6 secrets of mobile learning success by towards maturity 2013
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This presentation will be invaluable for any organisation looking to build a business case for mobile learning and will help to shape an implementation strategy that delivers successful outcomes by considering all the benefits that top learning companies are achieving with mobile learning and their 6 secrets of success. The presentation draws on the inputs of 500 L&D and HR professionals who participated in the Towards Maturity 2012-13 Benchmark data. Full data analysis can be downloaded in the report Mobile Learning at Work – www.towardsmaturity.orgmobile2013. The presentations were delivered as part of a series of mobile learning events with Line Communications in Summer of 2013 www.line.co.uk
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6 secrets of mobile learning success by towards maturity 2013
- 1. 6 secrets of m-learning success Turning mobile learning aspirations into reality Delivered as part of a series of Summer 2013 m-learning events in conjunction with Data drawn from Towards Maturity Mobile learning at work report-published in conjunction with Laura Overton Laura@towardsmaturity org lauraoverton
- 2. • Why should mobile capture our attention? • 6 secrets of mobile learning success • A helping hand to create your business case
- 3. Why is mobile capturing our attention?
- 4. Mobile learning adoption growing Data from Mobile Learning at work study with 500 L&D professionals www.towardsmaturity.org/mobile2013
- 5. Why should mobile capture our attention in learning? 9 out of 10 organisations are looking to integrate learning and work Data from 2012-132012=13 Towards Maturity Benchmark www.towardsmaturity.org2012Benchmakr
- 6. What is driving m-learning adoption? Delivery Comms Engagement Performance support • 67% - support formal • 53% - as a pc alternative • 54% - collaboration • 27% - User generated content • 37% - support at point of need • 59% - Using own devices • 61% - Increase appeal to millenials
- 7. What is stopping us? Content-related Lackof evidenceof benefit Learnerreluctance/ability Cost Organisationculture Systemand datasecurity L&D reluctance Lackof managementbuy-in or clear strategy Availabilityanddiversityof devices IT/Architecture It is important to overcome those that we can! It is time to walk the walk not just talk the talk
- 8. www.towardsmaturity.org SIX SECRETS OF SUCCESS Walking the walk (not just talking the talk)
- 9. Benchmark Research 2200 organisations 3000 learners Why are some more successful than others?
- 10. Benchmarking good practice TM Index
- 11. 1 100 Top QuartileBottom Quartile 3rd 2nd In 2012, those in the top quartile are: 7x more likely to report: Improved staff motivation and employee engagement Improved talent/performance management Staff able to apply learning faster Improvements in productivity 5x more likely to report: Improved sharing of good practice within the business 3x more likely to report: Improved ability to prove compliance Improved induction processes TMI
- 12. www.towardsmaturity.org WHAT CAN WE LEARN FROM THE TOP LEARNING COMPANIES? When it comes to mobile learning
- 13. 1They embrace mobile • 4x more likely to provide a device for learning • 6 x more likely to encourage individuals to use their own
- 14. Mobile is just part of the mix
- 15. 15www.towardsmaturity.org improving the impact of learning technologies at work 1515 • Reduced critical incidents • Increased Mystery Shopper Scores • Increase in Food Safety Scores • Decrease customer complaints • Supplementing face to face, LMS and extranet content • Not e-learning on a phone – Contextual support at the point of need – Responding to constantly changing products and processes Sonic is a fast food chain in the USA – data taken from presentation at 2013 Learning Technologies conference in the UK www.learningtechnologies.co.uk
- 16. 2 Align to business priorities Don’t take your eye off the ball! Analyse the business problem before recommending a solution Strategy for technology enabled learning allows for changing business priorities 3 ½ x 7 x
- 17. 3 Understand the learning landscape Learner Context Tablets Mobile Social
- 18. Understanding your learners • MATTS compliance training – 90,000 soldiers every year – 7 basic modules – converted to apps • Tests for battlefield casualty drills, fitness etc – 80% of soldiers owned smartphones – 30% of training staff! – Overcoming stakeholder resistance The Army in conjunction with Intuition won the 2012 Gold award for mobile learning www.elearningage.co.uk
- 19. Understand the learning landscape Learner Context Support systems Social 4 x to understand 6 ½ x Aware of how staff use
- 20. Understand YOUR learning landscape Learner Context Tablets Mobile Social How useful is it to access resources from your mobile? 45% workers - essential or very useful 18% - would be v useful if I could Are workers willing to use their own devices? 28% use own devices to access resources to help them do their job better 20% would use their own devices if the right resources were available 26%– prefer to keep work and personal iife separate When do you spend most time using work related apps? 48%- at the point where I need them most 44% at evenings and weekends
- 21. 4 Support formal learning •
- 22. 22www.towardsmaturity.org improving the impact of learning technologies at work 2222 • Royal School of Artillery • Fire Control Orders • Clear unambiguous communication essential • Complement classroom • Immersive exercises on ipad – Pre-course – Tracking assessments prior to f2f – In class – Multiuser to link all students http://www.bbc.co.uk/newsbeat/10813964
- 23. Support formal learning 7x more likely to agree L&D staff have skills to exploit tech for business advantage 46x more likely to train trainers to use technology to extend learning beyond the class
- 24. 24www.towardsmaturity.org improving the impact of learning technologies at work 2424 5 Enhance performance at the point of need • 6 ½ x more likely to offer staff access to job aids online or via mobile • 15 x more likely to use defined performance support practices to support learning transfer after formal training
- 25. 25
- 26. 6 Communicate and connect 5x Help staff locate in house experts
- 27. Communicate and connect 28x Encourage staff to Share & problem solve
- 28. Communicate and connect 34x Help learners communicate with each other
- 29. Building your business case 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Organisational Productivity Managers report business benefits Organisational Revenue Faster application of learning Peer recommendation Postive changes in behaviour NonMobile Users Mobile Users
- 30. A checklist for success Embrace mobile as part of a mix Keep aligned to business priorities Understand your learning landscape Support formal learning Enhance performance at the point of need Communicate and connect
- 31. 31www.towardsmaturity.org improving the impact of learning technologies at work 3131 Mobile learning – 6 secrets of success www.towardsmaturity.org/ mobile2013 Becoming a top learning company www.towardsmaturity.org/2 013benchmark lauraovertonn
Notas do Editor
- © Copyright Towards Maturity 2010All rights reserved. No part of this material protected by this copyright may be reproduced or utilised in any form, or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system without prior authorisation.
