1. Scott Egan Brett Hahn Stacy Hartman Lauren Moss Zach Rogers

2. Ogilvy History Founded in 1948 by David Ogilvy which became Ogilvy and Mather Started with no clients and only a staff of two To be a stand out company Ogilvy knew he needed to be a strong brand. First two fundamental components: quality and diversity of the people, and the quality and class of the operation.

3. History continued Third Component: believe in the brands “Every advertisement is part of the long-term investment in the personality of the brand” Tried to make sure the core goal was to make advertising that sells to build a brand. “It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night.”

5. 16,000 employees worldwide

6. Services Fortune Global 500 companies including:

7. American Express

8. BAT

9. BP

10. Cisco

11. Coke

12. DuPont

13. Ford

14. Gillette

15. IBM

16. Johnson & Johnson

17. Kodak

18. Kraft

19. Lenovo

20. Mattel

21. Motorola

22. Nestlé

23. SAP

24. Unilever

26. Brand Identity

27. Creative Design

28. Customer Analytics

29. Crisis and Issues Management

30. Direct Marketing

31. Digital Production

32. Digital Media & Search Marketing

33. Digital Marketing

34. Experiential Marketing

35. Loyalty Marketing

36. Media Relations

37. Promotional Marketing

38. Public Relations

39. Public Affairs

40. Retail Design

41. Strategic Planning

42. Sustainability

43. Sales Acceleration

44. Trade Marketing

46. Ogilvy Strengths Ogilvy’s two biggest strengths is its manpower and experience. With 16,000 employees in 497 offices across the globe it has plenty of talent for developing advertising campaigns across all different countries and cultures. Having been in business since 1948 it has plenty of experience in the field. Another strength is its global presence in markets like the growing economies of Asia. It is located in 125 different countries across the globe.

47. Awards At the 2010 CLIO Awards, a global awards competition for advertising, design, and interactive, Ogilvy & Mather received 17 statues: one gold, 2 silver and 13 bronze. Thirty-five were also short-listed. Seven were for its Ben & Jerry's Ice Cream campaign for Unilever. Two were for Burger King’s WhopperFace and the $71,000 Bar Tab). The awards are part of the annual CLIO conference, which takes place in New York.

48. How does Ogilvy differentiate themselves from other agencies? Offering multiple services (advertising, brand identity, digital and media search marketing, media relations, sustainability, and viral marketing) High quality standards Emphasis on creativity Digital Capabilities

49. Recent Creative Work Recent Work

50. Recent Creative Work Whopper Face

51. Recent Creative Work Stoli Vodka Coca-Cola ‘Big Splash’ Ford Fiesta Dove Men + Care

52. Recent News ADWEEK - April 31, 2010 Ogilvy Snags Drummond From Crispin Exec to help WPP shop rebuild its West Coast strategic planning capabilities In an effort to rebuild its strategic planning capabilities on the West Coast, Ogilvy & Mather, has recruited Colin Drummond, the top planner at Crispin Porter + Bogusky. Drummond, 47, will oversee planning across the WPP Group agency's offices in Los Angeles, San Francisco, Sacramento, Calif., and Denver Mcmains, Andrew. "Ogilvy Snags Drummond From Crispin." Advertising Newspaper | Marketing News | Advertising Industry | Ad News | Advertising Trends. ADWEEK, 30 Apr. 2010. Web. 12 Sept. 2010. <http://www.adweek.com/aw/content_display/news/agency

53. Recent News Guardian.co.uk – June 9, 2010 The Spectator hires Ogilvy & Mather to advertise autumn revamp Right-leaning political weekly goes with WPP-owned ad agency for press, outdoor, newsstand and digital campaign Ogilvy & Mather, has been tasked with developing a campaign that will include outdoor and press advertising, newsstand promotions and digital media activity. The campaign will break in the early autumn. "It was a very difficult choice, but in the end we felt that Ogilvy & Mather demonstrated a real understanding of our brand and its values across all channels and we are excited about the potential of the agency's work to help deliver the ambitious growth plans that we have for the Spectator," said Andrew Neil, chairman of the Spectator Sweeney, Mark. "The Spectator Hires Ogilvy & Mather to Advertise Autumn Revamp | Media | Guardian.co.uk." Latest News, Comment and Reviews from the Guardian | Guardian.co.uk. Guardian Co, 9 June 2010. Web. 12 Sept. 2010. <http://www.guardian.co.uk/media/2010/jun/09/the-spectator-ogilvy-and-mather>.

54. Recent News The Economic Times – July 6, 2010 Ogilvy & Mather to help marketers build brands that appeal to Muslim consumers In a first of its kind, advertising agency Ogilvy & Mather has launched a consultancy service dedicated to help marketers build brands that appeal to Muslim consumers. Ogilvy is positioned as the world’s first marketing consultancy service focused on Islamic branding practices It's not a strategy, but a dive into a particular community’s values and thoughts,” says John Goodman, regional president, south and southeast Asia, at Ogilvy & Mather (O&M) Venkatraman, Hemamalini. "Ogilvy & Mather to Help Marketers Build Brands That Appeal to Muslim Consumers - The Economic Times." The Economic Times: Business News, Personal Finance, Financial News, India Stock Market Investing, Economy News, SENSEX, NIFTY, NSE, BSE Live, IPO News. ET, 6 July 2010. Web. 12 Sept. 2010. <http://economictimes.indiatimes.com/news/news-by-industry/services/advertising/Ogilvy--Mather-to-help-marketers-build-brands-that-appeal-to-Muslim-consumers/articleshow/6132548.cms>.

55. References www.ogilvy.com http://www.ogilvy.com/News/Press-Releases/May-2010-Ogilvy-Wins-17-at-2010-CLIO-Awards.aspx (http://www.wpp.com/wpp/about/whoweare/history.htm). http://www.leadersmag.com/issues/2010.1_Jan/BRIC/O&M%20BRIC.html http://en.wikipedia.org/wiki/Ogilvy_%6_Mather