Offer/Benefits are the most critical part of the landing page that drives Action. Here is Highlighting Benefits: Landing Pages Best Practices.

1. Highlighting Benefits - Landing Pages Best Practices

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Highlight the Offer in the Headline
When buying any product or service, a
person’s first instinct always is, ‘What
benefit will I get out of this?’
Sell benefits, NOT features
Your marketing strategy should always
focus on the benefits of your product
and NOT its features.
Use bullet points to highlight offers
Bullet points help a reader read the
benefits easily, consume the information
without difficulty and add to the overall
presentation of the landing page.
Offer should be perceived as Significant
When Perceived Benefit is more than
Perceived Cost, the number of people
who fill the form increases.
Test, test and test!
trial and error is a powerful method to
bring out the best landing page.
Highlighting Benefits - Landing Pages Best
Practices
Read this blog to get a detailed analysis of the subject.
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