- For the first time in history technology is set to outnumbers humans on the planetSales of smartphones and tablets set to overtake PCsMore likely to access internet via mobile BYOD will account for 62% of devices used in office by 2014 with senior managers most likely to be bringing in!By 2016 estimated 350 m workers will use smartphones http://www.upsidelearning.com/infographics/why-mobile-learning-is-the-future-of-workplace-learning/
- How do we move from talk to action
- This session draws on the 2012-13 benchmark research www.towardsmaturity.org/2012benchmark
- Investing in maturityOver the years the benchmark study has identified 6 work-steams that consistently correlate back to delivering business impact and staff impact for organisations.2200 organisations have now been through the TM benchmark from across the private, public and not for profit sectors and we have found that the work streams influence results regardless of sector.In 2010 we have used organisation’s feedback on where they stand against previously identified best practice to compile a new Towards Maturity Indicator – a single benchmark figure which gives a measure of an organisation’s implementation performance against the 6 implementation workstreams.The Towards Maturity Indicator gives a composite index measure on a scale of 1-100 to provide a single measure to benchmark your organisations implementation maturity.The new TM indicator allows us to compare the results and behavior of those in the top quartile of best practice with the averages across the sample to understand how implementation behavior influences results.So do these practices deliver?Some are more successful than others because they do more of these things!
- The TM Index allows us to compare the results and behaviour of those in the top quartile of best practice with the averages across the sample to understand how implementation behaviour influences results. The TMI was first defined in 2010 now over 1000 organisations have a TMIIn 2012, we found that those in the top quartile of implementation best practice (as identified by the TMI) were at least three times as likely to report the following benefits as those in the bottom quartile. Comply with new regulationsImprove induction processReduce time away from the jobReduce training costs7 times more likely to Improve staff motivationImprove talent/performance managementImprove employee engagementIncrease ability to tailor programme to needSpeed up application of learning
- Compared with the bottom quartileMore than 3 ½ x as likely to analyse the business problem before recommending a solutionAlmost 7 x more likely to agree that strategy for technology enabled learning allows for changing business priorities
- How fertile is the ground within your organisation?How willing are your staff to share?Willingness to use own devices – tablet and PC?Familiarity with social media and working with apps?What barriers do you need to navigate?
- Top learning companies are 4 x more likely understand the support systems available to staff and 6 ½ x more likely to agree that they are aware of how their learners are using social media (outside of L&D) to share ideas
- Data from the ongoing Towards Maturity Learning Landscape study www.towardsmaturity.org/learner (N=700)
- 3.5 x L&D staff consider the ‘course’ as only one of many options for building skills and performance7 x more likely to agree that L&D staff have the right skills to design solutions that exploit learning technologies to business advantage46x more likely to train classroom trainers to use technology to extend learning beyond the classroom
- Top learning companies are 3.5 x more likely agree that L&D staff consider the ‘course’ as only one of many options for building skills and performance,7 x more likely to agree that L&D staff have the right skills to design solutions that exploit learning technologies to business advantage and 46x more likely to train classroom trainers to use technology to extend learning beyond the classroom
- Top learning companies are 6 ½ x more likely to offer staff access to job aids online or via mobile15 x more likely to use defined performance support practices to support learning transfer after formal training
- Not to forget the mobile device as a communications toolTop learning companies are 5x as likely to help staff locate in-house experts when they need them
- Not to forget the mobile device as a communications tool5x as likely to help staff locate in-house experts when they need them28 x more likely to encourage learners to share experiences and solve problems using online social media tools34 x more likely to agree Our learning technologies enable learners to communicate and learn from each other
- Top learning companies are28 x more likely to encourage learners to share experiences and solve problems using online social media tools
- Business benefits34% of mobile users report that e-learning has contributed to improvements in organisational productivity (vs. 20% of non-mobile users)47% of their managers report additional business benefits (32%)25% report it has made a significant contribution to increasing organisational revenue (20%)Staff benefits29% of mobile users agree that learners put what they learn into practice quickly (vs. 24% of non-mobile users)31% report that learners recommend e-learning to colleagues to improve job performance (24%)26% have noticed positive changes in staff behaviour (18%)