And the survey says: Your customers would rather use an app to get information about your company than a computer. Most people prefer their phones or tablets over computers. Get ahead of your competition and take over your industry with a mobile app or a mobile website.

1. Apps VS Mobile Websites
Which is better?
LulusMobileApps.com

2. Bizness Apps surveyed over 500 small business
owners with both a mobile app and a mobile website
to determine which returned a higher return on
investment.
The results showed that both mobile apps and mobile
websites are important pieces of a small business
mobile marketing strategy.
Bizness Apps Survey
LulusMobileApps.com

3. 73% - said mobile app
27% - said mobile website
Which returned a high return on investment?
LulusMobileApps.com

4. 81% - said mobile app
19% - said mobile website
Which do your customer prefer?
LulusMobileApps.com

5. 75% - said mobile app
25% - said mobile website
Which is best for getting new customers?
LulusMobileApps.com

6. 86% - said mobile app
14% - said mobile website
Which is best for repeat customers?
LulusMobileApps.com

7. 41% - customer loyalty
19% - customer service
15% - increased revenue
10% - improved communication
8% - to stand out
7% - other
Top reasons for a mobile app?
LulusMobileApps.com

8. 67% - said mobile app
43% - said mobile website
Which has higher usage?
LulusMobileApps.com

9. 10% - said mobile app
9% - said mobile website
81% - said both equally important
Which is most important?
LulusMobileApps.com

10. 97% - push notifications / SMS
3% - email marketing
Push notification open rates
versus email marketing:
LulusMobileApps.com

11. Without having both a mobile website and mobile
app, you are losing at least ¼ of your customer’s
share of mind!
Losing Customers
LulusMobileApps.com

12. 41% customer loyalty
19% customer service
15% increased revenue
10% improved communication
8% to stand out
7% other
Top Reasons for a Mobile App
LulusMobileApps.com

13. 10% say mobile app
9% say mobile website
81% of intelligent business owners recognize that both
are equally important.
Which is more important?
LulusMobileApps.com

14. By 2015, more than 780 million people will be mobile
only users, not owning a laptop or desktop computer.
68% of customers prefer mobile websites over full
desktop versions.
Viewable by anyone with a mobile browser.
Mobile Only Users
LulusMobileApps.com

15. Developed with standard web development tools and
technologies.
Built once and deployed for all devices.
Typically, but not always, less expensive than app
development.
Publish as a website. Immediate availability.
Mobile Websites
LulusMobileApps.com

16. Viewable with any mobile browser. No distribution
required.
No installation required. Web-based.
Easily updated and changes are immediate with a
browser refresh.
Can be found through a standard search. Primary
website can redirect to a mobile-optimized version
when mobile is detected.
Mobile Websites
LulusMobileApps.com

17. Viewable by individuals within the appropriate device.
Capable of very robust user experiences.
Superior Graphics - may be stored locally. Effects &
animations are limited only by device computing
power and memory.
Mobile Apps
LulusMobileApps.com

18. Unlimited access to hardware functionality.
Camera, accelerometer, microphone, GPS, etc.
When built for distinct operating systems and devices
(native code), unique programming languages and
software development kits are required. Cross-platform
solutions available for deploying to various app stores.
Built for individual devices and operating systems. May
require multiple developers with different proficiencies.
Mobile Apps
LulusMobileApps.com

19. Typically, but not always, more expensive, especially when
multiple devices or operating systems are targeted.
May require a submission process. Users must download
and install prior to use.
Download and installation required.
Download and installed from website or marketplace.
Mobile Apps
LulusMobileApps.com

20. iTunes requires a resubmission process. May require
multiple development resources if updates are
required for multiple devices and operating systems.
Easy to charge for apps, using the available app
marketplaces.
Typically found through an app store search or linked
to from a website.
Mobile Apps
LulusMobileApps.com

21. FACT: Your customers prefer apps over mobile
websites.
Sources: comScore, Alexa, Flurry Analytics, 2012
Why Mobile Apps?
LulusMobileApps.com

22. But I want a mobile website?
• We offer both a mobile app and a mobile website.
• Appear in the iTunes App Store, Android Marketplace, and
mobilize your existing website.
• Complete mobile marketing solution.
LulusMobileApps.com

23. We make mobilizing your business simple & pain free
We help bring in new business and increase repeat
customers
We handle everything from start to finish
We’re mobile experts
We’re extremely affordable
We’re fast & easy to use
Why Our Company?
LulusMobileApps.com

24. App can display
Information on services
Restaurants menu (text or PDF)
All locations visible in Maps
One click calling
Events and more…
Information
LulusMobileApps.com

25. Customers can link to your social media pages.
Increase Facebook fans.
Increase Twitter followers.
Approximately 40% of social
media users access their
accounts through mobile
devices.
Links to social networks
LulusMobileApps.com

26. GPS coupons
When at your location, customers
can ‘check in’ and receive bonuses.
QR code coupons
Used to replace stamp cards.
Increase customer loyalty!
28% of customers reported that they are
“Extremely Likely” to increase their visits
to a business if they have a loyalty reward
card for them. (Total Research Corp &
Custom Marketing Corp’s Loyalty
Monitor Study)
Loyalty Coupons
LulusMobileApps.com

27. Take full control over your apps content!
App can update
Display special events
Specials of the week/day
Loyalty coupons
Image gallery
Everything inside
the app!
Live Updating
LulusMobileApps.com

28. Update your customers instantly
Special offers, updates, happy hours.
Push notifications break the barrier
between you and your customers
Included completely FREE.
Compare to SMS texting plans
on average cost ~$200/month
Push Notifications
LulusMobileApps.com

29. Many Other Great Features
LulusMobileApps.com

30. Contact http://lulusmobileapps.com for a free mobile
app mock up.
Email laura@lulusmobileapps.com for more
information.
LulusMobileApps.com
Get A Free Demo App