Social media overview and action ideas.pptx
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How to get started using social media in your business.
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Social media overview and action ideas.pptx
- 1. How Do You Eat An Elephant? A Prac5cal Guide to Social Media Marke5ng
- 2. Agenda • What’s working and not, in marke5ng? • Approach to Social Media Marke5ng • Tools & Tips » What to do rather than How • How you can learn more
- 3. At the end of this session You will have… • A good idea of where to start • A good idea of what to do first • A good idea of where to turn for help • An understanding of how to evaluate “help”
- 4. Who is this Dan Kraus guy? • 25 year sales & marke5ng veteran – 9+ years with Great Plains SoPware (‘89-‐’98) – 6+ years with SAP (‘03-‐’09) – Allaire – Macromedia – Infinium SoPware – ADP, Con5nental Cable (Comcast) • Founded 3 companies • UMASS Amherst, Marke5ng
- 5. Leading Results Overview • Marke5ng services firm – coaching and consul5ng » 1:1 Coaching, Group Coaching » Frac5onal VP of Marke5ng » Social Media Coaching and Learning » Referral Marke5ng Coaching and Classes • Authorized Duct Tape Marke5ng coaches • Offices in Boston and Philadelphia • Clients throughout North America • We help our clients stop was5ng money on marke5ng that does not create results
- 6. No Theory, No Learning
- 7. Interrup5on doesn’t work; I want to find you when I need you
- 8. Outbound vs. Inbound Marke5ng Outbound Inbound (Prospec0ng, Hun0ng, Interrup0ng) (A7rac0ng, Educa0ng, “Ge<ng Found”) Print Ads Blogs, e-‐books, white papers Radio Ads Podcasts Television Ads Videos Tradeshows Webinars Cold Calling Search Engine Op5miza5on E-‐mail Blasts RSS, Feeds
- 9. Myths: Social Media Marke5ng Doesn’t Work For…. • Services or B2B or Government or Non Profits or etc, etc, etc My Customer doesn’t use… • Twiker or Facebook or LinkedIN or YouTube or Flickr or Yelp or etc, etc, etc
- 10. Marke5ng …X... Has Always Been Different
- 11. Social Media = New tools
- 13. Marke0ng is… Geong someone, who has a need, to know, like and trust you…. So that they will try, buy, repeat purchase and refer you and your organiza5on.
- 14. Strategy Before Tac5cs What Why Who
- 15. Social Media Marke5ng is a part of your overall marke5ng system
- 16. Social media isn’t just about self-‐ promo5on • Online conversa5ons • Listening • Customer Service • Spoong Trends • Collabora5ng
- 17. Opening up new access points LinkedIn Friend YouTube Feed Online PR Facebook Website or Blog Flickr Twiker Stumble Digg Upon
- 18. Where to Start? The Conversation Prism -Brian Solis
- 20. Marke5ng Hourglass Tac5cs Know • Social Profiles • Local Search Lis5ngs • Links from relevant community sites Like • Web site, extended social media presence • Blog posts and comments on other’s posts • Newslekers and other archived ar5cles Trust • Marke5ng “kit” • Value added content, relevant twiker feed • Tes5monials Videos – Your site & YouTube Try • How-‐to documents or videos • Detailed Evalua5on?? • “Small” Products?? Buy • New Customer welcome process • New customer kit – help forums, outside communi5es • PR Announcement on PitchEngine Repeat • Newslekers • Twiker Updates • LinkedIN or private groups Refer • Results reviews • Joint marke5ng introduc5ons • LinkedIN Groups © Duct Tape Marke.ng – all rights reserved
- 21. The Big Four
- 22. Listen First
- 23. 2 Great Listening Tools
- 26. Geong Found
- 27. Grab Your Digital Real Estate
- 28. Create a Google personal profile hkp://www.google.com/profiles
- 29. Local search profiles • Google Maps • Yahoo Local • Bing • google.com/lbc
- 30. Social search profiles • Yelp! • CitySearch • Insider Pages
- 31. Being ac5ve in the “blog-‐sphere” is a great way to get found
- 32. Your content will drive inbound traffic • Value added content » Not selling, helping • You need a content strategy » Reduce, Reuse, Recycle • You need content sources • It must be relevant
- 33. Blogging best prac5ces • Read, follow, listen and comment • When you are ready to write, write what people search and what you know • Feed the spiders oPen • Engage your comment community • Amplify your message
- 34. Create a LinkedIn personal profile
- 35. Create a LinkedIN company profile
- 36. LinkedIn best prac5ces • Profile – links, keywords, descrip5ve • Status updates (+Twiker) • Repurpose content – Slideshare, YouTube • Search for leads – Ideal Customer Profile • Recommend clients, partners • Use Groups • Ques5ons and Answers
- 37. Twiker is like text messaging EXCEPT Instead of you deciding who to send the message to: You broadcast messages (Tweet) We decide if we want to listen (follow) P..S. You can also send direct messages, just like regular tex5ng.
- 38. Who do I follow? • Twellow.com • Mr tweet • Just Tweet It • Tweepsearch.com • search.twiker
- 39. You’ ll want some tools for Twiker • TweetDeck.com • Seesmic.com • HootSuite.com
- 40. What do I say? • Relevant to your ideal customer (follower) • Mix of new and re-‐tweet • Not your lunch menu • Your tweets become a reflec5on of you
- 41. Some basic Facebook stuff • Profile • Fan Page • Groups • Ads
- 42. Create a fanbusiness page
- 43. Facebook best prac5ces • Build fan page • Promote with special modules and content • Repurpose content • Be consistent • Use ads to promote content
- 44. Taming the beast
- 45. Create a rou5ne • Daily • Weekly • Monthly
- 46. Then pick your tools
- 47. Dashboards help you organize
- 48. CRM systems are beginning to integrate with social media ACT! 2010
- 49. Integrate and amplify your message
- 50. Recap • Strategy before tac5cs • Listen first • Get found by » claiming your digital real estate » create and share valuable content • Lead back to your web site • Use a system to stay on top of things » Select tools aPer you define your needs
- 52. Social Media Pro
- 53. Social Media Pro • Six Sessions Delivered over 5 Weeks • Each session has 4 – 8 Lessons • Each lesson includes: » A video presenta5on » PDF presenta5on and video transcript » Ac5on steps » Resources for each step » Supplemental videos to guide you through the ac5on steps
- 54. Social Media Pro Programs • Group Coaching Next group starts August 17th $549 Regular Price $399 if you sign up before August 1st • Self Study • 1:1 Coaching and Instruc5on
- 55. Our Guarantee • Your absolute sa5sfac5on with Leading Results isn’t just our goal, it’s our promise » If you akend the sessions and do the lessons, we will refund your fees if you are not sa5sfied. » The catch – you need to tell us why you are not sa5sfied and how we can improve.
- 56. We help small businesses stop wasting money on marketing Thank You & Ques0ons Please take a moment to complete the post presenta5on that you will receive shortly Contact Us Web: www.leadingresults.com Email: dkraus@LeadingResults.com Phone: 978-562-4161 Twitter: @LeadingResults FaceBook: facebook.com/leadingresults