SlideShare uma empresa Scribd logo

An introduction to PR for events

•Transferir como PPTX, PDF•
•
L
LaurenTroughton

Seminar for London Metropolitan University masters students, discussing the importance of PR and it's role within the events industry.

Marketing
1 de 23
An Introduction to PR For Events Rachel Harrison Lauren Troughton
Agenda •What is PR? • What makes a good story? • What is a press release? • Media space: how to make your press release stand out • How to write a killer headline • Find influencers/journalists • Alternative ways to earn attention
“Public Relations is about reputation - the result of what you do, what you say and what others say about you.”
Why is it important to the events industry? ● Publicity and promotion ● Sales and revenue ● Creates a presence ● Brand awareness ● Message communication
Agenda • What is PR? •What makes a good story? • What is a press release? • Media space: how to make your press release stand out • How to write a killer headline • Find influencers/journalists • Alternative ways to earn attention
● Impact ● Timely ● Relevant ● Insightful ● Emotional ● Prominence ● Shareable What makes a good news story?
Agenda • What is PR? • What makes a good story? •What is a press release? • Media space: how to make your press release stand out • How to write a killer headline • Find influencers/journalists • Alternative ways to earn attention
What is a press release? An official statement issued to newspapers giving information on a particular matter What do you need to include? 1. Have a strong headline 2. Include a date 3. Tailored to the right person 4. Make it easy to read and jargon free 5. Identify your three key points
6. Answer who, what, why, where and when 7. Use a quote and make it relevant 8. Include a link to images 9. Provide contact details 10. Use notes to editor if needed
Agenda • What is PR? • What makes a good story? • What is a press release? • Media space: how to make your press release stand out • How to write a killer headline • Find influencers/journalists • Alternative ways to earn attention
1. Personalise it 2. Save journalists extra work 3. Get quotes from people of public interest 4. Offer it as an exclusive 5. Send it in a creative way How can you stand out?
Agenda • What is PR? • What makes a good story? • What is a press release? • Media space: how to make your press release stand out • How to write a killer headline • Find influencers/journalists • Alternative ways to earn attention
The Guardian The BBC
The Express The Independent
The Best Day of the Year to Propose How Should Someone Propose?
Agenda • What is PR? • What makes a good story? • What is a press release? • Media space: how to make your press release stand out • How to write a killer headline • Find influencers/journalists • Alternative ways to earn attention
Agenda • What is PR? • What makes a good story? • What is a press release? • Media space: how to make your press release stand out • How to write a killer headline • Find influencers/journalists • Alternative ways to earn attention
Rachel Harrison Lauren Troughton @laurenfaet Thank You

Recomendados

How to pitch to journalists
How to pitch to journalistsHow to pitch to journalists
How to pitch to journalistsCharityComms
 
Writing better press releases
Writing better press releasesWriting better press releases
Writing better press releasesCharityComms
 
Startup PR for Everyone at a Startup
Startup PR for Everyone at a StartupStartup PR for Everyone at a Startup
Startup PR for Everyone at a StartupMargaux Viola
 
Brief. Deliver. Measure. Repeat: How to Quantify your investment in Social Media
Brief. Deliver. Measure. Repeat: How to Quantify your investment in Social MediaBrief. Deliver. Measure. Repeat: How to Quantify your investment in Social Media
Brief. Deliver. Measure. Repeat: How to Quantify your investment in Social MediaHannah Thorpe
 
Winter 370 media
Winter 370 mediaWinter 370 media
Winter 370 mediaOhio University
 
Grass Roots Media Relations and Social Media for the Small Non-Profit
Grass Roots Media Relations and Social Media for the Small Non-ProfitGrass Roots Media Relations and Social Media for the Small Non-Profit
Grass Roots Media Relations and Social Media for the Small Non-ProfitRichie Escovedo
 
Telling Your Story Online
Telling Your Story OnlineTelling Your Story Online
Telling Your Story OnlineAmanda Hirsch
 
Using Personas to Improve Pitching Results
Using Personas to Improve Pitching ResultsUsing Personas to Improve Pitching Results
Using Personas to Improve Pitching ResultsWax Marketing, Inc.
 

