2. What IS a start-up?
A start-up is a human institution designed to
deliver a new product or service under
conditions of extreme uncertainty
- Eric Ries, The Lean Start-up
7. Build-measure-learn…at what
cost?
Source: Eric Ries, The Lean Startup - Google Tech Talk, April 2011
http://www.slideshare.net/startuplessonslearned/eric-ries-the-lean-startup-google-tech-talk
8. Focus on short-term value flies in
the face of sustainable, long-term
growth
Year 1 Year 2 Year 3 Year 4 Year 5
$1 week
$1 hour
$$$$$$ PROFIT
$$$$$$$$$ PROFIT
$$$$$$$$$$$$$ PROFIT10% of workforce
9. Start-ups are ideally positioned to
address social and economic aspects of
business
Customer
well-being
Supplier
viability
Community
economic
distress
State of vital
natural
resources
10. What is ‘shared value’?
Start-ups could bring business and society
back together by redefining their purpose as
creating “shared value”—generating economic
value in a way that also produces value for
society.
Michael E. Porter and Mark R. Kramer
Source: Michael E. Porter and Mark R. Kramer, The Big Idea: Creating Shared Value, 2006
Harvard Business Review
11. 3 ways to create shared value
SHARED VALUE
Reconceiving
products &
markets
Building
local
networks
Redefining
productivity in
the value chain
12. Shared value reconnects business
success with social progress
Source: FSG, 2012, http://www.fsg.org/approach-areas/shared-value
13. Shared value is perfect for showing love
to your start-up
A method to understand markets, competition
and management
Building a businesses around shared value =
choosing a tool for critical thinking
Product development
Marketing
Sales
Operations
