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Creativity Dip
Design Another Letter Of The
                         Alphabet
You are tasked with inventing a 27th letter
of the alphabet. It must represent a sound,
     maybe a letter for PH, PN or KN. What
                          symbol will it be?
Change seats.....
Fold your arms.....
Why we resist change

1.Risk of change exceed risk of standing still
2.People connect to people with the old way
3.Fear of lack of competence
4.Overloaded
5.Skeptical
6.Hidden agendas
7.Threatens our notion of ourselves
8.Fear of loss of status
9.Doubt the quality of the idea
Change and women’s buttons.....




                                     QuickTime™ and a
                                       decompressor
                             are needed to see this picture.
The changing world.....
Everyone is good at something!
      International No 1’s
Time is running out.........
     Estimated remaining world supplies of non-renewable resources




       Zinc - 10 years

       Titanium - 12 Years

       Lead - 14 Years

       Gold - 14 Years

       Chromium - 20 years

       Copper - 26 Years

       Platinum - 39 years

       Cadmium - 54 years

       Oil - 105 Years
How we spend our 77.8
   • Sleeping      28 years
                              years
   • Working                                   24.5 years
   • Watching TV                               8.5 years
   • Doing Housework                           5 years
   • Eating and Drinking                       3.5 years




Source: American bureau of labour statistics
The change model



Effective change = Quality of idea x Amount of buy in




                                                    g
                                              Brin e
                                             back th
                                                   QuickTime™ and a


                                                  l tax
                                                     decompressor
                                           are needed to see this picture.

                                              pol
The Change Cycle


        Denial


                                          Improved performance
Shock
                 Blame


                                     Problem Solving



                 Acceptance



                              Time
What is and what will be different
~ Learnt to do

~ Best book

~ Shattered Assumption
The Definition of
Insanity
“Doing the same
old things and
expecting different
results”
53    48       15
62     4      493
 The odd 1 out is?
Learn to be creative?
- 5 year olds - 98%

- 10 year olds - 30%

- 15 year olds - 12%

- Adults (25+) - 2%
The Growth of the Earth’s Population
                                                            1900
                                                         1.6 Billion




                              2020                                      2000
                           7.6 Billion?                                6 Billion



                                                          2013
Source: http://www.worldometers.info/world-population/
                                                         7 Billion
By the end of 2012…..
More mobile devices than people
1 in 4 Starbucks payments are
      from a mobile device (in
              North America)




                Source: Mobile Syrup Dec 2011
1/2 Billion worldwide will use
  their mobiles as metro and
           bus tickets by 2015




         Source: Mobile Juniper Research , April 2011
Today the global
distribution of Wealth



               50% of the worlds
                  wealth is held by

                2% of the people
The Social Network....
Facebook’s   800   million users




                                   1 in 9   of the worlds population
                                                   are on Facebook
If FACEBOOK were a country it would
     be the 3rd largest in the world
         between India and USA
48% of 18-34 year    Every
     olds check
  Facebook before
they get out of bed
For students starting a four year
technical or college degree,

this means that ..
Recognise this?
Predicting the Future
“The best way to predict the future is to create it    ”
                                               Peter Drucker
QuickTime™ and a
TIFF (Uncompressed) decompressor
   are needed to see this picture.
QuickTime™ and a
                       TIFF (Uncompressed) decompressor
                          are needed to see this picture.




                  Write a 6 word story
   Ernest Hemingway, one of the greatest
authors of all time, was once challenged to
   write a complete story in just six words.
    Never one to shy from a challenge, he
wrote: "For sale: baby shoes, never used."
 What would your complete six-word story
                                        be?
QuickTime™ and a
                       TIFF (Uncompressed) decompressor
                          are needed to see this picture.




