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PartyFly


Concierge bachelorette party planner
Party in a Box
                    Assumptions:
● Buying accessories, food and drinks is a major
  stress
● People can't find time to shop
Got out of the building

20+ customer interviews, 8 survey responses:

 ● Most people don't find throwing small-scale parties to
   be that stressful (rated them "moderately stressful")
 ● Most stressful part: creating a playlist and getting
   RSVPs
 ● Women are most stressed about theme parties
 ● Bachelorettes and showers are the most stressful of
   all

ps Men don't throw parties...
Bachelorette parties

Interviewed 10 more women about planning bachelorettes

Most women find everything about them stressful:

 ● Ensuring guests will attend
 ● Gathering payments
 ● Choosing a theme
 ● Negotiating with venues

Strong, emotional reaction from many women.

One concern: will the bride be pissed if she finds out?
Concierge MVP - 1st Customer
                   ● Customization important
                   ● Easier to customize with
                     packages as starting point
                   ● Biggest value-add: alleviating
                     annoying tasks
Does it scale?

● Assumes customization won't be labor intensive.

● Relationships with restaurants, clubs mean less effort to get
  reservations and on guest lists



Next Step:
● Testing cost of acquisition via Facebook, StumbleUpon
Partyfly- Lean Startup Machine NYC
Partyfly- Lean Startup Machine NYC
Long-term vision


● Bachelorettes are a beachhead

● Happy customers refer us for bridal and baby showers,
  birthday bashes, and numerous other celebrations

● More lucrative: corporate events

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Partyfly- Lean Startup Machine NYC

  • 2. Party in a Box Assumptions: ● Buying accessories, food and drinks is a major stress ● People can't find time to shop
  • 3. Got out of the building 20+ customer interviews, 8 survey responses: ● Most people don't find throwing small-scale parties to be that stressful (rated them "moderately stressful") ● Most stressful part: creating a playlist and getting RSVPs ● Women are most stressed about theme parties ● Bachelorettes and showers are the most stressful of all ps Men don't throw parties...
  • 4. Bachelorette parties Interviewed 10 more women about planning bachelorettes Most women find everything about them stressful: ● Ensuring guests will attend ● Gathering payments ● Choosing a theme ● Negotiating with venues Strong, emotional reaction from many women. One concern: will the bride be pissed if she finds out?
  • 5. Concierge MVP - 1st Customer ● Customization important ● Easier to customize with packages as starting point ● Biggest value-add: alleviating annoying tasks
  • 6. Does it scale? ● Assumes customization won't be labor intensive. ● Relationships with restaurants, clubs mean less effort to get reservations and on guest lists Next Step: ● Testing cost of acquisition via Facebook, StumbleUpon
  • 9. Long-term vision ● Bachelorettes are a beachhead ● Happy customers refer us for bridal and baby showers, birthday bashes, and numerous other celebrations ● More lucrative: corporate events