Startups – Main Challenges Startups start on a shoestring budget. They are short staffed, strapped for cash, and they have one person performing multiple functions. For instance, the only two sales people might also do double duty as marketing. Startups may have a limited IT budget. Yet they need to get the word out, since they are the new kids on the block. They need to tell the world what they sell and why customers should buy from them.

1. REASONS WHY
STARTUPS NEED
MARKETING
AUTOMATION

2. 1. FLEXIBLE PRICING
While traditional marketing automation solutions may be
expensive, monthly or quarterly subscriptions and pay-as-you-
go pricing models work well for start ups.

3. 2. TO BUILD BRAND AWARENESS
Email is one of the most effective
promotional tools for start ups to reach
prospects and to stay in touch with
existing customers.

4. 3. BUILD & SEGMENT LEADS DATABASE
Email marketing helps build and maintain a clean and up to
date marketing leads database. Use detailed data to segment
and fine tune the mailing list.

5. 4. EXECUTE MASS EMAIL CAMPAIGNS
The email tool can also be used at a later stage in the buying
cycle to send highly customized nurture emails to your customers
and prospects. Automation cuts down human error and frees up
time for other tasks.

6. 5. REDUCE NEED FOR LARGE TEAMS
Without automation, managing and monitoring mass email
campaigns would require a large army of marketing folks. With
automation just a handful of marketers can do the job.

7. 6. CUT DOWN REACTION TIME
Get information on your campaigns
instantly. This allows you to react faster. If
a particular campaign is not doing well,
pull the plug.

8. 7. DO A/B TESTING
A/B testing of email campaigns can be done easily
simply by comparing their respective click through
and open rates.

9. 8. TRACK PROSPECTS
Track prospects that check out your online demo, or look at
your pricing page. Pass them onto sales as they are sales-
ready. Other visitors may require further nurturing via a drip
marketing campaign.

10. 9. CREATE & MONITOR LANDING PAGES
Make landing pages quickly and with no assistance from design
or IT. Do A/B testing. See which landing pages and call to
action buttons generate leads.

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