Recomendados

How to pitch to journalists
How to pitch to journalistsHow to pitch to journalists
How to pitch to journalistsCharityComms
 
Writing better press releases
Writing better press releasesWriting better press releases
Writing better press releasesCharityComms
 
Startup PR for Everyone at a Startup
Startup PR for Everyone at a StartupStartup PR for Everyone at a Startup
Startup PR for Everyone at a StartupMargaux Viola
 
Brief. Deliver. Measure. Repeat: How to Quantify your investment in Social Media
Brief. Deliver. Measure. Repeat: How to Quantify your investment in Social MediaBrief. Deliver. Measure. Repeat: How to Quantify your investment in Social Media
Brief. Deliver. Measure. Repeat: How to Quantify your investment in Social MediaHannah Thorpe
 
Winter 370 media
Winter 370 mediaWinter 370 media
Winter 370 mediaOhio University
 
Grass Roots Media Relations and Social Media for the Small Non-Profit
Grass Roots Media Relations and Social Media for the Small Non-ProfitGrass Roots Media Relations and Social Media for the Small Non-Profit
Grass Roots Media Relations and Social Media for the Small Non-ProfitRichie Escovedo
 
Telling Your Story Online
Telling Your Story OnlineTelling Your Story Online
Telling Your Story OnlineAmanda Hirsch
 
Using Personas to Improve Pitching Results
Using Personas to Improve Pitching ResultsUsing Personas to Improve Pitching Results
Using Personas to Improve Pitching ResultsWax Marketing, Inc.
 
The social agent 101 Training Slideshow
The social agent 101 Training SlideshowThe social agent 101 Training Slideshow
The social agent 101 Training SlideshowCurt Whitesell
 
Good ask by campaign coaches niagara fundraisers network jan 2012
Good ask by campaign coaches niagara fundraisers network jan 2012Good ask by campaign coaches niagara fundraisers network jan 2012
Good ask by campaign coaches niagara fundraisers network jan 2012ssvob
 
Sebastian Hejnowski: The art of storytelling in a digital world
Sebastian Hejnowski: The art of storytelling in a digital worldSebastian Hejnowski: The art of storytelling in a digital world
Sebastian Hejnowski: The art of storytelling in a digital worldUnited Partners
 
How to work with tourism boards & travel brands
How to work with tourism boards & travel brandsHow to work with tourism boards & travel brands
How to work with tourism boards & travel brandsOliver Gradwell
 
Winning Grants
Winning GrantsWinning Grants
Winning GrantsQuinton Jefferson
 
Beyond bopsa
Beyond bopsaBeyond bopsa
Beyond bopsaMichele Weldon
 
2013 media relations summer camp at the hamilton spectator
2013 media relations summer camp at the hamilton spectator2013 media relations summer camp at the hamilton spectator
2013 media relations summer camp at the hamilton spectatorJay Robb
 
Finding Your Sweet Spot of Marketing
Finding Your Sweet Spot of MarketingFinding Your Sweet Spot of Marketing
Finding Your Sweet Spot of MarketingRussell Cummings
 
Interviewing tips
Interviewing tipsInterviewing tips
Interviewing tipsJulia Goldberg
 
How to promote like a pro gig marketing on a budget
How to promote like a pro gig marketing on a budgetHow to promote like a pro gig marketing on a budget
How to promote like a pro gig marketing on a budgetEventbrite UK
 
PR Webinar PPT
PR Webinar PPTPR Webinar PPT
PR Webinar PPTThe Patterson Foundation
 
What few people realize about journaling
What few people realize about journalingWhat few people realize about journaling
What few people realize about journalingReeta Banerjee
 
The Power of PR
The Power of PRThe Power of PR
The Power of PRtherichardsmith
 
An Introduction to creative event management
An Introduction to creative event managementAn Introduction to creative event management
An Introduction to creative event managementWilliam Thomson
 
