Webinars help in lead generation. For that, webinars should get more number of registrations and participation. This presentation gives 7 ways to increase webinar registration..

2. What are Businesses using Webinars for?
• Driving awareness
• Lead Nurturing
• Lead Generation
• Cross-Selling/Up-selling
51% of marketers generate new leads
through webinars according to “2012
Tech Marketing Guidance (Forrester)”.
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3. The real challenge in hosting a webinar!
CHAPTER 01
• Getting people to register
• Getting good percentage of the registered
people to show up!
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4. 7 Ways to Increase Webinar
Registrations and
Attendance

5. 1
A Custom Webinar Landing Page – Better Conversions
For every 100 registrants, only 42 show up!
Therefore, you
need a lot of
registrations!
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6. Inviting Registrations – How and When?
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7. When should you send webinar invitation email?
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8. New Leads through Webinars – Empower your Sales Team for Prompt
Response
We collect new leads by adding
webinar CTA on the website topbar.
These leads are generally qualified.
Because of LS and GTW integration,
leads are directly stored in LS as well,
allowing salespeople to connect with
them promptly.
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9. Get Them Involved – Ensure Pre-Webinar Engagement after
Registration
What we did?
We asked the attendees to share their landing page URL’s for a review.
Result?
Attendees who shared landing page URL’s for review, turned up for the webinar,
and were more involved!
Try to keep the registrants involved beforehand.
 Conduct surveys to find out what would be of most interest in the webinar topic.
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10. Emphasize – Go Beyond Reminder Emails
Ensure you send reminder emails
+
Final webinar invite email a day before or the
same day of the webinar
37% increase in webinar registrations
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11. The Webinar and Post-Webinar Engagement
 Create a custom survey to find out how useful was the
webinar to the attendees.
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12. Advanced Attendee Information
Now, because we have an integrated system, we are able to directly pull the webinar
attendance information into LeadSquared.
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This makes it easy for
the sales team to
pursue the more
qualified leads, based
on whether or not
they attended a
particular webinar.

13. Cash In on the Archived Session
• Send the webinar recording to
everyone who registered (whether
they attended or not).
• Also place the webinar recording
in the resources section behind a
form to capture unique leads
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14. With LeadSquared,
capture, manage & engage your leads till they convert
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