A text message marketing guide for small business owners who want to build a highly responsive text message list of local or national customers and prospects. Increase profits instantly with text messages.

1. Local Text Message Marketing
Ideas and Strategies!
Brian Maroevich
LocalMarketingChannel.com
SocialMediaProdigy.com
LocalMarketingChannel.com

2.  A local text message marketing strategy is:
 a highly effective client attraction tool
 easily utilized by almost any business
 low cost
 And the response rates can be quite high:
 Recent studies reveal:
▪ text messages are opened up to 95% of the time
▪ email averages 20% open rate

3. 1. Choose a keyword
2. Effective promotional material
3. Website promotion
4. Simple messages
5. Send exclusive text message offers
6. Opting out

4.  Most text messaging companies sell vanity
keywords to use in your promotional efforts
 Prices vary from $15.95 to $49.95 or more
 plus .02 – .04 per message
▪ (you can get this down if you buy more ‘credits’)

5. EXAMPLE:
Vanity Keyword = TOAST
 Potential clients send TOAST to a shortcode
(like 313233)
 Adds them to text message list
 Now you can start sending promotions via
Text Messages to your list!

6. Create In-Store Flyers and Banners and Direct Mail To
Promote Your Text Message Offers:
 Create something that is eye catching. Be sure your
message is clear.
 Consider a graphic designer to create print material
and in-store signs and banners , posters, postcards
etc.

7.  First way
 Use cell phone texting picture like this 
 Use ad copy to supplement the image for
clarification on how to get on your ‘coupon’ list.
 You can also use a ‘Web Widget’ or opt-in box
 Get phone number, and first and last name
 Easy signups …
 Like this 

8.  Text messages should be short and sweet
 Before sending a mass text send it to
yourself
 Look at it on your phone to be sure it’s
what you want

9.  Texts arrive instantly on customers’ mobile
phones.
 perfect for days that are slow

10.  Make it simple and easy to opt out of your
list
 Simply Provide a message at the bottom of
texts
 For example: ‘Reply Stop 2 stop’
▪ NOTE: Often, your text messaging company you will insert
these for you.

11.  A few local text promotion techniques:
1. In-store text message promotion
2. Promotional Giveaway
3. Ask customers if they want to join your list
Examples

12.  Example: At the point of sale have a sign
that says something like:
Join Our Exclusive Text Message Coupon List
and Get 10% Of Your Order!*
Text 555-555-5555
To:
ATT411(288411)
*One per customer Ask at counter for details

13.  Promotional giveaway’s and contests can
build your list fast. Choose a month to run
a contest...
 Give away several special gifts at random to those
that join your list.

14.  Sell the advantages of getting on your
special text message list
 Ask for your customers cell phone
number! Add them to the list…
▪ Send them an opt-in text message, or they can do it right
then and there.

15.  A taco stand sees dramatic downturn every
time it rains.
 To sell tacos on those days send out a
special text message Buy 1 Get 1 coupon
that is good for that day only!

16.  A Hair salon. Notoriously slow on Tuesdays or
Wednesdays? Send a special text message to
your list:
▪ provides free coloring or hair treatment plus 20% off for
booking an appointment during the slow time.

17. ▪ A tanning salon.
 gives out half off upgrades to their
higher level tanning beds
 buy 1 get 1 spray tans

18. ▪ A bakery: Free espresso for any
customers who try their new pastries or
sandwiches.

19. ▪ A tire store. Free oil changes
for buying a new set of tires or a
car battery

20. ▪ A dentist. Gives away a free
teeth whitening, 1st treatment.

21. ▪ A mixed martial artist. Free
introductory kick boxing lessons
from 12-2 on a slow day for their
Jujitsu students

22. ▪ A Smoothie stand. Free
introductory hot soup on a slow
day during a slow winter day.

23.  The small business text marketing ideas are
limitless, but the rewards can be substantial!
 Key: send text messages sparingly
 Don’t send one every single week UNLESS, you
know your customers are hot for your deals

24.  Questions? Need help setting up and
managing your text promotions? Contact
LocalMarketingChannel.com
Brian Maroevich. Small business
owner, internet marketer, all around nice
guy. LocalMarketingChannel.com
SocialMediaProdigy.com