Making the most of your 'evergreen content'. Charity content marketing confer...
Making the most of your 'evergreen content'. Charity content marketing confer...Making the most of your 'evergreen content'. Charity content marketing confer...
Making the most of your 'evergreen content'. Charity content marketing confer...CharityComms
 
Building Relationships into Business
Building Relationships into BusinessBuilding Relationships into Business
Building Relationships into BusinessPaul Maynard
 
7 Steps to a Simple, Successful Fundraising Plan
7 Steps to a Simple, Successful Fundraising Plan7 Steps to a Simple, Successful Fundraising Plan
7 Steps to a Simple, Successful Fundraising PlanBloomerang
 
Getting Social
Getting SocialGetting Social
Getting SocialGary Hess
 
Navigating Networking Events
Navigating Networking EventsNavigating Networking Events
Navigating Networking Eventsjasflo007
 
Twitter for PR presentation Oct 2012
Twitter for PR presentation Oct 2012Twitter for PR presentation Oct 2012
Twitter for PR presentation Oct 2012LucyMatt
 
Stockholm Fotomaraton 2015
Stockholm Fotomaraton 2015 Stockholm Fotomaraton 2015
Stockholm Fotomaraton 2015 Emil Gyllenberg
 
GENFILMS Group Brochure 2016
GENFILMS Group Brochure 2016GENFILMS Group Brochure 2016
GENFILMS Group Brochure 2016J. Kerry
 

Mais conteúdo relacionado

Mais procurados

The social agent 101 Training Slideshow
The social agent 101 Training SlideshowThe social agent 101 Training Slideshow
The social agent 101 Training SlideshowCurt Whitesell
 
Good ask by campaign coaches niagara fundraisers network jan 2012
Good ask by campaign coaches niagara fundraisers network jan 2012Good ask by campaign coaches niagara fundraisers network jan 2012
Good ask by campaign coaches niagara fundraisers network jan 2012ssvob
 
Sebastian Hejnowski: The art of storytelling in a digital world
Sebastian Hejnowski: The art of storytelling in a digital worldSebastian Hejnowski: The art of storytelling in a digital world
Sebastian Hejnowski: The art of storytelling in a digital worldUnited Partners
 
How to work with tourism boards & travel brands
How to work with tourism boards & travel brandsHow to work with tourism boards & travel brands
How to work with tourism boards & travel brandsOliver Gradwell
 
2013 media relations summer camp at the hamilton spectator
2013 media relations summer camp at the hamilton spectator2013 media relations summer camp at the hamilton spectator
2013 media relations summer camp at the hamilton spectatorJay Robb
 
Finding Your Sweet Spot of Marketing
Finding Your Sweet Spot of MarketingFinding Your Sweet Spot of Marketing
Finding Your Sweet Spot of MarketingRussell Cummings
 
How to promote like a pro gig marketing on a budget
How to promote like a pro gig marketing on a budgetHow to promote like a pro gig marketing on a budget
How to promote like a pro gig marketing on a budgetEventbrite UK
 
What few people realize about journaling
What few people realize about journalingWhat few people realize about journaling
What few people realize about journalingReeta Banerjee
 
An Introduction to creative event management
An Introduction to creative event managementAn Introduction to creative event management
An Introduction to creative event managementWilliam Thomson
 
Making the most of your 'evergreen content'. Charity content marketing confer...
Making the most of your 'evergreen content'. Charity content marketing confer...Making the most of your 'evergreen content'. Charity content marketing confer...
Making the most of your 'evergreen content'. Charity content marketing confer...CharityComms
 
Building Relationships into Business
Building Relationships into BusinessBuilding Relationships into Business
Building Relationships into BusinessPaul Maynard
 
7 Steps to a Simple, Successful Fundraising Plan
7 Steps to a Simple, Successful Fundraising Plan7 Steps to a Simple, Successful Fundraising Plan
7 Steps to a Simple, Successful Fundraising PlanBloomerang
 
