1.
PowerHouse Rides into Indonesia
Mikes Bikes 2015
Lauren Robin, Stephen Kuther, Joe Laidlaw,
Haylee Gunderson
2. PowerHouse Snapshot
SHV $32.97
Retail Sales $34,252,250
Profit after Tax $1,921,656
Funds Available $15,410,967
Net Income $1,921,656
Debt $0
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5. PEST Analysis
Political: republic
Economical: 8556.1 billion real GDP, 5.2 gross
national savings is 30.2, 166.7 billion in imports
6. Social: 281.96 million on mobile phone, 20 million
internet users, more people live the bigger islands
ages 24-35 years of age.
Technical: bigger islands contain majority of
technology advantages. There are more then
18,000 islands and not all contain power, motorized
vehicles or running water.
7. Threats and Opportunities
Opportunities
Targeting the bigger islands are the best bet, the
market is higher, higher population, more
disposable income.
Once established
Some of the smaller islands don’t have vehicles, and
the only transportation is foot, motorcycle, or bikes.
8. Threats
Since the country is made up of all islands, there is
no one shipping destination. This will up the
shipping cost
9. Franchising:The Good and the Bad
Promoting the Brand Name
Opens New Markets and Potential Profit
Different Laws and Regulations
Language Barrier
Lack of Transparency and Corporate Governance
Widespread Corruption and Organized Crime
10. Issues in Franchising in Indonesia
Establishing a Corporate Entity
Construction Permit
Getting Electricity
Registering Property
Paying Taxes
11. Accounting and Finance
Use current assets to fund the endeavor which
includes:
Shipping
Storage
Distribution
Advertising and PR
12. Marketing Mix
Our target market is the working class ages 13-30 who are tech-
savvy
Biggest resource will be Facebook and an online presence.
92.9% of the population is on Facebook. (the world bank 2012)
Internet User Growth is up 163% (the world bank 2012)
2nd largest market for mobile ads (redwing Asia 2012)
Forecasted to have 145 million internet users by 2015 (inside
Indonesia)
Only 6% of Indonesians purchase items online. We need intensive
distribution
14. Adi (Adee)
Average monthly income is 15,987,019 IDR which
converts to about $1,236
Works in business planning
Hard working, entrepreneurial spirit, looking for an easy
way to get to work, has an online presence
Educated and in early 20’s
Lives in an urban area
15. e-Business and Social Media
Our internet presence will have a multi-platform
campaign.
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22. Motivation
Lead through example
Operational plan
Backup contingency plan
Outlined goals
Peer evaluations and regulations
Provide a variety of incentives
23. Determinants of Success
Growth of our market share
Increased shareholder value
Positive ROI
Positive customer feedback
Social media:
Sediment analysis
Quality analysis
Quantity analysis
KPI
24. Works Cited
"Indonesia - the Social Media Capital of the World."
Indonesia - the Social Media Capital of the World.
N.p., n.d. Web. 06 May 2015.
Central Intelligence Agency. Central Intelligence
Agency, n.d. Web. 06 May 2015.
"Indonesia." Home. N.p., n.d. Web. 06 May 2015.
Foundations of Business. Print. Cengage Learning.
Pride Hughes Kapoor
Notas do Editor
Avoiding traditional marketing strategies of print ads and television ads.
There are only on average 11 local TV stations and 50 global tv stations so we are assuming TV ads will not be as successful.
Want to penetrate this market of people between the ages of 13-25 who are the ones creating an emerging market by the use of internet
urban population: 53% of total population (2014)
services: 47.9% (2012 est.)
20 million internet users of 2009,
TV/ Broadcast is not very high
For this campaign, we will provide all bikes to get everyone to test it