Lean Startup Melbourne 29 April Event

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These are the event slides for Lean Startup Melbourne 29 April 2013 - The Art of Customer Acquisition: PR, Sales, SEO, Content, PPC, Inbound

Negócios Tecnologia

BlueChilli is a technology and software
development company that creates online web
applications and invests the software development
in online start-ups – an investment
strategy they call Venture Technology.
Amazon Web Services offers a complete set of
infrastructure and application services that enable
you to run virtually everything in the cloud: from
enterprise applications and big data projects to social
games and mobile apps.
SPONSORS

NOTICES & THANKS
Inspire 9
for the space
Kussowski Brothers
for video recording services
@LucasKussowski
www.kussowskibrothers.com

LIGHTNING TALKS
StumbleUpon
Head of Growth
Led growth @ Mitt Romney for
President
Growth Hacker
AARON GINN
The most effective growth hack I have seen

Photo: NOAA National Severe Storms Laboratory Collection© Charles Crouch 2009,-13 All Rights Reserved
A LIGHTNING TALK:
CAPTIVATE YOUR CUSTOMERS
Charles Crouch

THE
ELEVATOR
PITCH
Describe your business...
in one sentence!
Captivate new customers

“SO, WHAT DO YOU DO?”
Answer the question!
X
Start a conversation..

GOALS:
✓ Pique their couriosity
✓ What’s in it for them?

THIS ISN’T EASY
•Unknown Person
•Unfamiliar Offering
•Only Seconds!

Your Turn!
Charles Crouch
charles.crouch@mac.com
CharlesECrouch
www.charlescrouch.com

DISCUSSION PANEL
Kirsteene Phelan,
Australian PR and Buyer
Marketing: Etsy.com
Dion Appel,
CEO / Founder, Lifelounge
Group & Everguide
Damian Janeski,
CEO and co-founder
MyGuestlist
Alex Holmes,
Senior Customer Acquisition
Manager at Envato
James Tuckerman,
Founder and Editor in
Chief at Anthill Magazine
Hosted by Mark Sokacic – Founder

WITH HELP FROM
@LucasKussowski www.kussowski.com
LSM is being filmed by Lucas Kussowski from Kussowski and will be edited and
uploaded to YouTube for all to see as well as being shared across Facebook, Twitter
and of course Meetup.
Specialising in Social Media Content Creation and Infrastructure which involves the production of a single or
series of marketing/promotional videos Feel free to say hello after the conference has ended and get yourself a
good deal J
Helping startups find startup spaces, like the one you’re in
Inspire9.com

DEMO PIT
Check out the startups in the Demo Pit
Register your interest to take part in the demo pit at our next event
on Lean Startup Melbourne Meetup group

MAKE LEAN STARTUP MELBOURNE
BETTER
Fill out the Lean Startup Melbourne Survey

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Lean Startup Melbourne 29 April Event

1. THE ART OF CUSTOMER ACQUISITION PR, Sales, SEO, Content, PPC, Inbound

2. BlueChilli is a technology and software development company that creates online web applications and invests the software development in online start-ups – an investment strategy they call Venture Technology. Amazon Web Services offers a complete set of infrastructure and application services that enable you to run virtually everything in the cloud: from enterprise applications and big data projects to social games and mobile apps. SPONSORS

3. DEMO COMPANIES

4. BlueChilli is a technology and software development company that creates online web applications and invests the software development in online start-ups – an investment strategy they call Venture Technology. Amazon Web Services offers a complete set of infrastructure and application services that enable you to run virtually everything in the cloud: from enterprise applications and big data projects to social games and mobile apps. SPONSORS

5. NOTICES & THANKS Inspire 9 for the space Kussowski Brothers for video recording services @LucasKussowski www.kussowskibrothers.com

6. DEMO COMPANIES

7. LIGHTNING TALKS StumbleUpon Head of Growth Led growth @ Mitt Romney for President Growth Hacker AARON GINN The most effective growth hack I have seen

9. THE ELEVATOR PITCH Describe your business... in one sentence! Captivate new customers

10. “SO, WHAT DO YOU DO?” Answer the question! X Start a conversation..

11. GOALS: ✓ Pique their couriosity ✓ What’s in it for them?

12.

13. THIS ISN’T EASY •Unknown Person •Unfamiliar Offering •Only Seconds!

14. GOOD MATERIAL Best FeatureTop Benefit

15. DELIVERY

16. SIMPLE, CLEAR

17. ANSWER ?S WITH ?S

18. PRACTICE

19. Be ready Conversation

20. Your Turn! Charles Crouch charles.crouch@mac.com CharlesECrouch www.charlescrouch.com

21. DISCUSSION PANEL Kirsteene Phelan, Australian PR and Buyer Marketing: Etsy.com Dion Appel, CEO / Founder, Lifelounge Group & Everguide Damian Janeski, CEO and co-founder MyGuestlist Alex Holmes, Senior Customer Acquisition Manager at Envato James Tuckerman, Founder and Editor in Chief at Anthill Magazine Hosted by Mark Sokacic – Founder

22. SPONSORS

23. WITH HELP FROM @LucasKussowski www.kussowski.com LSM is being filmed by Lucas Kussowski from Kussowski and will be edited and uploaded to YouTube for all to see as well as being shared across Facebook, Twitter and of course Meetup. Specialising in Social Media Content Creation and Infrastructure which involves the production of a single or series of marketing/promotional videos Feel free to say hello after the conference has ended and get yourself a good deal J Helping startups find startup spaces, like the one you’re in Inspire9.com

24. DEMO PIT Check out the startups in the Demo Pit Register your interest to take part in the demo pit at our next event on Lean Startup Melbourne Meetup group

25. MAKE LEAN STARTUP MELBOURNE BETTER Fill out the Lean Startup Melbourne Survey

Notas do Editor

Lean Startup
Lean Startup Sponsors
Demo company show 1
Lean Startup Sponsors
Notices & Thanks show 2

Lean Startup Melbourne 29 April Event

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