Getting Social
Getting SocialGetting Social
Getting SocialGary Hess
 
Navigating Networking Events
Navigating Networking EventsNavigating Networking Events
Navigating Networking Eventsjasflo007
 
Twitter for PR presentation Oct 2012
Twitter for PR presentation Oct 2012Twitter for PR presentation Oct 2012
Twitter for PR presentation Oct 2012LucyMatt
 

Mais procurados (20)

The social agent 101 Training Slideshow
The social agent 101 Training SlideshowThe social agent 101 Training Slideshow
The social agent 101 Training Slideshow
 
Good ask by campaign coaches niagara fundraisers network jan 2012
Good ask by campaign coaches niagara fundraisers network jan 2012Good ask by campaign coaches niagara fundraisers network jan 2012
Good ask by campaign coaches niagara fundraisers network jan 2012
 
Sebastian Hejnowski: The art of storytelling in a digital world
Sebastian Hejnowski: The art of storytelling in a digital worldSebastian Hejnowski: The art of storytelling in a digital world
Sebastian Hejnowski: The art of storytelling in a digital world
 
How to work with tourism boards & travel brands
How to work with tourism boards & travel brandsHow to work with tourism boards & travel brands
How to work with tourism boards & travel brands
 
Winning Grants
Winning GrantsWinning Grants
Winning Grants
 
Beyond bopsa
Beyond bopsaBeyond bopsa
Beyond bopsa
 
2013 media relations summer camp at the hamilton spectator
2013 media relations summer camp at the hamilton spectator2013 media relations summer camp at the hamilton spectator
2013 media relations summer camp at the hamilton spectator
 
Finding Your Sweet Spot of Marketing
Finding Your Sweet Spot of MarketingFinding Your Sweet Spot of Marketing
Finding Your Sweet Spot of Marketing
 
Interviewing tips
Interviewing tipsInterviewing tips
Interviewing tips
 
How to promote like a pro gig marketing on a budget
How to promote like a pro gig marketing on a budgetHow to promote like a pro gig marketing on a budget
How to promote like a pro gig marketing on a budget
 
PR Webinar PPT
PR Webinar PPTPR Webinar PPT
PR Webinar PPT
 
What few people realize about journaling
What few people realize about journalingWhat few people realize about journaling
What few people realize about journaling
 
The Power of PR
The Power of PRThe Power of PR
The Power of PR
 
An Introduction to creative event management
An Introduction to creative event managementAn Introduction to creative event management
An Introduction to creative event management
 
Making the most of your 'evergreen content'. Charity content marketing confer...
Making the most of your 'evergreen content'. Charity content marketing confer...Making the most of your 'evergreen content'. Charity content marketing confer...
Making the most of your 'evergreen content'. Charity content marketing confer...
 
Building Relationships into Business
Building Relationships into BusinessBuilding Relationships into Business
Building Relationships into Business
 
7 Steps to a Simple, Successful Fundraising Plan
7 Steps to a Simple, Successful Fundraising Plan7 Steps to a Simple, Successful Fundraising Plan
7 Steps to a Simple, Successful Fundraising Plan
 
Getting Social
Getting SocialGetting Social
Getting Social
 
Navigating Networking Events
Navigating Networking EventsNavigating Networking Events
Navigating Networking Events
 
Twitter for PR presentation Oct 2012
Twitter for PR presentation Oct 2012Twitter for PR presentation Oct 2012
Twitter for PR presentation Oct 2012
 

Destaque

Stockholm Fotomaraton 2015
Stockholm Fotomaraton 2015 Stockholm Fotomaraton 2015
Stockholm Fotomaraton 2015 Emil Gyllenberg
 
GENFILMS Group Brochure 2016
GENFILMS Group Brochure 2016GENFILMS Group Brochure 2016
GENFILMS Group Brochure 2016J. Kerry
 
Warehouses_Controller
Warehouses_ControllerWarehouses_Controller
Warehouses_ControllerAhmed Allithy
 
Prisutdelning Stockholm Fotomaraton 2017
Prisutdelning Stockholm Fotomaraton 2017Prisutdelning Stockholm Fotomaraton 2017
Prisutdelning Stockholm Fotomaraton 2017Emil Gyllenberg
 
