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The Medium Is the Message by Patrick Vlaskovits

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Lean Startup Co.
Lean Startup Co.

The document discusses how innovative products require innovative mediums to spread their message, referencing how penicillin's discoverer faced challenges promoting its benefits through existing channels. It also mentions how experimentation and the lean startup process can help growth hackers find the right medium to effectively introduce new products or ideas.

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The Medium is the Message: The One Growth Hack to Rule Them All Lean Startup Conference – December 2013 Patrick Vlaskovits @Pv
Discoverer of Penicillin?
Innovative products don’t fit in existing channels. Innovative products demand innovative context and mediums.
Brownie Wise, GrowthHacker
Lean Startup Experimentation
@Pv

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