Discover how Lead Forensics IP tracking software can help your company maximize ROI, generate hot, new business leads and increase B2B sales results. B2B marketing teams can now be armed with insightful, accurate data for sales ready leads, fueling their pipelines for B2B success.

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How Can Lead Forensics
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Help Your Business
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Generate More Sales?
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2. Successful B2B Lead Generation
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61% of B2B marketers identified that generating
high quality leads is the number one challenge for
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them (*1)
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65%•of B2B marketers have failed to establish lead
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nurturingFourth leveltheir business (*2)
– to help
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The volume of sales you generate plays a huge and vital part in
determining the success of your business.
To target the best leads, you should adopt a successful B2B lead
generation tool.
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3. B2B Lead Generation Strategies
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With this in mind, how does your company go about generating new
B2B sales leads?
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Telemarketing? level
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Email campaigns?
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Paid advertising?
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Social media?
Search engine optimisation?
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Lead generation software?
How you source leads is an important aspect in defining your sales
and business strategy and again, determines your level of success
as a business.
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4. Lead Generation Software style
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Having the correct tools at your disposal
will help your business to locate more
relevant and targeted business leads that:
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• Have a higher chance of converting
• Will save your company time
• Can streamline your existing sales
processes
• Will make your business more efficient
• Allow your sales team to focus on
selling
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5. Lead Generation Software
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Remember:
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79% of marketing leads
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never convert into sales.
The common cause for
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this performance is a lack
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of lead nurturing. (*3)
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This is where Lead
Forensics software can help.
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6. The Problem
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Online Lead Generation:
Unless you’re able determine who has visited
• Click to edittoMasteron these targeted your website fail to
text styles leads if they and your
webpages, you can’t follow up
make contact with you initially.
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The truth is:
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Out of all of yourFifth level visitors, only 2% of them will actually
» website
make contact with you after viewing your pages (*4)
Using the above statistic, this ultimately means that 98% of people
who view your site won’t make contact with you (*4)
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7. The Problem
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This is a huge proportion
of• Click that edit Master
business to your
company is missing out
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on.
text styles
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Remember–- Fourth level
you
» site
need to convertFifth level
visitors into leads in
order to be
successful
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8. The Click to edit Master title style
Solution
Enter the power of Lead Forensics
With Lead Forensics software you are able to determine the identity of your
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unknown website visitors.
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The tool operates by using a piece of tracking code placed on your own
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website that enables you to access data about which companies are viewing
your pages. – Fourth level
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The software complies with the Data Protection Act as it only provides
information that is readily available in the public domain and does not
disclose personal user details.
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9. Gaining Accurate Insights
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Lead Forensics software allows you to observe:
• • The identity of your Master text styles
Click to edit unknown website visitors
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• The contact details of businesses who are visiting your site
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• The pages they are viewing
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» Fifth they
• The areas of your sitelevel are interested in
This information enables you to build a clear picture of the type of
businesses that are visiting your site – which is great data for your sales
team to act on.
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10. Key Data
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Lead Forensics can
data about each of your unknown
website visitors:
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Company name
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Contact details
Turnover• Third level
SIC industry code
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Location
Website
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Passing this information to your sales
team will allow them to build rapport
with each prospect – a vital part of the
sales chain to help reach sales targets
and bring in new business.
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11. The Benefits
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Lead Forensics is a powerful tool that offers your business a number of benefits including (but
not limited to):
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Sales team
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Pinpoint and accurately target hot sales leads
Enhance the volume of conversions you are generating
Encourage sales quickly and capitalise over your competitors
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Hit higher sales targets and bring in more revenue
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Marketing team
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Discover which pages need to be refined to drive more traffic so your marketing
department can amend these areas
Observe how users are landing on your pages and navigating your site to understand how
other marketing areas can be enhanced
Enhance future marketing campaigns
Streamline your marketing processes and overall business strategy
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12. Core Features Master title style
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Lead Forensics has a number of core features, which offer added
benefits for your company. These include:
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Setup trigger reports to alert key personnel when visitor activity has
taken– Second level and provide them with the prospects’ contact
place on your site
information Third level
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Conversion tracking level
– Fourth to identify how
many business visitors were identified
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from a specific landing page
Create bespoke reports to land in your
email inbox to detail new prospects who
are interested in your services
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13. Creating Time For Your Sales Team
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Research has indicated:
• of the to edit Master text is spent
80% Click average salesperson’s day styles on non-revenue
generating activities, including looking for prospects to contact and
– Second level
recognising them as worthwhile leads. (*5)
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As Lead Forensics provides you with a constant stream of targeted leads,
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your sales team hasFifth level to focus on their sales pitch.
» more time
Having time to perfect the sales pitch is extremely beneficial, because
despite being able to identify new prospects with lead generation
software, you still need to convince them to convert.
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14. Lead Forensics Master title style
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Utilise the full power of Lead Forensics software today!
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Lead Forensics is an online lead generation solution that reveals the
identity of your unknown website visitors. Use the software and maximise
your ROI by findinglevel
– Second new leads that are more likely to convert.
• Third level
With Lead Forensics IP tracking software, your business can enhance and
streamline your sales process and convert sales at a higher rate. For more
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information on this powerful software, contact us today:
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Web: www.leadforensics.com
Phone: 0203 131 0995
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15. Sources to edit Master title style
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1. Technology Marketing, B2B Lead Generation Marketing Trends, Slide 4:
http://www.slideshare.net/hschulze/b2-b-lead-generation-report-2013
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2. Marketing Sherpa, Marketing Research in Action: 65% of B2B2 marketers are not
nurturing: http://sherpablog.marketingsherpa.com/b2b-marketing/b2b-marketers-notnurturing/
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3. HubSpot, All The Marketing Statistics You Need: http://www.hubspot.com/marketing– Fourth level
statistics
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4. Lead Forensics, what we do: http://www.leadforensics.com/the-solution/what-we-do/
5. Fathom, The Hidden Elements of Effective Lead-Scoring:
http://www.fathomdelivers.com/hidden-elements-effective-lead-scoring-profitabilitymovement-velocity/
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16. Image Sources Master title style
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http://www.bigstockphoto.com/image-6784702/stock-photo-business-phone
http://www.bigstockphoto.com/image-47312986/stock-photo-human-resources-and-crm
http://www.bigstockphoto.com/image-45777130/stock-photo-leads-to-sales-conversion
http://www.bigstockphoto.com/image-46203517/stock-photo-business-man-with-conceptsrepresenting-growth%2C-and-success
http://www.bigstockphoto.com/image-47603854/stock-photo-businessman-selecting-afuturistic-padlock-with-a-data-center-on-the-background
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http://www.bigstockphoto.com/image-52316035/stock-photo-business-customer-concept
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