Emotional Intelligence
Emotional IntelligenceEmotional Intelligence
Emotional IntelligenceArifur Parag
 
9 Frame Structure Analysis Of Film Opening
9 Frame Structure Analysis Of Film Opening9 Frame Structure Analysis Of Film Opening
9 Frame Structure Analysis Of Film OpeningAmy Tse
 
Anne sheirly in green gabels آن شرلی در گرین گیبلز
Anne sheirly in green gabels آن شرلی در گرین گیبلز Anne sheirly in green gabels آن شرلی در گرین گیبلز
Anne sheirly in green gabels آن شرلی در گرین گیبلز Persian-Tutor
 
Visual essay on film in sub genre
Visual essay on film in sub genreVisual essay on film in sub genre
Visual essay on film in sub genreAmy Tse
 
Problem of urban housing, slums and there solutions
Problem of urban housing, slums and there solutionsProblem of urban housing, slums and there solutions
Problem of urban housing, slums and there solutionsaayush koolwal
 

Destaque (11)

Stockholm Fotomaraton 2015
Stockholm Fotomaraton 2015 Stockholm Fotomaraton 2015
Stockholm Fotomaraton 2015
 
GENFILMS Group Brochure 2016
GENFILMS Group Brochure 2016GENFILMS Group Brochure 2016
GENFILMS Group Brochure 2016
 
Warehouses_Controller
Warehouses_ControllerWarehouses_Controller
Warehouses_Controller
 
Prisutdelning Stockholm Fotomaraton 2017
Prisutdelning Stockholm Fotomaraton 2017Prisutdelning Stockholm Fotomaraton 2017
Prisutdelning Stockholm Fotomaraton 2017
 
Ghuye javan
Ghuye javanGhuye javan
Ghuye javan
 
Emotional Intelligence
Emotional IntelligenceEmotional Intelligence
Emotional Intelligence
 
9 Frame Structure Analysis Of Film Opening
9 Frame Structure Analysis Of Film Opening9 Frame Structure Analysis Of Film Opening
9 Frame Structure Analysis Of Film Opening
 
Anne sheirly in green gabels آن شرلی در گرین گیبلز
Anne sheirly in green gabels آن شرلی در گرین گیبلز Anne sheirly in green gabels آن شرلی در گرین گیبلز
Anne sheirly in green gabels آن شرلی در گرین گیبلز
 
Visual essay on film in sub genre
Visual essay on film in sub genreVisual essay on film in sub genre
Visual essay on film in sub genre
 
LKW-PORTFOLIO_B
LKW-PORTFOLIO_BLKW-PORTFOLIO_B
LKW-PORTFOLIO_B
 
Problem of urban housing, slums and there solutions
Problem of urban housing, slums and there solutionsProblem of urban housing, slums and there solutions
Problem of urban housing, slums and there solutions
 

Semelhante a An introduction to PR for events

An Introduction to Public Relations
An Introduction to Public RelationsAn Introduction to Public Relations
An Introduction to Public RelationsKevin O'Doherty
 
Working With The Media… An Introduction
Working With The Media… An IntroductionWorking With The Media… An Introduction
Working With The Media… An IntroductionAli Sajid
 
PR 101 For Small Businesses
PR 101 For Small BusinessesPR 101 For Small Businesses
PR 101 For Small Businessesprconsultant
 
Above The Code - Successful Startup Communications Strategies - WAYRA CEE - P...
Above The Code - Successful Startup Communications Strategies - WAYRA CEE - P...Above The Code - Successful Startup Communications Strategies - WAYRA CEE - P...
Above The Code - Successful Startup Communications Strategies - WAYRA CEE - P...Alan Weinkrantz
 
Working with PRs and Maintaining a Lasting Relationship by Susan Schwartz and...
Working with PRs and Maintaining a Lasting Relationship by Susan Schwartz and...Working with PRs and Maintaining a Lasting Relationship by Susan Schwartz and...
Working with PRs and Maintaining a Lasting Relationship by Susan Schwartz and...TBEX
 
