Careers In Search Engine Optimization (SEO) - SEO Tutorials & Programs by Learning Catalyst Search Engine Optimization (SEO) is an integral part of digital advertising today

1. Careers in Search Engine Optimization

2. Myth #1 “SEO is for technical people" Though the execution requires awareness of basic technology, the ‘brain’ must be that of a marketer.

3. Myth #2 SEO is largely submission to search engines. It is monotonous" Seriously, which world do you inhabit. Very little time of a SEO professional goes into this

4. Lets step back a little and look at the online advertising category

5. Online advertising is doing well.

7. And in India, a look at the spend of the top 500 advertisers...

8. Why is digital advertising so hot…?

9. Dude, there is no other option !

13. So why is TV and outdoor still around, you may ask..

14. (1) Because of ‘reach’ : The large advertisers have no option but to resort to TV for mass campaigns Figures above are for INDIA

15. To be noted : for the ‘teen’ audiences, the ‘viewership’ for social networks is in fact MORE than even TV .

16. And (2) because Old habits die hard. Media buyers and creative folks need new skills to do campaigns on digital. And they are still learning those.

17. SEO is an integral part of digital advertising

18. Understanding target audience search behavior and category competition is the foundation of a planned SEO activity. That’s why it is not a ‘technical’ activity .

19. At the implementation level, SEO is sometimes at tussle with creative A fine balance needs to be achieved

20. The category as a career choice...

21. Education is not a barrier to achieve success in this category. Ample opportunities for freelancing.

22. Fifteen years back, the world started outsourcing software service to India. Seven year back, it was BPO. Today, the world outsources SEO to India. Look at the client list of some specialist agencies in India

26. Here is where we come in :)

29. Learning Catalyst : ‘For those who like to learn but don’t like to be taught’ We offer learning programs in Web Marketing and Web Technology. (Instructor-led and Online) www.learningcatalyst.in Mumbai office - 91 22 26135780 [email_address]