly-structured programs
• introduction courses other than advanced
• Limited course quota is limited
• Impassionate tutors
• Poor job in promotion and poor children may not
recognize and miss the chance.
Our business have distinct advantages over these areas.

18. COMplementORS
• Help from tertiary education institutions and secondary schools to
supply talented young people to us.
• We can ask them to help us to promote this project and advertise
the job vacancy in the campus and on the website.
• Co-operate with schools and community centers to have lower-
priced/free venue.
We will do all the arrangement of the courses and the only thing the
schools have to do is lending us the venue.

19. stregnth worries
• Low operational cost
• Hence, it’s expected that we
• Lack of teaching experience
• Hence, we need to have law-
can hold more courses and bounded contracts with them.
provide more choices for our Also, we need to have
target customers. Apart from supervisors to ensure that all
offering just start-up courses, courses are conducted in a
we will provide structural safe and healthy manner.
courses from step 1 to However, the supervisory fee
advanced levels. is very high.

20. CONTROL OF
SOCIAL IMPACTS
• As all of the participants of our courses are poor children in the
community, we believe that the number of participants in our
courses is already one very direct way to measure the short-run
impacts.
• We will monitor the turnover rate of participants, collecting
feedback from tutors, students and parent, track the development
process of our students half-yearly to see if the impact is significant.

21. HUMAN RESOURCES
• Employ full-time or part-time administrative workers to process
orders.
• A promotion team to actively promote our courses, talented tutors
to teach the courses, accountants to manipulate the accounts,
public relation teams to speak to outsiders, coordination team to
book the venue and arrange the students to different courses,
social workers to deal with psychological barriers of some poor
children.
• To cope with the needs, we can recruit senior students studying
different programme to put what they learn into real use.
• Employ some supervisors to supervise the courses. We can employ
some professionals to take up the job.

22. Advisory needs
• We need advices in different fields. For instance, we need to know
important details on how to run an agency efficiently and effectively.
We need mentors from other agency company to skim through our
working procedures. Moreover, we need some social workers advise
us on the way to deal with those poor children or their parent who
may suffer from stress and depress, psychological illness or self-
containment. Furthermore, we need marketing advisors overseeing
our marketing strategy to see if it is on the right way.

23. FINANCIAL SUMMARY
• We aim at booking an office in industrial areas for our agency base. It is expected
that we need to cope with the following cost elements including the start-up cost,
salary for administrative workers, equipment and maintenance costs, rent and other
operational fee.
cost
revenue
• Our revenue is based on the commission received from our tutors. We estimate that
at the first year, there will be around 8% of poor children participating in our courses.
That is around 10000 children. Each contributes 10 dollars a month in average
participating in our course. We collect commission at 10% from our tutors. Our total
revenue would be around $180000. And we expect a doubling of participants each
year due to our increasing popularity as well as number and variety of courses.

24. FINANCIAL SUMMARY
FY 2011 FY 2012 FY 2013
Revenue $180000 $360000 $720000
Rent:$120000
Rent:$126000 Rent:$132300
Operating cost: $50000
Operating cost:$52500 Operating cost:$55125
Equipment and
Expenses: Maintenance:$10000 Maintenance:$10000
Maintenance:$40000
Salary:$176000 Salary:$193600
Salary:$160000
Supervisory fee:$200000 Supervisory fee:$200000
Supervisory fee:$200000
Profit for the
$-390000 $-204500 $128975
year

25. Financing means:
We expect to obtain our start-up capital in different way.
• First of all, we will try to seek helps from impact investors such as the Social
Ventures Hong Kong.
• We can also get in touch with overseas investors through websites.
• Moreover, we can ask for government subsidy on social enterprises. The
subsidy lasts for two years and is enough to cover our expected net loss in
the first two years.

26. B UND-UP