Above The Code: Successful Startup Communications Strategies -Hubanana / Ra'a...
Above The Code: Successful Startup Communications Strategies -Hubanana / Ra'a...Above The Code: Successful Startup Communications Strategies -Hubanana / Ra'a...
Above The Code: Successful Startup Communications Strategies -Hubanana / Ra'a...Alan Weinkrantz
 
Content Marketing: It takes a lot of planning to be this spontaneous.
Content Marketing: It takes a lot of planning to be this spontaneous.Content Marketing: It takes a lot of planning to be this spontaneous.
Content Marketing: It takes a lot of planning to be this spontaneous.Erudite
 
Hot Tin Roof PR & Marketing Presentation at Edinburgh University 2012
Hot Tin Roof PR & Marketing Presentation at Edinburgh University 2012Hot Tin Roof PR & Marketing Presentation at Edinburgh University 2012
Hot Tin Roof PR & Marketing Presentation at Edinburgh University 2012hottinroof007
 
Fall 2014 3700 working with media advisory and pitch letter
Fall 2014 3700 working with media advisory and pitch letterFall 2014 3700 working with media advisory and pitch letter
Fall 2014 3700 working with media advisory and pitch letterDanFarkasOUClasses
 
Hershey_Cause_Strategic_Communications_Presentation
Hershey_Cause_Strategic_Communications_PresentationHershey_Cause_Strategic_Communications_Presentation
Hershey_Cause_Strategic_Communications_Presentationhersheycause
 
Above The Code (Based on Samurai Prinicples) Successful Startup Communicatio...
Above The Code (Based on Samurai Prinicples) Successful Startup Communicatio...Above The Code (Based on Samurai Prinicples) Successful Startup Communicatio...
Above The Code (Based on Samurai Prinicples) Successful Startup Communicatio...Alan Weinkrantz
 
Bright one - working with the media
Bright one - working with the media Bright one - working with the media
Bright one - working with the media Katie Rose (Alloway)
 
7-PUBLIC-RELATIONS-getting-the-most-from-your-resources101.ppt
7-PUBLIC-RELATIONS-getting-the-most-from-your-resources101.ppt7-PUBLIC-RELATIONS-getting-the-most-from-your-resources101.ppt
7-PUBLIC-RELATIONS-getting-the-most-from-your-resources101.pptSarianaDelCarmen
 
Functions of a pr agency
Functions of a pr agencyFunctions of a pr agency
Functions of a pr agencyAamir Abbasi
 
Innovative People - Innovative Cities: Linda davies marketing
Innovative People - Innovative Cities: Linda davies marketingInnovative People - Innovative Cities: Linda davies marketing
Innovative People - Innovative Cities: Linda davies marketingKate Watson
 
Build an audience in 90 days
Build an audience in 90 daysBuild an audience in 90 days
Build an audience in 90 daysQuibble
 

Semelhante a An introduction to PR for events (20)

An Introduction to Public Relations
An Introduction to Public RelationsAn Introduction to Public Relations
An Introduction to Public Relations
 
Working With The Media… An Introduction
Working With The Media… An IntroductionWorking With The Media… An Introduction
Working With The Media… An Introduction
 
PR 101 For Small Businesses
PR 101 For Small BusinessesPR 101 For Small Businesses
PR 101 For Small Businesses
 
Tia presentation
Tia presentationTia presentation
Tia presentation
 
Above The Code - Successful Startup Communications Strategies - WAYRA CEE - P...
Above The Code - Successful Startup Communications Strategies - WAYRA CEE - P...Above The Code - Successful Startup Communications Strategies - WAYRA CEE - P...
Above The Code - Successful Startup Communications Strategies - WAYRA CEE - P...
 
Working with PRs and Maintaining a Lasting Relationship by Susan Schwartz and...
Working with PRs and Maintaining a Lasting Relationship by Susan Schwartz and...Working with PRs and Maintaining a Lasting Relationship by Susan Schwartz and...
Working with PRs and Maintaining a Lasting Relationship by Susan Schwartz and...
 
