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Semelhante a F/W 2013 LILY Trend Analysis and Line Concept
Semelhante a F/W 2013 LILY Trend Analysis and Line Concept (20)
F/W 2013 LILY Trend Analysis and Line Concept
- 2. customers and competitors trend analysis line concept and moodboard Item flats Key items line sheet success elements Table of content
- 3. Target Customer The current target consumer for LILY is a 27 year old woman, with a college degree in Trade. She is unmarried and retains the basic professional skills needed to remain sustainable in the workforce. She has a high pursuit for happiness and luxurious achievement. She enjoys being elegant, feminine and chic.
- 4. Target Customer Actual customers of LILY Ideal customers of LILY
- 5. AMERICAN MUSE Olivia Palermo New York America ASIAN MUSE 周迅 Zhou Xun Zhe Jiang China 06/09/15
- 8. Trend Analysis F/W2013 color white nude golden black dark olive cobalt blue peacock green chocolate dark blue tomato red flesh red wine red
- 9. 06/09/15 Trend Analysismood The women’s bodies are put in a “hourglass”. Print will play an very active role in this fall and winter. Protean decorations will come back. The grand feeling and formal sense will climb to peak in this F/W. The collection of F/W 2013 will be elegant and artistic. hourglass Symmetrical Print plaid mix knitted dress silk "sleepcoat" waxy luster
- 10. the new technology become to the center of everyone’s life Video games, motion pictures, and internet Trick our senses into being in a virtual world while our bodies remain in a physical one. This translates into ideas of glitch prints, colors akin to screen glow, and androgyny. The bright colors that symbols the new technology and the post-modern elements of Blade runner contributes to this trend.
- 11. 11 Bright colors Digital graphic prints Straight minimalistic silhouette Textured fabrics
- 12. tweed wool colored leather polyester Fabric wool cotton
- 14. sequins Stripes Digital prints buttons trims Details
- 16. key items
- 17. High or crew neck Metallic coatings Contrast panelling Rounded shoulder Mixed fabric Elbow-length sleeve Bustier yoke Sheer blocking Classic button-through Contrast collar, cuffs, placket or bib Tops
- 18. Tops • a hint of edge with a graceful wide neckline • ¾ length sleeves and elements that falls to mid hip • a front button fastening • long sleeves with turned up cuffs, slight loose fit • no seam line in the front
- 19. • Cropped silhouettes with a dose of tailoring via crease front detailing. • A-line silhouette • High thigh –length • High-waisted Bottoms
- 20. Bottoms • A-line silhouette • oversized symmetrical pleats • Mid or short length allowance that provides room for layering over tights
- 21. • Skater updated dress • Contour contrast- coloured panel • Short A-line • Panelled deta • A-line silhouette • Key for layering Dresses
- 22. Dresses • soft fabric with loose fitting • mixed fabric • minilistic silhouette
- 23. • Oversized • Dropped shoulder • Mid-calf-length • Add interest with blocked panelling • short line • Square cut • Nicely fitted • Classic shades with printed trim Outwears
- 24. Outwears • vest dressed • doubled-breasted sleeveless dress • worn with a sheer sleeved garment underneath • boyfreind blaze • Emphasized lapels with suit side pockets • lightweight tailoring that fit slim to bring to mind your BF's fashion
- 25. tops bottoms dresses outwear RMB: 499RMB: 399 RMB: 349 RMB: 399 RMB: 499 RMB: 499 RMB: 599 RMB: 799 RMB: 999 RMB: 549RMB: 599 RMB: 399 RMB: 499 RMB: 599 RMB: 799 RMB: 99 Pricing
- 26. Outfits to wear
- 27. Success elements Every item follows the newest 2013 trend, chic and elegant. Every item adapts to the image of Lily, bright and colorful. Designing of products is special but easy to be paired with anything. Using the frontier elements, print, gradients and mixed material. The story "overlapping realities" will attract modern ladies.
- 28. 06/09/15 Thank you for your time!
Notas do Editor
- When the new technology has become to the center of everyone’s life. Video games, motion pictures, and internet let us be able to trick our senses into being in a virtual world while our bodies remain in a physical one. This translates into ideas of glitch prints, colors akin to screen glow, and androgyny. The bright colors that symbols the new technology and the post-modern elements of Blade runner contributes to this trend. This is where realities collide and there is no distinction between what is real or surreal.