2. Content Tab
Known model
Some Internet market statistics
Video content
Genre Popularity
T.O.P. of the Top
Competitors
References & Credits
3. Known Model
Hulu
On-demand streaming video. Professional –
generated. Over-the-top subscription.
Similar Model: VEVO
Youtube
Video sharing. User-generated.
Similar model: Vimeo, Youku, Tudou
Both: Ad-supported.
4. US Market Share
Views in 1 Month (July 2011)
Youtube Hulu VEVO
3009051
502683
160974 158073 24368 62053
Viewing Sessions (000) Unique Viewers (000)
5. Some Statistics
86% US internet audience viewed online
video
34.58% VN used Internet
40% accessed Internet via mobile devices
(Apr 2011)
6. Mobile is the new lifestyle
Vietnam Phone Market:
2010 to 2009: +150%
2011 to 2010: +178.7%
Total: 161.5 million mobile accounts by the end of 2011
7. Smartphone & 3G
3G Services are introduced in Vietnam in Nov, 2009
18% mobile devices are 3G-enabled (Q2-2011)
9. Video Content
TV Series:
Korean dramas
Chinese dramas
Hongkong: TVB, TVA…
Taiwan
Mainland
V-dramas
US series
Movies
Hollywood
Chinese
Korean
10. More Video Content
Music Video
Show
Reality TV show
Comedy/Music live show
Children
Teaching
Music video
Cartoon
Other
Documentary
Cooking
11. Genre Popularity (Top)
Genre Popularity
VN Movies & Series
Korean Series
Chinese Movies
VN Comedy Average
Chinese Series
Korean Movies
Japanese Series
12. Why 3?
VN movies & series Native & easy to follow
•No subtitles No need to read. Viewers can “hear” while doing other things.
•No dubbing No post-processing. Update instantly.
•Familiar with Vietnamese life.
Korean series The power of Hallyu wave
• Hot and trendy among teen viewers.
• Highly attractive to Vietnamese housewives.
•Familiar with East Asia culture.
Chinese movies The (Martial) Art of War
• A fan generation of wuxia novels (Jin Yong) and martial art movies (Jackie Chan, Jet Li and
Donnie Yen).
• Highly attractive to Vietnamese househusbands.
•Familiar with East Asia culture.
13. Top VN Movies & Series Titles
No. Titles Casts
Ngọc Hiệp, Chi Bảo, Lan Phương, Bình Minh, Phi Thanh Vân…
1 Cô gái xấu xí
Tăng Thanh Hà, Lương Mạnh Hải, Hiếu Hiền, Thanh Thủy…
2 Bỗng dưng muốn khóc
Hai Nhất, Minh Hoàng, Lan Phương…
3 Vụ án Năm Cam
Lương Mạnh Hải, Minh Hằng, Thủy Tiên, Lam Trường…
4 Ngôi nhà hạnh phúc
Midu, Tuấn Tú, Phi Thanh Vân, Xuân Lan, Ngọc Quyên…
5 Tóc rối
Kim Tuyến, Vĩnh Thụy, Đức Tiến, Hiếu Hiền, Hoàng Anh…
6 Chuyện tình đảo ngọc
Khương Thịnh, Vân Trang, Tú Vi, Mai Huỳnh, Kim Xuân…
7 Một thời ta đuổi bóng
Hòa Hiệp, Lê Bê La, Ngọc Lan, Tú Vi, Hùng Thuận…
8 Cổng mặt trời
Quỳnh Anh, Hoàng Anh, Ngọc Ngoan, Lê Khánh, Khương Ngọc…
9 Cuộc chiến hoa hồng
Mỹ Tâm, Tuấn Hưng, Quang Dũng, Minh Tú, Tiến Đạt…
10 Cho một tình yêu
14. Top Korean Series Titles
No. Titles Casts
Kim So Eun, Ku Hye Sun, Lee Min Ho, Kim Hyun Joong…
1 Boys Over Flower
Choi Soo Jong, Lee Tae Ran, Lee Deok Hwa, Kim Roi Ha…
2 Comrades
Nam Gyu Ri, Lee Yo Won, Jo Hyeon Jae, Bae Su Bin…
3 49 Days
Song Seung Hun, Kim Tae Hee, Park Ye Jin, Ryu Soo Young…
4 My Princess
Lee Min Ho, Park Min Young, Lee Joon Hyuk…
5 City Hunter
Suzy, IU, Kim Soo Hyun, Taecyeon, Ham Eun Jung, Wooyoung
6 Dream High
Rain, Lee Na Young, Daniel Henney, Lee Jeong Jin, Yoon Jin Seo
7 The Fugitive Plan B
Ha Ji Won, Hyun Bin
8 Secret Garden
Yoon Shi Yoon, Eugene, Joo Won, Lee Young Ah
9 Baker King
Lee Byung Hun, Kim Tae Hee, T.O.P., Kim So Yeon…
10 Iris
15. Top Chinese Movies Titles
No. Titles Casts
1 Shaolin 2011 Andy Lau, Nicholas Tse, Wu Jing, Xing Yu, Fan Bingbing
2 Fists of Fury Bruce Lee, Maria Yi
3 Iron Monkey 2 Donnie Yen, Billy Chow, Ma Wu, Steve Benson
4 Hoang Phi Hong Jet Li, Yuen Bao, Jackie Cheung
5 Stephen Chow Collection Stephen Chow (Chau Tinh Tri)
6 True Legend Vincent Zhao, Zhou Xun, Jay Chou, Michelle Yeoh
7 A Chinese Ghost Story Louis Koo, Liu Yifei, Yu Shaoqun, Kara Hui, Louis Fan
8 Ip Man 2 Donnie Yen, Sammo Hung, Simon Yam, Fan Siu Wong
9 Casino Tycoon Andy Lau, Chingmy Yau, Paul Chun
10 The Lost Bladesman Donnie Yen, Jiang Wen, Alex Fong, Betty Sun
16. Genre Popularity (Bottom)
Genre Popularity
Korean Movies
Japanese Series
VN Music Liveshow
Cartoon Average
Discovery
Children music
Cooking
17. Why 3?
Discovery Only smart nerds watch Discovery Channel
•Long, unattractive and unentertaining to many people.
•Lack of topics & titles.
Children music Target viewers do NOT surf
•Target viewers are 2-7 years olds, who need their parents’ help to surf web.
•The older prefers to watch films
•Lack of titles.
Cooking Back to the kitchen & make me a sandwich!
•Basic cooking skills are mostly inherited.
•Modern women prefer cooking class with direct tips & tricks from classmates &
mentors.
•Lack of cuisine & titles.
19. Illegal video sites Model
Split & upload
to EXTERNAL • 4Shared, VideoBB, DailyMotion, Youtube
video hosting
service
Indexing • Embed video in their own site
• Good
Optimization SEM &
SEO