Hitting the Headlines
Hitting the HeadlinesHitting the Headlines
Hitting the Headlines
 
Above The Code: Successful Startup Communications Strategies -Hubanana / Ra'a...
Above The Code: Successful Startup Communications Strategies -Hubanana / Ra'a...Above The Code: Successful Startup Communications Strategies -Hubanana / Ra'a...
Above The Code: Successful Startup Communications Strategies -Hubanana / Ra'a...
 
Content Marketing: It takes a lot of planning to be this spontaneous.
Content Marketing: It takes a lot of planning to be this spontaneous.Content Marketing: It takes a lot of planning to be this spontaneous.
Content Marketing: It takes a lot of planning to be this spontaneous.
 
Hot Tin Roof PR & Marketing Presentation at Edinburgh University 2012
Hot Tin Roof PR & Marketing Presentation at Edinburgh University 2012Hot Tin Roof PR & Marketing Presentation at Edinburgh University 2012
Hot Tin Roof PR & Marketing Presentation at Edinburgh University 2012
 
Fall 2014 3700 working with media advisory and pitch letter
Fall 2014 3700 working with media advisory and pitch letterFall 2014 3700 working with media advisory and pitch letter
Fall 2014 3700 working with media advisory and pitch letter
 
Hershey_Cause_Strategic_Communications_Presentation
Hershey_Cause_Strategic_Communications_PresentationHershey_Cause_Strategic_Communications_Presentation
Hershey_Cause_Strategic_Communications_Presentation
 
Above The Code (Based on Samurai Prinicples) Successful Startup Communicatio...
Above The Code (Based on Samurai Prinicples) Successful Startup Communicatio...Above The Code (Based on Samurai Prinicples) Successful Startup Communicatio...
Above The Code (Based on Samurai Prinicples) Successful Startup Communicatio...
 
OUHK COM6024 lecture 5 - Press release is not a pr strategy
OUHK COM6024 lecture 5 - Press release is not a pr strategyOUHK COM6024 lecture 5 - Press release is not a pr strategy
OUHK COM6024 lecture 5 - Press release is not a pr strategy
 
Bright one - working with the media
Bright one - working with the media Bright one - working with the media
Bright one - working with the media
 
7-PUBLIC-RELATIONS-getting-the-most-from-your-resources101.ppt
7-PUBLIC-RELATIONS-getting-the-most-from-your-resources101.ppt7-PUBLIC-RELATIONS-getting-the-most-from-your-resources101.ppt
7-PUBLIC-RELATIONS-getting-the-most-from-your-resources101.ppt
 
Functions of a pr agency
Functions of a pr agencyFunctions of a pr agency
Functions of a pr agency
 
Innovative People - Innovative Cities: Linda davies marketing
Innovative People - Innovative Cities: Linda davies marketingInnovative People - Innovative Cities: Linda davies marketing
Innovative People - Innovative Cities: Linda davies marketing
 
Initiative Pr Media Relations
Initiative Pr Media RelationsInitiative Pr Media Relations
Initiative Pr Media Relations
 
Build an audience in 90 days
Build an audience in 90 daysBuild an audience in 90 days
Build an audience in 90 days
 

Último

Cash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girlCash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girlCall girl Jaipur
 
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceDelhi Call girls
 
Major SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain DigitalMajor SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain DigitalBanyanbrain
 
Unlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich ManuscriptUnlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich Manuscriptelizabethella096
 
Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdfBrand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdftbatkhuu1
 
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...William (Bill) H. Bender, FCSI
 
Martal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding OverviewMartal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding OverviewMartal Group
 
Social media, ppt. Features, characteristics
Social media, ppt. Features, characteristicsSocial media, ppt. Features, characteristics
Social media, ppt. Features, characteristicswasim792942
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfVWO
 
How to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setupsHow to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setupsssuser4571da
 
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfThe+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfSocial Samosa
 
