3. Why Facebook? Because…
• 955 million users
• The average U.S. user spent 7:46 hours
on Facebook in August 2011
• That’s a full 15.5 minutes the average
American spends on Facebook every
single day …
• Average age of a Facebook user rose
from 33 in 2008 to 38 in 2010
• Users have 229 friends each
Sources: Facebook, Mashable, Pew
4. The Top 10 Ways to Market
Your Business on Facebook
And now …
www.losangeleswebstrategies.com
8. 3. Open up about yourself
www.losangeleswebstrategies.com
9. 4. Be relevant, useful and purple
• Topical content gets traction
• ―Fill in the _______.‖
• Photo caption contests
• Open questions
• Tips, tools, hacks, shortcuts
• Quotes, aphorisms, timeless wisdom
(Mark Twain, Oscar Wilde, etc.)
www.losangeleswebstrategies.com
10. 5. Run contests and promos
• Sweepstakes
• Coupons
• Photo, essay, and video contests
• Pick your favorites / e.g. This vs. That
• Quizzes
• Trivia
• Group deals
• Wildfire app—great tool
11. 6. Make it worth their time
―This morning my yoghurt told me to find it
on Facebook. It didn’t tell me why, it just
told me to find it. Why on Earth would I want
to find a yoghurt on Facebook? It’s a
yoghurt!‖
– Andrew Blakeley on about how bad most social calls to action are.
19. Invest enough time to be
successful
• Facebook ≠ magic button
• Those who spend 6+ hours per week
are almost 2x as likely to see leads
generated as those who spend 5 hours
or less
• Don’t just give the keys to the intern
www.losangeleswebstrategies.com
20. Automate selectively
• Automation is good … except when it
isn’t
• Facebook places low-priority on auto-
published content
• Users respond more to real
engagement, not pre-programmed
broadcasts
21. Measure your performance
• Use the Insights tab!
• There are 4 metrics to gauge audience
size + engagement:
– Total Likes
– Friends of Fans
– Talking About This
– Total Reach
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23. Key Takeaways
• DO IT!
• Be engaging
• Be … SOCIAL!
• Incentivize
• Advertise
• Measure
• Commit
www.losangeleswebstrategies.com
24. Lastly …
Contact my team if you need any help!
www.losangeleswebstrategies.com
25. We’d love to help.
• Just get in touch!
www.losangeleswebstrategies.com
(213) 607-9100
Notas do Editor
What aboutPinterest and/or Google+?What do you make of businesses that are solely using Facebook? (Letting their own websites collect dust.)
From Ad Age:“Facebook fans really "like" New Belgium beer -- so much so that they account for half the brewery's annual sales. New Belgium has 42,000 local fans in 38 markets and 400,000 across all of its Facebook pages. While it's tough for brands to value Facebook fans, the No. 3 U.S. craft brewer has a pretty good idea: It estimates its Facebook fans are responsible for $50.7 million in yearly sales. That's why the Fort Collins, Colo.-based brewer goes the extra mile when it comes to social and event marketing.”Make sure you nail the key visual elements: profile photo, cover photo and app photosLow quality images = missed opportunityUse compelling images that are the right size and dimensions- Profile photo: at least 180px × 180px- Cover photo: 851px × 315px- App photos: 810px × (unlimited height)
According to Facebook’s own research, photos and videos generate significantly more engagement than other post types.
High definition photos are extremely engagingMilestone, highlighted posts can be up to 843px × 403px
According to data collected and analyzed by Dan Zarrella of Hubspot, FB posts with “I” and “me” get more likes.
Your calls to action should be better than “find us on Facebook.” You should appeal to their self-interest. Why should they visit your page? What’s in it for them?
And if you’re going to implore people to visit your page, make sure their experience is a good one! Bag retailer Timbuk2 included an opportunity to win a bike, helmet and messenger bag in an email to its 100,000 newsletter subscribers. It received 6,500 clickthroughs vs. just 9 from its generic social call to action.
Another chart from Hubspot’s Dan Zarrella shows that people are much more inclined to share content in the early evening. Posts published on Saturdays and Sundays receive a higher like percentage than those posted during the week.
Get fans to join via SMS “Text like {yourbizname} to 32665 (FBOOK)”Use email to drive engagementAdd sharing tools to your other websites
Connections targeting - Your ad shows to people who already have a connection with you on Facebook. For example, people who have liked your Page, joined your group, joined your Event or who have used your app in the last 30 days. You can use connections targeting to show your ad to only people who have a connection with you, or only to people who don’t have a connection with you.Interest targeting - Target people based on information they’ve added to their profile (timeline). This considers information such as the Pages they like, apps they use and other Information they’ve added to their profile (timeline).Other targeting options - Age Gender Relationship Status Education College NameMajor In CollegeYears In High School Workplace LanguageLocation (Country, State, City)
Total Likes: The number of unique people who like your Page as of the last day of your selected date range. Friends of Fans: The number of unique people who are friends with your fans as of the last day of your selected date range, including your current fans. Talking About This: The number of unique people who have created a story about your Page during your selected date range. A story is created when someone:Likes your Page Likes, comments on, or shares your Page post Answers a question you've asked Responds to your event Mentions your Page Tags your Page in a photo Checks into or recommends your PlaceTotal Reach: The number of unique people who have seen any content associated with your Page (including any Ads or Sponsored Stories pointing to your Page) during your selected date range.
