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MARKETING
TRAINING
Getaway Enterprises
3595 Hiram Douglasville Highway
Hiram, GA 30141
770-439-7989
AGENDA
   Reasons for Training          Opening Statement
   Who We Are                    Confirming
   Call Backs                    Closing Statement
   Focus / Preparedness          Role Play
   Attitude / Self               Goals
    Motivation                        Personal
   Booking Days                      Professional
   Communication                 Lead Sheets
       Tone                          Notations
       Volume                        Marking Out Names
       Speed                         Doodling
       Listening                     Company Property
       Language                  Q&A
       Open Ended Questions
REASONS FOR
 TRAINING
           Increase Productivity

       Raise Confidence Levels

   Boost Employee Engagement

   Innovation and Nimbleness

        Shows Company Cares

   Room for Self Improvement
WHO WE ARE
        Sunset Harbor based out of Willis, Texas


   An independent marketing company contracted
     through RCI to make calls to RCI members.


              We are an out going call center.
CALL BACKS
                   Managers Only
               No Calls From Home
           No Giving Cell Number

 Jessica   Poole – Assistant Manager
                        No Shows
                            NQ’s
                    Cancellations
FOCUS &
         PREPAREDNESS
   Leave Issues at the door
                                  Script

   Keep Talking Down to a        Booking Sheets

    Minimum                       Addresses

   Awareness of City,            Writing Utensils
    Dates, and Times
                                  No Personal Calls
ATTITUDE & SELF
      MOTIVATION
                      Be Positive

                  Smile and Dial

   Don’t Allow Last Call to Affect the Next

          Be Proud of Accomplishments

         Keep Eye on Objective or Goals

                 Strive to Improve
BOOKING DAYS
 Two     Days at a Time Only
    o   Do Not Overload Client w/ Days and Times
 Always      answer question with – Which day works
    better for you?
 They’ve     Made an Investment – Advantageous to
    attend to learn about newly implemented benefits
 Proper     Screening – Avoid NQ’s
    o Are they a timeshare deed owner
    o All members listed on the deed MUST attend
    o Meeting will last 90 minutes!!

   Firm and Assertive Closing
COMMUNICATION
  ‘Every word creates images in the mind of
    the caller…..’
 Tone
   Monotone
   Disinterested
   Emotional (e.g. Anger, Stress, Panic, etc.)

 Volume
   Loud
   Whisper
   Hard of Hearing Calls

 Speed
     Racing through script
COMMUNICATION
            CONT.
   Listening
     What does ‘Client Need’ and Give it!
     Are They on the Fence
     Are They Angry or Dissatisfied with RCI


   Language
       Use Positive Vocabulary
           Advantageous, Enhancements, Investment, Savings


   Open Ended Questions
     Who is on the Deed
     What Time Works Better for Your Schedule
OPENING
           STATEMENT
 Smile
 Be Sincere
 Project Enthusiasm


       Emotions can trigger the sale, but
    emotions can also destroy the sale. One
    definition of sales is ‘a transfer of
    enthusiasm from one person to
    another’
CLOSING
              STATEMENT
   Firm Commitment
       Let them know by reserving this appointment
        another party will not be able to attend, so
        can I count on you to be there?

   Give Reminder of Set Appointment
       I have your reservation scheduled for
        (Time)____, at (Restaurant)_____, on (Day)
        ____. Thank you and enjoy your meal.
CONFIRMING
   Must Be a Firm Confirmation
       Put me down and let me check with my spouse Is NOT a
        firm confirmation

   Reiteration
     Length of Meeting
     Must Be a Timeshare Owner
     All Deed Owners Must Attend


   Assertive
       If I reserve this time for you another party will not be able
        to attend…..

   Quick and Happy Wrap Up
ROLE PLAY
    o Scenario’s

    •  Difficult Calls
   • Eager Client Calls

    • Full Script Reading
• Incomplete Script Reading



   o Discussion’s
GOALS
 Personal

     Daily, Weekly, Monthly
     Short Term
     Long Term

 Professional

     One Per Hour
     Eight A Week
     80% a Week
LEAD SHEETS
   Notations
     Disconnected Number (DISC)
     No Time Share (NTS)
     Wrong Number (W#)

   Marking Out Names
     One Line
     First Name on Left

   Doodling
     Distances From Restaurant
     Dots On Left Side of Lead (Keep Place)
     Dashes In Lead Telephone Numbers

   Company Property
     Immediate Termination for Copying or Taking Home Leads
     Possibility of Charges Pressed for Theft
QUESTIONS

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Marketing Training for Getaway Enterprises