                  Write a 6 word story
   Ernest Hemingway, one of the greatest
authors of all time, was once challenged to
   write a complete story in just six words.
    Never one to shy from a challenge, he
wrote: "For sale: baby shoes, never used."
 What would your complete six-word story
                                        be?
Books...A changing business model


 1994    Bookstore

 1995    Amazon

 2010/11 Ipad/Kindle




                                    The Harry Potter series has sold
                                    3600 books per hour for 14 years
Books...A changing business model

Ebooks are now outselling paperbacks in the US -

Ebooks sales $90.3m - Feb 2011

Paperbacks $81.2m - Feb 2011




Source: Guardian.co.uk April 2011
“640k ought to be enough for anyone”
                                                                  Bill gates - 1981

“Who the hell wants to hear actors talk”
                                                 HM Warner - Warner Bros 1927

“There is no reason for any individual to have a computer in their home”
                                                     Ken Olsen - President DEC

“$400 for an MP3 player, it won’t sell and it will be killed off quickly”

                                                                Macrumours 2001
Fizzy Drink Market

  30 billion cans
Market share 52%



By 2012 bottled water
   will exceed fizzy
 drinks consumption
The 40 people they didn’t want
Idea Generation
Why so Creative?
         • Darwin
         • Picasso
         • Einstein
         • Mozart
         • Shakespeare
Learn to be creative?
- 5 year olds - 98%

- 10 year olds - 30%

- 15 year olds - 12%

- Adults (25+) - 2%
Creativity test
Brain Salesman?
Random word?
Operation     Christmas       Picture       Bottle
 Aerosol        Brick        Exercise       Arrow
spacecraft    University      Genius      Reference
undertaker    Outsource      Fertiliser     Speed
 Blanket      Computer     Combinations   Exchange
backwards     Spectacles     nutshell      Market
  Style          Ice          Books         Wave
 Range         Camera           Art       Shop fitter
  Menu        Dictionary       Shelf      Software

  Paste         Brain        Concept        Club
  Orbit          Cup            CD          Short
4000 = 12
Skyline Toys
Association
                         Association




Association                      Association


     Imagination
   Association
                            Association
QuickTime™ and a
TIFF (Uncompressed) decompressor
   are needed to see this picture.
Imagination workout
•Daily 10 min workout
•1 week to Learn
•Daily associational thinking
•1 week journal
                                           QuickTime™ and a
                                TIFF (Uncompressed) decompressor
                                   are needed to see this picture.
Lawrencehallett.com

 http://lawrencehallett.com

 lawrence.hallett@ntlworld.com

        07946 882823
Brainstorming but not as we
         know it?

