The Nour Group, Inc. Case Study
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How the Nour Group, Inc. closed $48,000 in one week using LeadLife's Funnel Fixer.
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The Nour Group, Inc. Case Study
- 1. LeadLife Solutions - Funnel Fixer Nour Group Inc. Case Study How the Nour Group Inc. closed a $48,000 engagement in one week using LeadLife
- 2. Is your website a black hole? Do you know which prospects are coming to your website? If so, do you know how they got there? How long did they stay on your site? Most importantly, what company do they work for? Which pages and resources did they look at? Why spend precious time and money building a website if you’re not capturing new prospects crawling your site?
- 3. Outdated Lead Management Process Spreadsheets / CRM Database Email Website Banner ads Events Existing Lists How to Generate & Qualify Leads? Sales Team
- 4. Is your website a black hole? A recent Marketing Sherpa case study revealed b2b companies can increase leads 296% by analyzing web traffic. The question is how… The common approach to marketing (passing all leads to sales for a phone call) has become outdated, ineffective and costly. Businesses need new tools that go well beyond simple statistics and measure true engagement – just because they are on your website, doesn’t mean they are ready to buy. The key is to turn these anonymous visitors into known leads via form conversion and then nurturing them with specific campaigns based on the pages they visited and their actions on your site. This approach will: Increase lead conversion rates Improve sales efficiency Reduce cost of sale Reduce lead leakage
- 5. http://www.relationshipeconomics.net/ David Nour – CEO, The Nour Group, Inc. Senior Management Advisor | International Speaker | Best Selling Author David Nour is a social enterprise strategist and the thought leader on Relationship Economics® - the quantifiable value of business relationships. The Nour Group, Inc. has attracted consulting clients such as KPMG, Siemens, Disney, HP, and over 100 marquee organizations in driving unprecedented growth through unique return on their strategic relationships. David annually delivers 50 global keynotes at leading industry association conferences, corporate meetings, and academic forums. He is often a guest lecturer at the Goizueta Business School at Emory University and Georgia Tech’s College of Management. David’s unique perspective and independent insights on Relationship Economics® have been featured in a variety of prominent blogs and publications including The Wall Street Journal, The New York Times, FastCompany, Knowledge@Wharton, Associations Now, Entrepreneur and Success magazine.
- 6. The Nour Group, Inc. was losing prospective business due to their inability to identify and communicate in a timely manner with all inbound prospects. › Maximize Inbound Lead Generation - The Nour Group, Inc. lost prospective business due to their inability to identify and communicate in a timely manner with all inbound prospects. › Improve Awareness - The Nour Group, Inc. marketing team knew they needed to improve their prospect relationships by: › Delivering relevant information to prospects. › Building a segmented targeted audience. › Building credibility through thought leadership with the decision-makers. › Improve Segmentation - By segmenting their audience and nurturing them with relevant and specific information, The Nour Group, Inc. knew they could significantly improve engagement with their prospects.
- 7. LeadLife and The Nour Group, Inc. developed a two-step solution: ›1st Step – Install Funnel Fixer, enabling The Nour Group, Inc. to identify anonymous leads that were visiting their website to evaluate their offerings. › These leads – new and some that had been dormant – were identified in real-time by their digital behavior, providing critical and timely information to the marketing team. ›2nd Step – Install LeadLife, enabling The Nour Group, Inc. to build meaningful, relevant lead nurturing campaigns. Used segmented audiences to automatically add prospects to the right nurturing campaign. › Together, LeadLife and The Nour Group, Inc. used existing content resources and materials to develop robust nurturing campaigns that build credibility and increase awareness for The Nour Group, Inc.
- 8. › LeadLife’s Funnel Fixer provided a real-time stream of information to The Nour Group, Inc. generating 15 new leads on the first day. › The Nour Group, Inc. was able to engage with a prospect within hours of having the lead identified by the Funnel Fixer – leading to a $48,500 engagement closed in the first week they started using the Funnel Fixer. › “I have LeadLife’s Funnel Fixer permanently up in Firefox and refresh it periodically during the day to see who’s visiting and their behaviors.” - David Nour, CEO, The Nour Group, Inc. View the case study online: http://www.leadlife.com/index.php/project/nour-group
- 9. Free tool reveals WHO is visiting… WHAT they are interested in and WHEN they are reviewing your sales and marketing materials to identify qualified prospects and improve sales and marketing intelligence. Within just a few minutes, Funnel Fixer will provide your sales team with the intelligence needed to personalize sales calls to the unique needs of each prospect Funnel Fixer offers functionality for detailed page tracking including time spent on pages, search words used, referring URLs, company information and links to LinkedIn. Daily emails with visitor detail are pushed to company users’ inboxes.
- 10. Contact LeadLife Interested in learning more? Funnel Fixer Reviews: ClickNewz - http://bit.ly/L7V2gs DemandGen Report - http://bit.ly/MkL0ao Contact us to Schedule a Demo www.LeadLife.com 1.800.680.6292 Follow/Share:
Editor's Notes
- Lead management provides the flow between marketing and sales so that a company can maximize revenue through increasing the number of sales ready leads. This comes from either new business and/or existing customers. One component of a lead management program is the software. This helps automate the tracking, scoring and nurturing of leads. Its something that sits at the top of the funnel before a CRM system – where sales conversions happen. Instead of inquiries and suspects flooding your CRM for sales … a lead management system catches them, assesses them and decides if they are sales ready or not. If not, it will nurture them until they are sales ready. The majority of people/companies visiting your website will not be in the buying mode- they are just researching. However, they will buy from someone over the next 24 months. This is where nurturing comes in. Nurturing is about staying top of mind with relevant content to the prospect so that when they are ready to buy, your company’s name will be top of mind.
- So what’s the big deal with the process – why change? Well as you can see, its very costly not to… and the revenue upside is substantial. 100 raw leads - meclabs cso insights – 20% Marketing profs 80% Jonathan Block of Sirius Decisions – automation and process A 366% increase in sales accepted leads A 416% increase in closed deals $570,000 in more revenue (based on an average selling price of $150,000)
- So what’s the big deal with the process – why change? Well as you can see, its very costly not to… and the revenue upside is substantial. 100 raw leads - meclabs cso insights – 20% Marketing profs 80% Jonathan Block of Sirius Decisions – automation and process A 366% increase in sales accepted leads A 416% increase in closed deals $570,000 in more revenue (based on an average selling price of $150,000)
- So what’s the big deal with the process – why change? Well as you can see, its very costly not to… and the revenue upside is substantial. 100 raw leads - meclabs cso insights – 20% Marketing profs 80% Jonathan Block of Sirius Decisions – automation and process A 366% increase in sales accepted leads A 416% increase in closed deals $570,000 in more revenue (based on an average selling price of $150,000)
- So what’s the big deal with the process – why change? Well as you can see, its very costly not to… and the revenue upside is substantial. 100 raw leads - meclabs cso insights – 20% Marketing profs 80% Jonathan Block of Sirius Decisions – automation and process A 366% increase in sales accepted leads A 416% increase in closed deals $570,000 in more revenue (based on an average selling price of $150,000)
- So what’s the big deal with the process – why change? Well as you can see, its very costly not to… and the revenue upside is substantial. 100 raw leads - meclabs cso insights – 20% Marketing profs 80% Jonathan Block of Sirius Decisions – automation and process A 366% increase in sales accepted leads A 416% increase in closed deals $570,000 in more revenue (based on an average selling price of $150,000)