  • 1. MARKETING TRAINING Getaway Enterprises 3595 Hiram Douglasville Highway Hiram, GA 30141 770-439-7989
  • 2. AGENDA  Reasons for Training  Opening Statement  Who We Are  Confirming  Call Backs  Closing Statement  Focus / Preparedness  Role Play  Attitude / Self  Goals Motivation  Personal  Booking Days  Professional  Communication  Lead Sheets  Tone  Notations  Volume  Marking Out Names  Speed  Doodling  Listening  Company Property  Language  Q&A  Open Ended Questions
  • 3. REASONS FOR TRAINING  Increase Productivity  Raise Confidence Levels  Boost Employee Engagement  Innovation and Nimbleness  Shows Company Cares  Room for Self Improvement
  • 4. WHO WE ARE  Sunset Harbor based out of Willis, Texas  An independent marketing company contracted through RCI to make calls to RCI members.  We are an out going call center.
  • 5. CALL BACKS  Managers Only  No Calls From Home  No Giving Cell Number  Jessica Poole – Assistant Manager  No Shows  NQ’s  Cancellations
  • 6. FOCUS & PREPAREDNESS  Leave Issues at the door  Script  Keep Talking Down to a  Booking Sheets Minimum  Addresses  Awareness of City,  Writing Utensils Dates, and Times  No Personal Calls
  • 7. ATTITUDE & SELF MOTIVATION  Be Positive  Smile and Dial  Don’t Allow Last Call to Affect the Next  Be Proud of Accomplishments  Keep Eye on Objective or Goals  Strive to Improve
  • 8. BOOKING DAYS  Two Days at a Time Only o Do Not Overload Client w/ Days and Times  Always answer question with – Which day works better for you?  They’ve Made an Investment – Advantageous to attend to learn about newly implemented benefits  Proper Screening – Avoid NQ’s o Are they a timeshare deed owner o All members listed on the deed MUST attend o Meeting will last 90 minutes!!  Firm and Assertive Closing
  • 9. COMMUNICATION ‘Every word creates images in the mind of the caller…..’  Tone  Monotone  Disinterested  Emotional (e.g. Anger, Stress, Panic, etc.)  Volume  Loud  Whisper  Hard of Hearing Calls  Speed  Racing through script
  • 10. COMMUNICATION CONT.  Listening  What does ‘Client Need’ and Give it!  Are They on the Fence  Are They Angry or Dissatisfied with RCI  Language  Use Positive Vocabulary  Advantageous, Enhancements, Investment, Savings  Open Ended Questions  Who is on the Deed  What Time Works Better for Your Schedule
  • 11. OPENING STATEMENT  Smile  Be Sincere  Project Enthusiasm Emotions can trigger the sale, but emotions can also destroy the sale. One definition of sales is ‘a transfer of enthusiasm from one person to another’
  • 12. CLOSING STATEMENT  Firm Commitment  Let them know by reserving this appointment another party will not be able to attend, so can I count on you to be there?  Give Reminder of Set Appointment  I have your reservation scheduled for (Time)____, at (Restaurant)_____, on (Day) ____. Thank you and enjoy your meal.
  • 13. CONFIRMING  Must Be a Firm Confirmation  Put me down and let me check with my spouse Is NOT a firm confirmation  Reiteration  Length of Meeting  Must Be a Timeshare Owner  All Deed Owners Must Attend  Assertive  If I reserve this time for you another party will not be able to attend…..  Quick and Happy Wrap Up
  • 14. ROLE PLAY o Scenario’s • Difficult Calls • Eager Client Calls • Full Script Reading • Incomplete Script Reading o Discussion’s
  • 15. GOALS  Personal  Daily, Weekly, Monthly  Short Term  Long Term  Professional  One Per Hour  Eight A Week  80% a Week
  • 16. LEAD SHEETS  Notations  Disconnected Number (DISC)  No Time Share (NTS)  Wrong Number (W#)  Marking Out Names  One Line  First Name on Left  Doodling  Distances From Restaurant  Dots On Left Side of Lead (Keep Place)  Dashes In Lead Telephone Numbers  Company Property  Immediate Termination for Copying or Taking Home Leads  Possibility of Charges Pressed for Theft

Notas do Editor

  1. Increase productivity. Ongoing learning & training will ensure your team has the ability to get more done and continually improve. Create a safe environment . While not glamorous, safety matters, and will enable you to reduce risk and insurance costs. Enable you to hire the person with the right attitude and best fit with your team. Skills like programming languages or database management can be taught; it's harder to teach a strong work ethic or good attitude. Boost employee engagement, and in turn effectiveness . Investing in training improves employee engagement, and engaged employees are more productive. An engaged employee is one who has a feeling of personal connection or pride in their work. ( http://blog.socialcast.com/e2sda... ) Innovation & nimbleness . Connecting your employees to opportunities to develop skills and abilities on an ongoing basis means that your organization will be prepared to respond to changing circumstances. Show them you care . Investing in employee development is connected to increased job satisfaction and thus increased employee retention rates.