In this PPT, the 6 most important email autoresponders have been discussed, which specifically cater to small businesses, due to their affordable prices. The tools discussed include AWeber, GetResponse, Constant Contact, iContact, MailChimp and LeadSquared. There are several paid (and a few free) tools available online for setting up email autoresponders in landing pages or forms. However, not every small business has a huge budget just for email autoresponders. Therefore, here is a list of a few free and optimally priced (under 20$) tools for the purpose. Most of them have advanced plans, with several additional features for extra cost; but let us just stick to the basics today. Most of the paid landing pages or forms permit a one month free trial, thereby allowing the user to test the email autoresponder software and get familiarized with the settings.

1. Email Autoresponses
- 6 Free and Low Cost Email Autoresponders

2. Sign Up for Free
Why are autoresponders important for businesses?
1) To send notifications to leads, that their query has been received.
2) To send across (virtual) goodies to a prospect after a newsletter signup.
3) To inform the sender that the receiver is currently away and will look into the
matter as soon as possible.
4) To respond to FAQs.
5) To notify the concerned party of a change of address.
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3. Sign Up for Free
6 Free & Low Cost Email
Autoresponders
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4. Sign Up for Free 4
Customization: More than 150
(autoresponse email) HTML Email
templates to choose from, with single
and multiple column designs.
Third Party Integration: Integration with
leading email services (like Gmail) and
applications (like WordPress).
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5. Sign Up for Free 5
Time Based Autoresponse: Through their
‘Send Windows’ feature, autoresponses
can be sent at specific hours of the day,
depending on your settings.
Tracking and Reporting: Detailed tracking
facilities (which links were clicked the
most; how many people clicked and how
many didn’t).
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6. Sign Up for Free
Time-based messages: Time-based
messages have advanced timing control,
with quick message editing settings.
Action-based messages: Action-based
messages are automated messages that
get triggered whenever a visitor or lead
takes a predefined action.
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7. Sign Up for Free
Personalization of messages:
Birthdays, sign-up forms, and other
transactions are conveniently
processed through action-based
messages.
Continuous tracking of leads:
“Measure Conversion Rate” enables
continuous tracking facilities.
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8. Sign Up for Free 8
Third Party Integration: Integration with
the leading social media websites. Social
Share bar and Social Buttons ensures
continuous email sharing facilities with
social networks.
Management Tools: Provision of contact
management tools
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9. Sign Up for Free 9
Real-time reporting and tracking: Provision
of real-time reports on leads through the
“Track Email Marketing Metrics” feature.
Storage: ‘MyLibrary Plus’ feature for $5 a
month, allows for storage of documents of
up to 50MB with access to more than 4000
images.
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10. Sign Up for Free 10
Third Party Integration: Integrate with
third parties and your blog’s RSS feed.
Image hosting and merge tags: Image
hosting leads to storage of personalised
images. Mail-merge fields ensure
personalization.
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11. Sign Up for Free 11
Additional features: Premier
Accounts have tracking
facilities.
Split Testing: Split testing
features allows the user to
test two versions of the
same message, thereby,
providing information on
which worked and which
didn’t.
Security: SpamCheck ensures
safety of your database.
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12. Sign Up for Free 12
Event-based triggers:
Appropriate autoresponses
are sent based on the event
or situation (like opens,
purchases, clicks, etc.).
Integration & List
Segmentation: Provision of
other features like Google
Analytics integration and
list segmentation.
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13. Sign Up for Free 13
Personalise messages
Schedule delivery
Customise Email templates
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14. Sign Up for Free 14
Complete marketing software with the
ability to create landing pages, with email
marketing, lead tracking, lead
management.
Identification of top sources: Identification
of top sources of lead like Social, Emails,
Organic, PPC.
Lead Management: Organise your leads
with powerful lead management features.
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15. Sign Up for Free 15
Create customized email autoresponder
templates for different events
Get email alerts for a new leads or specific
lead activities
Automated lead scoring and lead tracking
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16. Sign Up for Free
A Tabular Comparison of 6 Free/Low Cost Email
Autoresponders
Features AWeber GetResponse Constant
Contact
iContact MailChimp LeadSquared
Email Template
Cutomisation
(WYSIWYG)
Tracking
Schedule
Delivery
Message
Personalisation
Forms
Landing
Pages
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17. Sign Up for Free
A Tabular Comparison of 6 Free/Low Cost Email
Autoresponders
Features AWeber GetResponse Constant
Contact
iContact MailChimp LeadSquared
List
Management
Subscribers 0-500 0-1000 0-500 0-500 0-500 Unlimited
(100 active
leads)
Send Emails Unlimited Unlimited Unlimited Up to six
times your
subscriber
limit each
month
Unlimited 1000
Free Trial For $1 30 days 60 days With
conditions
Unlimited
(Free Plan)
Free Plan
available
Pricing Plan
(monthly)
$19 $15 $15 $14 $10 $0 (Free
Plan)
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18. Generate, Nurture and Follow your Leads
Software for Marketing and Lead Generation teams
Create Landing Pages with Autoresponders in minutes!
Try LeadSquared!
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