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdfBrand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdftbatkhuu1
 
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesGoogle 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesSearch Engine Journal
 
Uncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 ReportsUncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 ReportsVWO
 

Último (20)

SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale BertrandSEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
 
Cash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girlCash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girl
 
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
 
Navigating the SEO of Tomorrow, Competitive Benchmarking, China as an e-Comme...
Navigating the SEO of Tomorrow, Competitive Benchmarking, China as an e-Comme...Navigating the SEO of Tomorrow, Competitive Benchmarking, China as an e-Comme...
Navigating the SEO of Tomorrow, Competitive Benchmarking, China as an e-Comme...
 
Major SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain DigitalMajor SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain Digital
 
Unlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich ManuscriptUnlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich Manuscript
 
Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdfBrand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdf
 
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
 
Martal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding OverviewMartal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding Overview
 
Social media, ppt. Features, characteristics
Social media, ppt. Features, characteristicsSocial media, ppt. Features, characteristics
Social media, ppt. Features, characteristics
 
Generative AI Content Creation - Andrew Jenkins
Generative AI Content Creation - Andrew JenkinsGenerative AI Content Creation - Andrew Jenkins
Generative AI Content Creation - Andrew Jenkins
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdf
 
How to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setupsHow to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setups
 
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfThe+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdf
 
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdfBrand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdf
 
Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...
Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...
Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...
 
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesGoogle 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
 
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
 
Uncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 ReportsUncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 Reports
 
No Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found OnlineNo Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found Online
 

An introduction to PR for events

  • 1. An Introduction to PR For Events Rachel Harrison Lauren Troughton
  • 2. Agenda •What is PR? • What makes a good story? • What is a press release? • Media space: how to make your press release stand out • How to write a killer headline • Find influencers/journalists • Alternative ways to earn attention
  • 3.
  • 4. “Public Relations is about reputation - the result of what you do, what you say and what others say about you.”
  • 5. Why is it important to the events industry? ● Publicity and promotion ● Sales and revenue ● Creates a presence ● Brand awareness ● Message communication
  • 6. Agenda • What is PR? •What makes a good story? • What is a press release? • Media space: how to make your press release stand out • How to write a killer headline • Find influencers/journalists • Alternative ways to earn attention
  • 7. ● Impact ● Timely ● Relevant ● Insightful ● Emotional ● Prominence ● Shareable What makes a good news story?
  • 8. Agenda • What is PR? • What makes a good story? •What is a press release? • Media space: how to make your press release stand out • How to write a killer headline • Find influencers/journalists • Alternative ways to earn attention
  • 9. What is a press release? An official statement issued to newspapers giving information on a particular matter What do you need to include? 1. Have a strong headline 2. Include a date 3. Tailored to the right person 4. Make it easy to read and jargon free 5. Identify your three key points
  • 10. 6. Answer who, what, why, where and when 7. Use a quote and make it relevant 8. Include a link to images 9. Provide contact details 10. Use notes to editor if needed
  • 11. Agenda • What is PR? • What makes a good story? • What is a press release? • Media space: how to make your press release stand out • How to write a killer headline • Find influencers/journalists • Alternative ways to earn attention
  • 12. 1. Personalise it 2. Save journalists extra work 3. Get quotes from people of public interest 4. Offer it as an exclusive 5. Send it in a creative way How can you stand out?
  • 13. Agenda • What is PR? • What makes a good story? • What is a press release? • Media space: how to make your press release stand out • How to write a killer headline • Find influencers/journalists • Alternative ways to earn attention
  • 16. The Best Day of the Year to Propose How Should Someone Propose?
  • 17.
  • 18. Agenda • What is PR? • What makes a good story? • What is a press release? • Media space: how to make your press release stand out • How to write a killer headline • Find influencers/journalists • Alternative ways to earn attention
  • 19.
  • 20.
  • 21. Agenda • What is PR? • What makes a good story? • What is a press release? • Media space: how to make your press release stand out • How to write a killer headline • Find influencers/journalists • Alternative ways to earn attention
  • 22.