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Creativity dip breakfast

  • 2. Design Another Letter Of The Alphabet You are tasked with inventing a 27th letter of the alphabet. It must represent a sound, maybe a letter for PH, PN or KN. What symbol will it be?
  • 5. Why we resist change 1.Risk of change exceed risk of standing still 2.People connect to people with the old way 3.Fear of lack of competence 4.Overloaded 5.Skeptical 6.Hidden agendas 7.Threatens our notion of ourselves 8.Fear of loss of status 9.Doubt the quality of the idea
  • 6. Change and women’s buttons..... QuickTime™ and a decompressor are needed to see this picture.
  • 8. Everyone is good at something! International No 1’s
  • 9. Time is running out......... Estimated remaining world supplies of non-renewable resources Zinc - 10 years Titanium - 12 Years Lead - 14 Years Gold - 14 Years Chromium - 20 years Copper - 26 Years Platinum - 39 years Cadmium - 54 years Oil - 105 Years
  • 10. How we spend our 77.8 • Sleeping 28 years years • Working 24.5 years • Watching TV 8.5 years • Doing Housework 5 years • Eating and Drinking 3.5 years Source: American bureau of labour statistics
  • 11. The change model Effective change = Quality of idea x Amount of buy in g Brin e back th QuickTime™ and a l tax decompressor are needed to see this picture. pol
  • 12. The Change Cycle Denial Improved performance Shock Blame Problem Solving Acceptance Time
  • 13. What is and what will be different
  • 14. ~ Learnt to do ~ Best book ~ Shattered Assumption
  • 15. The Definition of Insanity “Doing the same old things and expecting different results”
  • 16. 53 48 15 62 4 493 The odd 1 out is?
  • 17. Learn to be creative? - 5 year olds - 98% - 10 year olds - 30% - 15 year olds - 12% - Adults (25+) - 2%
  • 18.
  • 19.
  • 20. The Growth of the Earth’s Population 1900 1.6 Billion 2020 2000 7.6 Billion? 6 Billion 2013 Source: http://www.worldometers.info/world-population/ 7 Billion
  • 21. By the end of 2012….. More mobile devices than people
  • 22. 1 in 4 Starbucks payments are from a mobile device (in North America) Source: Mobile Syrup Dec 2011
  • 23. 1/2 Billion worldwide will use their mobiles as metro and bus tickets by 2015 Source: Mobile Juniper Research , April 2011
  • 24.
  • 25.
  • 26.
  • 27. Today the global distribution of Wealth 50% of the worlds wealth is held by 2% of the people
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 36. Facebook’s 800 million users 1 in 9 of the worlds population are on Facebook
  • 37. If FACEBOOK were a country it would be the 3rd largest in the world between India and USA
  • 38. 48% of 18-34 year Every olds check Facebook before they get out of bed
  • 39.
  • 40.
  • 41.
  • 42. For students starting a four year technical or college degree, this means that ..
  • 43.
  • 44.
  • 45.
  • 46.
  • 47.
  • 48.
  • 50. Predicting the Future “The best way to predict the future is to create it ” Peter Drucker
  • 51. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture.
  • 52. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. Write a 6 word story Ernest Hemingway, one of the greatest authors of all time, was once challenged to write a complete story in just six words. Never one to shy from a challenge, he wrote: "For sale: baby shoes, never used." What would your complete six-word story be?
  • 53. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. Write a 6 word story Ernest Hemingway, one of the greatest authors of all time, was once challenged to write a complete story in just six words. Never one to shy from a challenge, he wrote: "For sale: baby shoes, never used." What would your complete six-word story be?
  • 54. Books...A changing business model 1994 Bookstore 1995 Amazon 2010/11 Ipad/Kindle The Harry Potter series has sold 3600 books per hour for 14 years
  • 55. Books...A changing business model Ebooks are now outselling paperbacks in the US - Ebooks sales $90.3m - Feb 2011 Paperbacks $81.2m - Feb 2011 Source: Guardian.co.uk April 2011
  • 56. “640k ought to be enough for anyone” Bill gates - 1981 “Who the hell wants to hear actors talk” HM Warner - Warner Bros 1927 “There is no reason for any individual to have a computer in their home” Ken Olsen - President DEC “$400 for an MP3 player, it won’t sell and it will be killed off quickly” Macrumours 2001
  • 57. Fizzy Drink Market 30 billion cans Market share 52% By 2012 bottled water will exceed fizzy drinks consumption
  • 58. The 40 people they didn’t want
  • 60. Why so Creative? • Darwin • Picasso • Einstein • Mozart • Shakespeare
  • 61. Learn to be creative? - 5 year olds - 98% - 10 year olds - 30% - 15 year olds - 12% - Adults (25+) - 2%
  • 64. Random word? Operation Christmas Picture Bottle Aerosol Brick Exercise Arrow spacecraft University Genius Reference undertaker Outsource Fertiliser Speed Blanket Computer Combinations Exchange backwards Spectacles nutshell Market Style Ice Books Wave Range Camera Art Shop fitter Menu Dictionary Shelf Software Paste Brain Concept Club Orbit Cup CD Short
  • 67. Association Association Association Association Imagination Association Association
  • 68. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture.
  • 69. Imagination workout •Daily 10 min workout •1 week to Learn •Daily associational thinking •1 week journal QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture.
  • 71. Brainstorming but not as we know it?