1. Content Creation Learn 5 helpful tips on how you can be successful in nurturing initiatives by using the resources you already have.

2. Website: Your website is probably full of rich content, so why not repurpose some of the copy you already have?

3. Case Studies: Use your customers’ successful experiences with your product/service for a short article.

4. Datasheet or Collateral: Use some of the main ideas and bullet points listed in your sales collateral for articles or blog postings.

5. Industry News: Share snippets from industry analyst articles and reports that your audience would find useful.

6. Press Releases: Pull out customer quotes or success rates to sprinkle throughout articles and email copy.

7. One Key Thing to Remember: You must express your thought leadership in a way that speaks your prospects’ language and provides them educational value. When you write your articles or blog postings, leave your audience wanting more…just give them enough to wet their appetites on the topic so they want to hear from you “sooner rather than later.”

8. Contact Us: To find out more about LeadLife'sMarketing Automation software contact us: LeadLife Solutions sales@leadlife.com 1-800-680-6292 www.leadlife.com